In the factory office of the American Film Studio, there are shabby simple tables and chairs and dilapidated office utensils, three or two kittens on the chairs, and the indoor air is depressing.

The U.S. Film Studio is facing restructuring and will be self-financing, so the factory decided to open another factory and transfer personnel over to take over some outsourced business, such as sketches for foreign animations, coloring, etc.

To revitalize the economy, from following plans to following markets, most people feel both fresh and apprehensive about new things.

The director has a script, wants to make a film, and raises funds to start filming, which is called an independent film.

According to the performance of the film market, the shooting plan is formulated every year, prepared according to the plan, looking for scripts, directors, actors, and arranging the release according to the plan, which is called the film industry.

has its own label, original, independent animation, and receives orders to design and produce finished products according to requirements, this is Shangmei Film, this is Pixar.

Outsourcing, working according to regulations, and only doing low-level labor, this is unoriginal work, this is OEM production, this is the assembly line.

There's no way, self-financing and no money is death, no appropriation TV stations are all state-run, animation production needs to be sold, there is no animation market in China, TV stations don't have the habit of paying for animation, animation that can't be sold, no matter how good it is, it's useless, trying outsourcing is better than waiting for death.

"I'm here for a registered mail."

The silence in the factory office was interrupted by a crisp female voice, and a girl with big pigtails walked in through the door, clutching a stack of letters.

"Look for it, is the contract coming?"

"Is there a Meitu bear?"

"I'll come, I'll come."

Several people in the factory office were a little excited when they heard the sound, and they stood up one after another, and surrounded them in a swarm.

Director Yan looked at the scene of the sudden chaos, both relieved and worried, relieved that the motivation of the people in the factory was not lost, and the worry was that the living water was gone, the market economy, to put it simply, where is the animation market?

A few months ago, a Beijing-based company called "Meitu Meixiong" sent someone to the factory and booked the right of first refusal to purchase the copyright of "Hulu Brothers".

At that time, the factory didn't know what copyright was, and in the 50s, Shangmei Film began to win awards at international film festivals, but it was a foreign exchange, and no copyright was considered. After listening to the explanation, I knew that the kind of schoolbag on the market, the gourd baby printed on the stationery box was an infringement of Shangmeiying's copyright, and there was still this statement?

What should I do if I am violated? There's really no way, no one has this concept.

People selling a schoolbag is not counterfeit and shoddy, and it is not a trademark, and the industrial and commercial bureau will not care if you are a villain.

The 20,000 yuan of real money is not much money for the factory, but it is always a new business growth point. It turns out that in addition to selling finished animations to TV stations and helping people paint and color their sketches, there are other ways to make a profit.

Animation licensing and peripheral sharing? It sounds like it's just making money and not losing money.

So, the factory leaders totaled, sold, try, no policy is not violated.

As soon as I was inspired, I immediately got in touch with my colleagues in the foreign animation industry, and while inquiring about the market operation mode around foreign animation, I dragged the people of Meitu Meixiong.

The latter intends to buy all the animation copyrights and peripheral authorizations of Shangmeiying, which is really no one to decide, and he is afraid of letting people go, but he vaguely finalized a few intentions.

When the news of the restructuring was confirmed, Shangmei Film was a little anxious.

Even if a few intentions become a contract signed, there is also a saying to the higher authorities, more money and less money, the key is to find another road to market economy, and it is always a good thing to strengthen the confidence of the factory and the superior leaders.

"Director, look at this!"

A young man in a navy blue shirt held a stack of paper and handed it over with an open EMS courier.

"It's... Add a picture? ”

Director Yan took a stack of paper and looked back and forth, took out a piece of design paper with drawings on it, and looked a little puzzled, "Shuke and Beta, planes and tanks add bears?" ”

"It seems to be a trademark of Meitu Bear, what is this?"

"It's a trademark for other companies."

"I think so, is it possible to sell planes and tanks?"

"The people who watch the animation are children, what's the use of promoting the trademark?"

"There's a contract here... Well, the original painting adds a bear, huh? By the sheet? ”

"Show me it."

Director Yan snatched it and muttered while watching, "Really, you can still make money by adding a trademark to the animation, this is the market economy?" ”

It is very clear on the contract of intent that all the pictures of Shuk's helicopter and Beta's tank are added to the original painting for 20 yuan.

Meitu Bear has been authorized by Zheng Yuanjie, and Shangmei Film is only responsible for the final production process.

A bear costs 20 yuan, how many bears will appear in an animation?

Motion picture film has 24 frames per second, 48 frames per second interlaced during projection, and videotapes and television in some countries have 25 frames per second, and 50 frames per second during playback. The NTSC format is nearly 30 frames, and the frame is a technical term that has nothing to do with creation.

The animation is different, in the early days, it was painted on a plastic sheet, and the forward line was painted backwards. It's split, 24 frames per second, but it doesn't require 24 original paintings.

An episode of 25 minutes of animation, 3,000 to 5,000 original drawings is very good, more will tremble, animation CUT, there are also editing, CUT has a long and short CUT, a unit cost of a storyboard.

A single episode of "Shuk and Beta" is less than 20 minutes, 2,000 copies are enough, and the layering is almost 3,000, involving helicopters and tanks, one-tenth of the pictures.

The two episodes of "Havoc in Heaven" are so exciting, they lasted 4 years, and the production cost was only 1 million.

Even later, the animation masterpiece of Shangmei Film, the National Film Administration acquired it through China Film Company, 8,000 to 10,000 yuan per minute, reimbursement, plus two to three percent of the profit.

From the late 80s to the early 90s, there were at most 400 people, producing more than 400 minutes of animation a year, with an average of one minute per person, and compared with those high-quality products in the early stage, the soul of Shangmei Film after the 90s was lost, and there were no more high-quality products.

Meixiong Meitu is not charitable, it has tendencies, but only does what it should do, people don't save themselves, no one can save them.

"Shuke & Beta" is a popular product in the field of cartoons, not a classic, a total of 14 episodes were produced, most of which were broadcast 13 episodes. An episode of about 5,000 yuan of advertising insertion, it's okay, on how much money is given to the bear, I really dare to print the bear on the clothes, it doesn't matter if you add some money.

This is only the ad insertion fee and does not include the cost of copyright and licensing.

"Lao Zhou, you contacted the people of Meitu Meixiong, did they say anything when they left?" Director Yan asked a person beside him.

"People understand us very well, and Ms. Xue is also in the system, knowing that we can't be the master, and the copyright matter is not urged. I just hope that the intentions of the surrounding areas will fall on the contract, and people will start to do things in black and white. ”

Lao Zhou said, as if he remembered something, and greeted the pigtailed girl who had won the letter before, "Lan Ying, you took the gourd baby I put on the table in the morning, right?" ”

"I didn't take it, I put it in your drawer." The little girl named Lan Ying turned her head and replied.

Lao Zhou Wensheng walked behind the table, opened the drawer and checked it, took out a gourd, and handed it to Director Yan: "Lao Yan, look at the things made by others, send a box of twelve samples, and they were snatched up by the props team in the morning, I almost forgot." ”

Director Yan took the gourd and looked at it, and broke out a gourd baby with both hands, with a generous head, a small appearance like lifelike, exquisite workmanship, pinched up like plastic and rubber, soft and comfortable, groaned a little, and gritted his teeth: "Signed, isn't the market economy just crossing the river by feeling the stones?" Let's cross the river with the gourd baby, isn't it also reform? ”

"Yes, since you want to add bears, it's nothing to have more planes and tanks, and if there are more planes, there will naturally be more bears, and I think this is also the way."

A guy with thick glasses suddenly said that the thinking of a tech nerd is difficult for ordinary people to understand.

Everyone was stunned when they heard this, smacked their mouths, and felt that it made sense, and nodded their heads one after another.

As a result, the children's animation "Shuk and Beta" in later generations has another nickname that children are familiar with - "Airplane and Tank".

A total of thirty-six episodes of animation were filmed, and the more planes and tanks later, the more planes and tanks were there, and the sky and the sun were covered by Wuyang and Wuyang, and every time it was time to play cartoons, bear flags fluttered everywhere on TV, and the friends were stunned.

This is nothing, if it weren't for the emergency call by the Film Bureau, Shangmei Film once planned to let Erlang God in the movie version of "Havoc in Heaven" let the bear come out to bite Sun Wukong.

Because of the huge sponsorship fees involved, when the bear representing the banknote turned back into a dog, Shangmei Ying wailed up and down, and even the stuntman Howling Dog was painted weakly, looking horizontally and vertically like a sick Shar-rèz.

……