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Hu Yifei can finally start his first film journey.

It is said that the original version of "Crazy Stone" was limited by a shortage of funds, and the final production investment was only 3 million, from the original plan to shoot diamonds to later remake stones. Hu Yifei is also a rich man now, but he calculated the accounts for himself and found that he still couldn't spend money indiscriminately.

Although the system of selling copies has been abolished this year, can the film company make a movie by itself and sell several times the box office to recover the cost?

This is a tough battle in the future between major film and television companies and cinema companies, and they will not be able to reach an agreement smoothly after countless quarrels. Take the box office of 100 yuan as an example: the state directly deducts 5% as a special fund for films, and 3.3% of the tax. As soon as this part of 8.3% is deducted, there will be 91 and a half yuan left.

Speaking of these eight points, Hu Yifei remembered a very hot topic in later generations: the national box office exceeded 10 billion for the first time that year, and many people were asking where the more than 300 million film special funds were spent, "Sorry, I don't know!" ”

Those who can ask don't ask, and those who don't know continue to guess.

Occasionally, I saw what the film fund did in the movie newspaper, but I didn't remember it. In addition, now that you know every movie ticket, you have automatically paid taxes to the state, and you have become a taxpayer by the way. Of this 8.3%, theaters, theaters, and filmmakers couldn't see any money, and they were directly swept away.

After the above two expenditures, the remaining 91.5 yuan will be divided by theaters (theaters) and producers (distribution).

The theater (cinema) side is divided into 57%~62% according to the strength and weakness of the film, and it is still 62%, and the producer + distributor can only receive 38%, and it was not until the release of "Hero" last year that this "tradition" was broken and the sharing ratio was increased to 43%. According to this calculation, Erzhang can be regarded as making a great contribution to Chinese filmmakers, but the reality is not like this. In the current system, there are still only Zhang Yimou's movies that can have 43% standard treatment. The rest of the movies want to eat from the theater, and there is still a tough battle to be fought.

Hu Yifei estimated that he had no ability to fight, and he could only get 38% of the share if he couldn't keep it. 91.5 yuan * 38% = 34.77 yuan. Among them, the cinema line is divided into 7% on the surface, but the cinema chain is actually divided between 2% ~ 7% in order to expand market share and attract theaters, generally 5%. 91.5 yuan * 5% = 4.575 yuan.

The above is 30.195 yuan for theaters and 4.575 yuan for theaters, totaling 34.77 yuan.

The 34.77 yuan is not taken by the production company, and the producer and distributor have to break it down. The distribution company is to participate in the sharing, the general blockbuster hairstyle account is 5%, the hairstyle agency fee (hairstyle commission) is currently the distribution of box office distributable income (gross income) 5% ~ 15% of the proportion is normal. But under normal circumstances, if a grass stage team like Hu Yifei wants to release his first movie, he will definitely be taken away the highest 15%.

(91.5*38%)-(91.5*15%)=34.7-13.7=21 yuan, 100 yuan is left with 21.1 yuan, do you think you can go directly into your pocket?

It's not over yet, there is a formula: total distributable income from distribution = distributable income from box office + distribution income from other channels (TV, audio-visual, Internet, government bonuses, overseas ...... ）

The distributor should subtract the following items from the total distributable income of the distribution before the filmmaker earns: 1) distribution commission; 2) Director or main creative star reward (with or without); 3) Advance payment of issuance costs (copy fee + publicity fee, etc.); 4) Taxes (invoices are subject to tax).

You see, the above has been reduced, and the rest is the filmmaker's net distribution income, which is called net income, which can be collected in the wallet.

How many are left......

Of course, there are also those like Huayi who can take away all this part after they produce + distribute it themselves.

But again, not much. Not to mention how much money you are going to spend on publicity. This involves another issue of "distribution costs paid in advance", this piece of knowledge is even greater, and Hollywood is a strong player, why those big movies with a box office of one billion are often wronged, claiming that they are losing money. The reason lies in the cost of publicity and issuance, and large companies can say the number casually and deduct it for themselves first. Their box office profits are produced in this, and small producers don't want to share dividends from the box office.

With such a account-sharing model, it's no wonder that everyone doesn't make movies and makes TV series instead.

After calculating this account, Hu Yifei couldn't help but gasp, he can earn hundreds of millions of yuan in a TV series, how many movies do you have to make to earn it back!

In the worst case, if he raises the budget for "Crazy Stone" to 5 million, it will require at least four times the cost of the box office figure to recoup the cost, which is 20 million box office. If you produce and distribute it yourself, it will also need three times the box office to pay back, which is 15 million box office.

Of course, releasing discs or selling merchandise to movie channels may be a little more beneficial, but it's still a drop in the bucket. Unless he has the ability to pull sponsorship like Huayi, he will send you a word, hit the street!

…… Oh, two words.

It's all like that, so do you still want to make a movie?

Shoot, of course.

Not only to shoot well, but also to shoot high-quality.

He is a person who has experienced the rise of the vast market of Chinese mainland films ten years later, how can he not enter. Otherwise, you will never want to make a movie.

Five million, Hu Yifei put a shackle on himself, which is the production cost including the distribution fee. During the shooting, try not to exceed this number.

Five million yuan, buy a lottery ticket and win the first prize and have to deduct taxes, in 2003 it was definitely a high price, to make a movie with no stars, that is more than enough.

Hu Yifei began to get busy.

The crew or something, there was originally a ready-made one, but Liu Jiang was pulled to shoot a TV series, and he wanted to reorganize the crew.

"Crazy Stone" is a small-budget production, and Hu Yifei can't afford to hire any well-known movie stars, so he didn't do any pre-shooting publicity. Hu Yifei pondered, this is not good. If you are bored with development, you will not be able to make money. The aroma of wine is also afraid of deep alleys, how can there be no publicity when making movies.

In these years, everyone is not used to sending propaganda releases, so let's start with him.

Let the company's clerk write a draft, and then send it to Tencent, Sohu, NetEase, and Sina portals. There are also well-known newspapers such as Nandu Daily, Chutian Daily, and Beijing News, all of which will be sent. If you ask for publicity money, then give a little, and if you ask for more, you will not have it.

Several major portals and media magazines were surprised, Hu Yifei is very popular, and his attention is quite high, and his news is indeed worth reporting. But does he count himself as breaking the news, or advertising, do you want to charge him money? Although the portal pays attention to the timeliness of news, it also takes money to buy a position for a bit of news.

Some people were still hesitating, but Zhang Chaoyang was much simpler, and when he heard the report of the person below, he called directly, "Xiaohu, the person below reported that you sent a press release to our website, what's the matter?" ”

"Mr. Zhang? Ouch, rare guest. "Because of the novel before, I had cooperated with Sohu.com, but after all, I didn't say anything, I couldn't talk about friendship, Hu Yifei opened his mouth: "You said that, I think the information on your website is a little backward, so I took the initiative to send you a little." Don't thank me, if you think it's still eye-catching, just report it, maybe there's a follow-up. lest your reporters run around and still can't catch first-hand information. ”

Zhang Chaoyang was amused and said with a smile: "You have a good calculation, so do you want me to give you some information fees?" ”

"Then you don't need to, just have a glass of wine next time you have time." Hu Yifei didn't hear it, and said to himself: "Mr. Zhang, I think so." It is true that the film and television company has not issued its own press release before, but the benefits are obvious. A win-win situation: the brokerage company gets exposure, and the website gets first-hand information to increase traffic. Maybe I started a precedent and created another way for your website to make money. ”

Zhang Chaoyang thought about it and felt that it was really feasible, and said: "You only talk about it, but the proposal is not bad, and there has already been such a model abroad." You're not original. ”

"Is there any possibility of cooperation?"

Zhang Chaoyang was silent for a moment, and then suddenly asked, "How many other websites have you sent messages to?" Why is there only one piece of news that you are going to make a movie, and you don't even say the name of the movie? ”

"Hey, quite a bit. If Mr. Zhang thinks it's feasible, then let's try it? ”

"Okay, the manuscript will be exclusively provided to us Sohu in the future."

Hu Yifei didn't agree: "It's only limited to the Internet." ”

"Deal!"