Chapter 201
Ten days. Pen ~ fun ~ pavilion www.biquge.info
These ten companies have developed unique advertising strategies for Dream Technology.
Under the final decision, Dream Technology compared each other with each other under the selection of the solutions provided by these ten advertising companies.
In the end, any plan can be said to be a very careful plan.
It can be seen that under the formulation of the plan, these ten companies are very attentive.
This also made Li Xuan, who chose the plan, and the other staff undecided, thinking that each plan has its own unique characteristics.
and sharp prominence.
In the end, Li Xuan still decided to use these ten companies at the same time for advertising shooting and regional distribution.
The reason for this is that it is the strength of the advertising company and the program it provides.
It's all very good, but considering that it is laid at the same time as global advertising.
And every advertising agency can't be a local snake in all regions, or have a good relationship.
And these ten advertising companies, in the case of Li Xuan's division of power, these ten companies have their own unique spheres of influence.
And there are many weak points.
For example, if you advertise only in Korea and Japan to Japan or Korea, there will be a weak point.
Why don't you hand over these two places to the two advertising agencies in Japan and South Korea, which will also be beneficial to their performance.
It can also better serve Dream Technology, and will play a good role in the laying of Dream Technology's advertising in two countries.
Don't worry about the follow-up, these local advertising agencies will help you solve it.
The same can be done in Europe, where several companies divide the regions very well, so that they can carry out advertising later.
After discussing it again, Li Xuan notified the ten advertising companies of this plan.
The ten advertising companies that received the notice, when they heard Li Xuan's proposal, although they did not monopolize the entire advertising business, but for Li Xuan's proposal.
I'm still happy, after all, no advertising agency needs to be eliminated, everyone can get a part of the business, plus the whole business is big enough.
Even if they were separated, it would be enough for each of them to eat enough.
In the end, under the coordination of the 10 advertising agencies, each shared the responsibility for the advertising business in a part of the country.
At the same time, through the quotation, the two billion dollars of funds were also scraped.
Originally, at the time of the final offer, it was less than two billion US dollars, which means that there was still a surplus, but Li Xuan still spent all the two billion funds.
It's not that there is no place to spend the money, although the quotations of these ten companies definitely have this profit for themselves, but the profit in it should not be too much.
But in order to control the quality of the advertisement to the best, Li Xuan still distributed the remaining funds to them equally.
In order to ensure that in the process of advertising shooting, to achieve excellence, perfection, although things are not perfect.
But just do your best.
In addition, Li Xuan also customized such strict confidentiality requirements, and it was okay to compensate them appropriately, which made them think that Dream Technology was a master who was not easy to serve.
The next time I shoot an advertisement, I will still compete for business, but I will not be passionate.
After signing contracts with the personnel of ten advertising companies, Li Xuan directly sent the notice letter to Pan and Subculture Group, and then Pan and Subculture Group notified its subsidiary, Tang Entertainment.
All these things went according to the rules.
Although these two companies are troublesome for Li Xuan, after all, they are two systems, and there should be rules in them.
Otherwise, the final management will be chaotic.
Although Li Xuan stipulated that the advertisement would be filmed by stars under Tang Entertainment, the advertising company had to go through the stars provided by Tang Entertainment for preliminary screening.
There is also a need to negotiate costs.
Among them, just because Li Xuan is in the middle, many problems can be ignored.
Because there's so much to cover.
After all, this is a global advertising laying, and it is a great opportunity for any star.
Li Xuan believes that as long as the news is released, as long as those stars are told, the advertisements filmed this time will be launched globally.
Even those famous kings and divas will be moved.
Not to mention those stars who are not yet known as first-line, they will be excited and have no choice but to do everything they can to get this advertising opportunity.
I think that when the time comes, as long as the person in charge of this hints, there will be a lot of female stars going to his room that night.
Those stars outside the third tier will take the initiative to dedicate themselves to art before there is no clear opportunity.
Even those first-line stars, although they are worth and status, they will not sell anything like those stars who are not famous.
However, for the sake of this advertisement, as long as the product does not cause any damage to it, even if it is not an endorsement fee, or any fee, it will be happy to accept this advertisement.
After all, no matter how popular they are, they are only popular at home, and when they go abroad, no one knows who you are.
If you shoot this advertisement, it will be different, after all, it is an advertisement that is laid out globally, and for advertising.
The time is not a very short time, advertisements are generally counted in years, and the short ones are also counted in January.
Think about it, in the next month, or two months, anywhere on this planet, where there are people.
There will be you, no matter what country you go to, people can see your photos, your ads. This is invisibly increasing the exposure of a star.
And it's global, and it's still a month of exposure around the world, every hour of every day.
What is this for a star, this is fame, this is value.
The reason why a star becomes a star is that he has enough popularity and exposure.
And the way to exposure is nothing more than to have a famous work first, which can be a TV series or a movie.
Or a beautiful song.
After that, you can rely on the fame brought by these to shoot advertisements and earn good remuneration.
But now these advertisements for Dream Technology are all pediatrics, and a TV series will be a month long, or even two months will pass.
Two months of popularity for a movie has passed.
But dream technology advertising is different, although the advertisement will also have a time to draw, but if the product is attractive, even with the star will increase a lot of fame.
What's more, it's a global advertisement.
This is much more influential than those TV series and movies.
Since there are so many benefits, Li Xuan has no need to use other people, and it is better to use the stars in his own company from time to time.
This can not only unite the centripetal force of the company, but also increase the popularity of the company's stars.
Why not.
In addition, the fat water is not flowing out, and it is impossible for Li Xuan to use other stars.
In addition, Tang Entertainment is a late-established entertainment company that is more homesick than other entertainment companies, and its stars are relatively some stars who have just become famous.
In terms of age, these stars are more than younger.
This is very in line with the positioning direction of Dream Technology products, because Dream Technology products are very fashionable in design.
This is inherently biased towards young people.
It is also necessary to use young people to shoot advertisements.
In this way, the stars of Tang Entertainment are very much in line with the requirements.
Cai Yinong, who received Li Xuan's notice very early, has been very nervous in the past few days, because although he received the notice, there will be a large-scale advertising shooting task.
It is necessary for the stars of Tang Entertainment to cooperate well, and in the near future, do not accept any advertising business or other shooting business.
Even if there is, it should be done as much as possible, so that during this time, it can be withdrawn as soon as possible.
Cai Yinong received the notice, so he asked the company's agents to come to the meeting, and notified the notice, without telling his stars, he tried his best to replace the stars under his control, and pushed off some of the business that was about to take time.
Try to take on some less time-consuming business as much as possible.
However, most of these non-stop businesses will have very little labor costs.
Due to the decrease in business during this period, even if there is, it is some business that has not been for a long time, which makes the stars of Tang Entertainment very puzzled.
I thought that no one or company came to them to discuss business during this time.
However, as time went on, when these stars found that it was not just him, but all the stars of the company had this situation.
There are only a small number of people, because they took over the drama a year ago, and they can't be pushed off, and a small number of other stars have seen a decrease in their business.
At the beginning of the period, these stars thought that the company was going to ban and hide it, and they were worried.
asked their agents for news, and without getting the news, with the gradual reduction of business, this made these stars have a lot of emotions in their hearts.
And during this time, Cai Yinong was also anxious all day long, regretting that he made this decision in the first place.
If this continues, the stars under the company who have worked so hard to cultivate may be other people's wedding dresses.
"Boom. Boom"
"Come in."
"What's the matter with Xiaomei?" Cai Yinong saw that it was the secretary Xiaomei who came in, so he asked.
Knowing that during this time, the atmosphere of the company was not too good, Xiaomei didn't dare to be verbose, and said directly.
"Mr. Cai, this is a notice letter just sent by the head office."
After receiving the notification letter from the parent company handed over by Xiaomei, Cai Yinong's heart nervously thought, don't be a revocation order, in that case, she Cai Yinong will definitely go to the parent company in person and ask them for an explanation.
Cai Yinong, who opened the notification letter, was like a student who entered Beijing to take the exam, waiting for the moment when the results were released.
"Xiaomei informed all the business people in all the companies and told them that in an hour, everyone would come to the company for a meeting."
Cai Yinong, who visited the content of the notification letter, excitedly thought about it after thinking about it for the secretary Xiaomei, and changed his words.
"Notify the brokers who can arrive, and other agents who can't arrive, and ask them to keep the phone open and conduct a conference call."
"Understood." Originally, I wanted to remind Mr. Cai, who was a little emotional, that it was not necessary now, and it was better to hurry up and do his job.
....
Hengdian Film and Television Base.
Cortana, who had just finished a conference call, couldn't hide her excitement and ran towards the filming location.
"Sister Tao, good news, good news for the company."
It turned out that Liu Tao at this time took over a martial arts drama after releasing the album, and was filming at the Hengdian Film and Television Base at this time.
"Slow down, Cortana, don't knock, you're my agent, I'm going to hurt, what can I do." looked at Cortana, the agent who came in a hurry.
With an expression full of excitement on his face, Liu Tao knew that something good must be there.
Looking at this agent, who is younger than her, the two got along very well during this time, just like two sisters.
Liu Tao is very grateful to Mr. Cai of the company for sending her this little agent.
Although this Cortana is a young girl, she is better than the older agents.
There is a reason why Cai Yinong sent a young agent to Liu Tao instead of an experienced agent.
For Cai Yinong, Liu Tao is the mother of the harem, although she didn't say it explicitly on the surface, but she knew it in her heart.
If you send a male agent, even if Liu Tao is willing, she Cai Yinong will not dare, if this corner is pried, she Cai Yinong will not let the little boss die.
Send a seasoned agent, although he will be comfortable in handling things, but it is also easy to disclose.
That is, the sophisticated agent will let his stars betray some people when necessary.
Cai Yinong can't understand this kind of thing thoroughly.
And Cortana, a new agent of a newborn calf, has no such thing, after all, there is no girl who has been dyed by the big dye vat in the entertainment industry.
It's easier to use, and you won't be used to seeing some things that the entertainment industry is accustomed to.
In this way, when doing things outside, Liu Tao will be the center, not to mention that Cai Yinong has also instructed Xiao Na in private.
If she encounters something that she can't solve outside, she can notify the company at any time, and the company will come forward to solve it, and she can't decide by herself, and there are any unfavorable things about Liu Tao.
"What makes you so happy?" Seeing Xiao Na running to the front, Liu Tao, who had just finished filming, was really reading the script, so he picked up a bottle of water from the side and handed it to Xiao Na and asked her to slow down.
After an hour-long meeting, Cortana didn't dare to drink water, after all, this was the first conference call since Cortana became an agent.
I'm afraid of making any noise when answering the phone, so Cortana also found a quiet corner to answer the phone.
After drinking the water, Xiao Na looked at Liu Tao, who was quiet in front of her, if Xiao Na, who had been in the entertainment industry for a while, didn't know the rights and wrongs of the entertainment industry, then she was really not smart.
At this time, Xiao Na was very fortunate to be able to live a more comfortable life by Liu Tao's side, and she could stay away from those unpleasant things.
"Sister Tao, the company said that you should arrange a scene in the next few days, and strive to delay it for a while."
Hearing Xiao Na's words, Liu Tao asked suspiciously, "What do you ask?" ”
"The company said that there is an advertisement to be filmed, and this advertisement will take a long time, so let you take as much time as possible."
Hearing that it was just an advertisement, Liu Tao, who didn't care much about money, naturally said: "Can you tell the company and let other people in the company shoot this advertisement?" ”
"Hey, hey, Sister Tao is useless, because this time the company has a big move, and all the stars of the company will have to take leave to participate in this advertising shooting, and I was on a conference call just now."
Liu Tao, who thought about it for a while, understood, and thought to himself, "It seems that there is a big move." (To be continued.) )