Chapter 56: The Public Relations Crisis in Vientiane
During this time, in order to start a big showdown with Vientiane, Qi Meiting was very busy.
In addition to Fang Ruoman's Tianma Advertising Studio as the main attacker and core think tank, she also joined the planning team of her own game company, and even used the media and public relations team of her father Yulong Group for the first time.
Qi Meiting did it so brutally, and instead of stopping it, her wonderful father vigorously supported it from the side.
Yulong Group is mainly engaged in real estate, and there is actually no half-dime conflict of interest with Vientiane Pictures, but if Qi Meiting's industry wants to become bigger, it will not be able to bypass Vientiane in the future, so her wonderful father has long been dissatisfied with Vientiane Pictures' entry into Xianhu City, and it seems not a bad thing to take this opportunity to frustrate their spirit.
With the wonderful father behind her back, the princess who was already bold and reckless was even more fearless. Three sets of luxurious lineups formed a horn trend, and Fang Ruoman became a military advisor and was in charge of the entire battle.
After careful planning, a complete set of plans to deal with Vientiane was formulated, and the three major lineups had a clear division of labor, and each entered a state of preparation.
With Qi Meiting's order, the attack on Vientiane began.
On the online battlefield, gongs and drums were noisy, and firecrackers rang out. The whole incident started with an article about Vientiane about the shady animation patent competition that was broken by a certain media, which set off a huge wave on the Internet for a while.
Needless to say, this was Fang Ruoman's plan, and it was revealed by Yulong Group's media public relations team through a well-known domestic media.
In this revelation, various information about Vientiane Group's large-scale acquisition of comic patents, and taking the opportunity to suppress grassroots original creators, in a vain attempt to monopolize the animation market with resource advantages, was quickly excavated and presented in the entertainment section of major media.
Although these news are not as eye-catching as events such as celebrity derailments, they have also attracted the attention of many anime lovers, and the number of clicks on the news has entered the top 20 in the entertainment section.
The power of public opinion is powerful, and as soon as this negative news broke, it immediately triggered a drop in Vientiane's stock price, which fell by more than 7% on the same day.
Once this disjunct was established, unfavorable news about Vientiane Group began to appear frequently, and online public opinion, mainly animation lovers, immediately set off a wave of brick-slapping craze.
The first battle was successful, the main force of the princess disease immediately appeared, and the public opinion became more and more fierce on the Internet, spreading from the news media to forums, Weibo, WeChat, and for a while, Vientiane even entered the hottest search thesaurus caused by search.
Of course, the public relations department of Vientiane Group did not sit still, and immediately spoke out to respond, and the scolding battles in the air broke out one after another, and became a hot spot on the Internet for a while.
The topic of the infringement of the "Fruit Man" by the "Vegetable Man" planned by Vientiane continues to detonate on major social platforms, and with the deepening of the discussion topic, the popularity of the Fruit Man has begun to rise.
Including gamers, animation lovers, and even many cartoonists in Fruit Paradise have spoken out in support of the "Fruit Man", and collectively complained about the "Vegetable Man" suspected of infringement.
In the past few days, Fang Ruoman used the new media events to hype up public opinion, not only did Vientiane only have the ability to parry, and had no power to fight back, but also gave Qi Meiting's "fruit man" a free big advertisement.
The ensuing effect was astonishing, with the average daily downloads of the mobile game "Fruit Paradise" reaching 300,000 in the past three days, topping the mobile game download charts.
This effect was unexpected by Qi Meiting, her original intention was just to suppress the arrogance of Vientiane Pictures, but as a result, she got twice the result with half the effort, and it was greatly out of the limelight.
The incident is still fermenting, and then a shocking news broke out, the author of the vegetable man admitted to "borrowing" the creativity of the fruit man, which pushed the entire network public opinion to the peak.
The comic author finally couldn't bear the pressure from all walks of life, truthfully explained the process of reaching a deal with Vientiane, and solemnly apologized to the author of Fruit Man.
At this point, all the spearheads are pointed at Vientiane Pictures, the black hand behind the scenes.
In the face of the tsunami-like Internet public opinion, Vientiane Pictures was unable to resist, the arrogance and domineering at the beginning were completely gone, and the statement issued was like a wronged little daughter-in-law. And they also began to shirk responsibility for each other, looking for scapegoats for the whole incident, and finally ended hastily with the removal of Luo Xiaoya, deputy director of the copyright department.
A wave of public opinion gradually declined, and Qi Meiting won a big victory.
She took advantage of this opportunity and immediately launched the Fruit Man series of comics, which once again set off a wave on the Internet.
Tens of thousands of netizens have come to support the creativity of the fruit man and slap the brick at the vegetable man. The vegetable man immediately disappeared and did not dare to come out again.
After this battle, Qi Meiting suddenly established her status in the rivers and lakes, and appeared in front of thousands of netizens with the positive image of a conscientious comic book author fighting against Evil Pictures.
And the popularity of the fruit people has also increased more than ten times, and the defeat of Vientiane Pictures can only be described as unbearable.
The public relations crisis has greatly damaged the brand image of Vientiane Pictures, and the company's planned animated film for Christmas has had to be postponed, and the entire animation business has died down in an instant.
As the biggest winner of this incident, Qi Meiting and her game company suddenly received attention from all over the country, and even a lot of venture capital threw an olive branch to her.
However, what Qi Meiting lacks now is not funds, so she declined one by one.
This classic battle with a small and broad breadth made the chief planner behind the scenes, Fang Ruoman, famous, and suddenly established his status as a god in the advertising industry, and she was appreciated by Qi Tianyu, the richest man in Xianhu City, who planned to outsource the advertising business of Yulong Group to Fang Ruoman's Tianma Advertising as a whole.
For Fang Ruoman, this is simply pie in the sky, Yulong Group's annual advertising volume is tens of millions, and just taking over his advertising business can make Tianma Advertising a medium-sized advertising company.
With this super east wind, Fang Ruoman entered the explosive period of his career.
Tianma Advertising began to recruit troops and expand its strength. With the support of the richest man Qi Tianyu, the entire company also moved out of the office borrowed from Ye Haolong and settled in the Baoyuan Building, which is located in the most luxurious area in the city center, and suddenly became a high-level first-class advertising company.
So Fang Ruoman has been very busy these days, moving and recruiting people at the same time, and his team has expanded to the scale of fifteen people, and plans to reach twenty people by the end of the year. The brand of the studio was also officially taken off, and the "Tianma Advertising Company" was registered, which is committed to becoming a first-class brand management and network promotion service provider.
Sitting in the luxurious office of Baoyuan Building, Fang Ruoman has a feeling of being separated from the world, and in the two months since she left Yimei Advertising, her life has undergone earth-shaking changes, from a small clerk to the boss of an advertising company.
This change of fate can only be described as wonderful.
For Fang Ruoman, the biggest driving force behind it is probably Ye Haolong, if it was not for his cartoon creativity, Fang Ruoman may not dare to take the risk of starting a business. And behind the cyber incident that fought head-on with Vientiane, the biggest hero is also Ye Haolong, who played a matchmaking role.
This online incident made Fang Ruoman's studio instantly climb a few steps, saving at least five years of struggle.
In this sense, Ye Haolong has become Fang Ruoman's God of Wealth.
In order to repay Ye Haolong, Fang Ruoman plans to use his company's best resources to promote his cartoon patents, and strive to make Meng Meng Da auspicious three treasures into a well-known cartoon image in East China and even in China.