The matchup between James and Kobe Bryant was finally long overdue after the start of the third quarter. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

With the Lakers trailing the Cavaliers by 6 points at 51:57, Kobe Bryant stepped up his offense at the beginning of the third quarter.

He held the ball in front of James, and several shakes did not let James be fooled, and then suddenly made a sharp pull, James reacted a step slower, but still quickly blocked Kobe's shooting sight.

However, Kobe Bryant felt hot and threw the ball into the basket outside the three-point line when he couldn't see the basket.

At 54:57, after Bryant's three-point shot, the Lakers trailed by only three points.

James was quick to respond, coming to the baseline himself, taking the ball from Tristan Thompson and advancing it himself.

After coming to the front court, he signaled the younger brothers to pull away one by one, and the intention of wanting to play singles was already very obvious.

Whether it is the Cavaliers' side or the Lakers' side, they all know that their boss is going to go one-on-one with others next, and they are not interested in going up to bother.

James dribbled with two crotches, approached Bryant, and then turned his back to him.

Kobe Bryant thinks James is going to hit himself with his back, and he is ready to defend with all his might. He has lost further weight this season, and his weight has dropped a lot from his peak, and Kobe Bryant struggled to defend against James, who can be tough with interior players.

This has to talk about the role of a player's playing experience, with Kobe's current weight and strength, it is certainly not much use to die on James, but he can use his rich experience to skillfully withdraw one top and one retreat, two top and one withdrawal when defending, so that the offensive side does not understand his defensive rhythm.

It's not just about having rhythm on offense, it's just as important on the defensive end. If the rhythm is well controlled, even the opponent who plays with his back can lose his center of gravity directly due to the sudden withdrawal of the defender's player, and then make a mistake.

However, James is now a veteran player who has been in the league for more than ten years, and although his game experience is not as good as Kobe's, he is not bad, and he will not be mistaken by Kobe's defensive rhythm. But because of Kobe's clever defensive rhythm and a hand coming over to harass from time to time, James can't exert his full strength when he plays back.

James opted for a turnaround jumper in the end.

Compared to shooting, breakthrough is James' strongest offensive method. But if he feels it, the shot can kill the game.

Unfortunately, James in the third quarter also had a good feel, although his turn-over jumper was not as picturesque as Kobe's, but whether it was picturesque or not, he scored two points and didn't go back to defense.

James hit a jumper to make it 54:59 and the Cavaliers still held a six-point lead.

In the next round, Bryant used a flawless shooting feint to cheat a foul on James, hitting both free throws, 56-59.

And then James used a tough breakthrough to directly push Kobe Bryant out of the bottom line, and at the same time caused Kobe's defensive foul, standing on the free throw line, he also hit two free throws, 56:61.

On the 23rd and 24th, you go back and forth, fighting each other for four or five minutes. But neither of them can help anyone, you score a goal and I will return a goal, and the difference between the two teams has always hovered between 4 points and 6 points. And this point difference lasted until the fourth quarter was interrupted, and it was broken out by Yi Feng and tied it after scoring 7 points in a row.

With 5 minutes and 28 seconds left in the fourth quarter, Yi Feng made a layup and rewrote the score to 89:89.

The Lakers finally tied the score, but they didn't expect JR Smith's nerve knife to suddenly come into play, he hit a three-pointer at the top of the arc, and then hit a three-pointer in the bottom corner. However, this is not the end, the Lakers, who lost the first two defenses, paid special attention to Smith who hit two three-pointers in a row in the third time, but Smith hit a buzzer-beating three-pointer when his body was completely out of balance and almost lying in the air!

This nerve knife suddenly launched a 9-0 attack wave, which made the Lakers calm down from the joy of finally tying the score.

But while the Lakers focused more on Smith defensively, Irving started his show again. really pressed the gourd and scooped, the Lakers were not very good defensively, and now they are completely stretched.

Irving scored two consecutive breakaway layups and teamed up with Smith to complete a 13-2 offensive wave, and the Lakers instantly led the Cavaliers to double digits.

Such a super attack wave, which occurred in the middle and late part of the fourth quarter, is very dangerous for the lagging side. Although the Lakers strengthened their defense after the timeout and stopped the Cavaliers' attempt to take away the game in waves, they were unable to recover the trailing point difference in the end.

In the end, the Lakers lost to the Cavaliers 108-115.

For the Cavaliers, Irving had 31 points, seven assists and two steals, LeBron had a quasi-triple-double of 33 points, 11 assists and seven rebounds, Tristan Thompson had 15 points and 13 rebounds, and Smith had 13 points, nine of which came in the fourth quarter.

Kevin Love had just five points and six rebounds tonight and left the game in the second quarter with a shoulder injury. However, in the face of the absence of one of the Big Three, the Lakers failed to seize the opportunity.

On the Lakers' side, Yi Feng cut 30+ as usual, but the high score failed to bring the final victory. Kobe, who once again contributed a "23vs24" performance to the fans, was not much inferior to James tonight, scoring 24 points, 6 rebounds and 6 assists.

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After the final results of the All-Star Voting were announced, and it was confirmed that Yifeng would start at the All-Star Game in Toronto in February, Anta began to slowly spread out their publicity.

In the sneaker contract signed between ANTA and Yifeng, it is stipulated that ANTA will customize a signature sneaker for Yifeng every day, and will also launch an All-Star special edition during the All-Star Weekend.

Because the contract was signed in the second half of the year, Anta was a little rushed when making Yifeng's first signature sneaker, and the production of the All-Star Special Edition was a little sloppy.

But Yi Feng is not such an easy person to fool, rather than just a substandard sneaker, it is better not to make it in the first place.

The sneakers are not good, and his own risk of injury in the game has not increased much, and consumers have also been cheated. But in the end, he who consumes the trust of the fans, and the signed sneakers will definitely not sell.

From this point, it can also be seen that the gap between Anta and the world's top sports equipment giants such as Nike and Adi is not only the gap in technology and scale, but also the company's standards for its own products.

Maybe in many things, so-so is okay and harmless; But in some ways, you can't afford to be sloppy.

Therefore, after obtaining Yi Feng's consent, Anta spent more than a month on the basis of integrating all the high-tech technologies to carefully make the first-generation signature sneakers, with a slight color adjustment, as a limited edition all-star version.

In fact, the first-generation signature sneakers carefully designed by Anta only barely made Yi Feng feel qualified. First, it is limited by Anta's strength, which cannot be changed in a short period of time; Second, it was too late for Yifeng to sign a contract with Anta, almost at the end of the year, and Anta couldn't make too good works in a hurry.

For this signature sneaker, Yifeng named it "Yi World". Because it is the first generation of signature sneakers, it naturally has its own exclusive name: the "Yi World" generation.

In fact, when Anta asked Yi Feng how to name his signature sneakers, Yi Feng accidentally saw a brain-opening article that discussed the possibility of the existence of another world.

Yi Feng was very interested in the author's statement, so he named his sneakers "Yi World", which in Chinese has the same name as "Another World". But when translated into English, that's not the case at all.

However, I didn't expect Anta to forcibly explain this "easy world", and happily took it out as a gimmick to promote it.

"Yi world", "yi-world", yi, is the name of Yi Feng, the pinyin of "Yi", but it can also be understood as the pinyin of Chinese "one". A basketball shoe, a world! While domineering, is there also the artistic conception of "one flower and one world, one leaf and one Bodhi"? Wouldn't it be beautiful if you promoted it like this, while promoting sneakers, it also promoted Chinese culture?

At the same time, yi is also the pinyin of "different", and "easy world" means "different world". ANTA's brains are open, is it that no one has ever shot a fantasy-themed sneaker advertisement in history? Then it's up to us at ANTA to be the first!

At the beginning, Yi Feng just mentioned it casually, but he didn't expect Anta's actions to be surprisingly fast, and when Yi Feng saw Anta's advertisement, he suddenly realized, and then he couldn't cry or laugh.

This reminded him of the Chinese in middle school, where every time he did reading comprehension, he had to forcibly add a lot of ideas to the author of the article that he didn't have. Is it really understood to "understand" so forcibly?

But this is also crooked, I didn't expect the advertisement sent out by Anta to work very well-

A very ordinary Chinese teenager with an average height, ordinary bouncing, and an ordinary appearance...... In short, except for his unusual love for basketball, he is completely the type that can never be found in the pile of people.

One night, the boy left the basketball court with a sweaty body and walked home alone. On the way home, he occasionally looked up, only to find a meteor flying towards him in the sky.

After the meteor fell, a large pit was smashed in the ground, and the boy took a closer look and found a pair of glowing basketball shoes lying quietly in the pit.

The boy took the shoes home and, after a night of ideological struggle, risked putting them on his feet.

As soon as he put on his shoes, the boy found that he had suddenly arrived in another world—a closed world, surrounded by moving images, all of which were the performance of a person on the basketball court.

Needless to say, this person is Yi Feng, and those images are his highlights on the NBA court.

The boy found himself as if he was incarnated as Yi Feng, personally performing his every move in these highlights, such as dry pulling, the skull-blocking slam after the breakthrough, and the ultra-long-distance gliding slash during the fast attack......

I don't know how long it took, the boy retreated from this magical world, and then he found that he seemed to be full of energy all over his body, and with a slight jump, his palm was completely pressed against the ceiling!

Dunking has always been the biggest dream of basketball teenagers! But for teenagers with average height and bounce, dunking is something that cannot be done in a lifetime......

But now it's different, he has this pair of magical basketball shoes that fell from the sky! After going through those things in the magical world, he has super bouncing ability! Does he also have the kind of shooting ability that Yi Feng has?

The boy couldn't wait to pick up the basketball and left the house.

The boy came to the court he came to every day and began his performance - half-court three-point, dry three-point, gliding split, two-handed dunk, 360° dunk......

The teenager's friends were stunned, including the super beautiful girl who the teenager had been secretly in love with and didn't dare to confess......

This is the advertisement shot by Anta, the creativity can be said to be almost non-existent, very vulgar, and basically a rotten routine in online novels.

Diao Silk suddenly had an adventure, and then began to counterattack, and finally hugged the beauty and walked to the peak of life......

Anta's advertisement has not yet been filmed, and the protagonist has just gotten an adventure and just attracted the attention of a beautiful woman. There must be a follow-up.

It's such a routine when it is moved to the advertising world. Although the plot is cliché, the special effects are still good, and Anta should have spent a lot of money.

However, none of this matters, the important thing is that the ad works surprisingly well. Not only in China, but also in the United States, many people have called Anta's hotline, and they have asked: What kind of sneakers are the sneakers in the advertisement? When will it be sold?

The United States has only been founded for more than 200 years, and it does not have much historical background, and it is not worth mentioning compared to China. So that's what determines a lot of things, and in fantasy literature, what appears in the United States is more about futuristic technology or extraterrestrial exploration and so on.

Therefore, for extraterrestrial civilizations, Americans are very easy to accept, and this advertisement by Anta has a very good audience base in the United States.

However, with the increasing number of films and television works about aliens in the United States, how can Anta make its advertisements stand out from the crowd?

There is also a way, that is, to combine the things that are popular on the Internet in China at the moment.

China is actually "closed off from the rest of the world" on the Internet, and the outside world does not know what is going on, and the people inside do not know what is going on outside. When the two sides are not connected to each other, the popular things are naturally different.

In particular, the development of online fantasy literature on the basis of China's broad and profound cultural heritage is absolutely not available in the United States. What kind of crossing, rebirth, diao silk counterattack and the like are still quite unfamiliar to the people of Greater America.

Therefore, the Diao silk counterattack routine that Anta came up with is actually quite creative in the eyes of Americans.

The creativity is there, coupled with the alien civilization they can accept, and the popularity of Yi Feng, who has been swiping the screen all this time, this ad has the basis for success.

Anta also spent a lot of money to hire those Hollywood special effects companies and powerful directors, and it was difficult to think about the commercials they made. (To be continued.) )