Chapter 179: Creativity is king
When Chen Tong received the call, his heart was full of slander, and this was the fifth call he had received in recent days. He has done a good job in Sina, and he can be regarded as the founder, and currently serves as the executive vice president of Sina and the editor-in-chief of Sina.com.
"But when did he Hu Yifei see that I was not happy at work, I didn't do it with a big stall like Sina, and went to play with your little website."
But driven by a professional personality, he will not lose his temper with anyone, nor will he refuse as soon as he opens his mouth, and he has also carefully studied the structure and operation model of Facebook's website. Generally speaking, what impresses him more is probably the "celebrity effect" publicity model, which has been well used by Hu Yifei. He just used his mouth, and he successfully recruited such a large number of popular stars to settle in, which is simply cheating.
Relying on the celebrity effect, the website has also achieved such huge popularity in a short period of time. But there are also drawbacks, the celebrity effect is indeed very attractive to ordinary users, but to maintain the stickiness of users, it is still the top priority that this website has to face. He has no plans to change jobs, after all, he has only been the vice president of Sina for more than a year.
"Mr. Hu, I'm afraid I'm going to live up to your good intentions. I'm very optimistic about Facebook's future development, but now ......"
"Don't worry!" Hu Yifei hurriedly interrupted him.
He firmly believes that there is no corner of the wall, and if you can't dig it down, it depends on whether the hoe swings well or not. And Chen Tong may not necessarily be stuck on Sina, otherwise why would he give up such a high position in Sina in the future and resolutely choose to jump to Xiaomi. So it's definitely not that you can't dig it, it depends on how many chips you have. If you can't dig him up now, it only shows that Facebook is not hard enough. "I know it's still a little difficult to win you over now, you can't be colleagues, but you can be friends. You don't have to jump to conclusions, it's better to observe the development of our company more, and if you change your mind in the future, Facebook will always open the door as an example. You are a senior in the industry, and I have a lot of things to ask you for, so I hope to correct you at that time. ”
Chen Tong had no choice but to agree, but after hanging up the phone, he felt a little strange in his heart, although it felt good to be favored and complimented, but how could this person be like kraft candy, sticky and not letting go. However, remembering that Hu Yifei also has the nickname of "little wolf" in the entertainment industry, he was also relieved.
Hu Yifei didn't dig Chen Tong, he knew that he was in a hurry, and then he thought about other IT talents in China, which ones are?
Weibo, WeChat...... Hey!
Weibo is not in a hurry, but Zhang Xiaolong, the father of WeChat, has not yet been found, and has not yet joined Tencent. He quickly picked up the phone and called the headhunter to help inquire.
It soon came to the conclusion that Zhang Xiaolong was still developing his Foxmail domestic mail client software. In 2000, Zhang Xiaolong sold Foxmail to Boda Company for 12 million yuan and served as the company's vice president. Later, it seems that Tencent acquired Boda, and he just entered Tencent, but he is still responsible for leading the mailbox team, so now he is still working in Boda!
……
Just when Hu Yifei was about to poach people, Tencent boss Ma Huateng heard that a new type of social networking site had appeared in the industry, but he was busy entering the game industry and didn't pay much attention to it. But I didn't see it for the next few days, and when I looked at it again, Nima, something was wrong, where is this cross-border ticket, why are there so many celebrity photo advertisements? How much does it cost? That's more than two million registered users, is it really fake? Clearly comes prepared.
"It's not good!"
Fortunately, Facebook is still young, and the core of sharing is pictures, which is still different from QQ. After all, QQ positioning is different, and before the "cool" QQ space comes out, it can't do such a timely thing to share pictures.
Curious, he clicked on Facebook's web interface.
As a professional, the focus of his view of a website is naturally different from that of ordinary netizens.
First of all, the first impression of this login interface is that it is very clean and tidy, that is, you need to pay more attention when registering and filling in the information. This is more cautious than QQ, many users have several QQ accounts, which led to Tencent in 2002 The number of users exceeded 100 million, but at that time, the number of Internet users in the country was only more than 40 million.
Second, the personal interface settings are also very simple, which is very important. Whether or not to give users a sense of comfort will directly affect the user's stickiness.
And the more complete the registered information, the easier it will be to find friends on the Internet in the future.
If you are more interested in the pictures or text content updated by a user, you can also click to like, or follow, or directly leave a message and discuss below. It's simply a small personal forum, and it's timely.
"It's stronger than a blog, adding a picture sharing function, a liking function, etc., which are all first-of-its-kind and very fresh." Tencent is a well-known plagiarism king in the industry, and he can't make such an innovation, at most go back and imitate it.
Moreover, Ma Huateng also saw a lot of blank layouts, and in his eyes, these were places for advertising. At that time, Tencent was very worried about how to make money, and now with their experience, this new website should be very good at making money.
The more I look at it, the more I feel that it is new, but if you don't register it yourself, it is not easy to experience the true taste. Ma Huateng simply registered an account of his own and experienced it himself. After filling in the information carefully, I found a few old classmates who studied together in high school, which was really unexpected. We haven't seen each other for many years, and we found someone through this little website!
Then he immediately realized that this was a strong relationship platform.
After a few more experiments, Ma figured out that all of Facebook's algorithms are based on relational chains. For example, there are four people: A, B, C, and D, A and B are friends, C and D are friends, A and C do not know each other, and A and B do not know D.
At this time, if A follows H's page, and B doesn't. But A and B are friends, then A's like action will be pushed to B, and B now thinks the message is funny, and also likes the post, at this time C will receive B's like action. And then it goes on and on.
Then it is obvious that the system can naturally judge that they are actually a circle of friends through the system recognition based on the usual conversations and the above analysis. Once this relationship is recognized, then A will receive a recommendation from D, and D will receive a recommendation from A.
The concept of "circle of friends" has also been mentioned on the Internet for the first time, and it is still very fresh!
Then he paid attention to Hu Yifei's page and found that Hu Yifei's updated things were quite interesting. can have so many fans, and it is not all because of popularity that so many fans are gathered.
First of all, Hu Yifei's page photos are updated very diligently, the content is relaxed and lively, there are funny and cute, and there are cool handsome photos. There are also photos taken directly inside the company, all of which satisfy the curiosity of fans. And the writing is also very ornamental, humorous and serious.
This should be one of the key factors in increasing the number of followers.
I have to say that Ma Huateng saw it quite accurately. If in a few more years, he will know a fresh vocabulary of "content is king".
Frequent updates, conciseness and personalization have become the hallmarks of "Facebook".
A timely sharing site positioned to operate 24 hours a day, 7 days a week, a site that offers unfettered speech in a frank, pictorial, wild, unreserved, thoughtful and strange way.
Another industry comment: Facebook is a "fast and easy-to-use knowledge management system", a new type of "collaborative media", a "non-stop online journey", a "personal online publication (community)", a "network information radar system", an "artificial search engine", an "expert filter", a "self-organizing web ecosystem", and a "grassroots journalist".
"It's a great idea to let users use their pages as their homes on the Internet to operate them elitely!"
After all, it is a new thing, and it is unrealistic to have a mature theory right away, but fortunately, this does not affect people's understanding and use of blogs.
Ma Huateng unconsciously browsed on Facebook for a long time, and when he looked back, he found that the number of followers of his fans had skyrocketed, "What's going on?" ”
saw a lot of fan messages, only to know that his account was actually being offered a "star recommendation" position by the website, "I was pulled out to advertise, what a thief!" ”
Immediately after Ma Huateng went offline, he proposed to the board of directors to buy the website. It's a pity that Tencent is growing strongly, and there are big money-making favorites - the gaming industry is waiting for them, and not many people are interested in a new website that has only been online for a few days. However, as the CEO, Ma Huateng's opinions have been taken seriously. They tentatively made a takeover offer to Facebook, and waited a long time for no response.
Looking back at the news, I found that the news that Tencent was going to buy Facebook at a high price had been hyped by the media. The media was shocked, and many insiders were also surprised, saying that Hu Yifei really made a great thing out of his mess. Now even Ma Huateng has taken a fancy to it, and it has only been online for less than a month to pay for it?!
To sell or not to sell?
Of course, it won't be sold, but you can make the most of it and increase the value of Facebook.
"Nima, what a black heart, this has to be used to hype."
Facebook is dragging its feet, making it clear that it wants to use Tencent to promote itself with the help of Tencent's interest in their new website. After a few weeks, the growth rate of registered Facebook users has finally leveled off, and it has not increased by leaps and bounds as before, but the number of users is still growing rapidly.
Now there are different voices coming out, there is only one Tencent in China, and Facebook wants to be the second Tencent in the future, it's still early, it's a fool's dream.
The three of them became tigers, and after listening to them a lot, even Ma Huateng himself began to doubt his original judgment, and finally gave up.