Chapter 503: Public Opinion Support
"What do you need to do?" Du Jiayi interrupted Donald's tirade and wanted to talk about something constructive. Pen, fun, and www.biquge.info
No matter how thoroughly Donald analyzes the United States, it has nothing to do with Du Jiayi. In the final analysis, even if the people of America are in dire straits, even if they cry and shout, it doesn't matter to Du Jiayi.
Donald, of course, is not so boring, and just wants to talk to Du Jiayi about his views on the current situation. Du Jiayi felt that Donald must have something more important.
"To run for president, you don't just need money, you need publicity."
"The media's ability to influence election and public policy is due to the relative independence of the news media, and voters trust news reports more than campaign propaganda. Television interviews and talk shows have become a source of information for public opinion, enhancing predictions and even expectations for election results.
"How important the news media is, only the candidates know it most. How to form campaign news reports through the game interaction between candidates and the media has become the key to understanding campaign communication. ”
"The major media in the United States are in the hands of a few big conglomerates, and others have no chance to interfere."
"The reason why the president of the United States is considered to be the face of big business is because big business has too much leverage in their hands to build momentum for candidates at all stages of the campaign, eliminating those they don't need or who affect their interests," Donald said with regret. ”
"Events in the campaign process, including those directly related to the campaign, such as state primaries, party elections, etc. In order to gain media coverage, campaign organizers often create news events with candidates participating. These events seem to be more in line with the elements required for news reporting, but they are often the result of careful campaign planning. ”
"Campaigns have been marked by scandals, with the media craving for suspicious aspects of candidates' biographies, such as tracking down whether Bob had evaded service, questioning Kerry's medal, and focusing on his sex scandals. Some people think that the media's scandal is to expose the privacy of celebrities to cater to readers, but in fact, there are people who want to discredit candidates and use various methods to get rid of candidates who may threaten them. ”
"In the end, there are people who meet their needs and represent their interests. Of course, it's all within the rules, and it's the rules that they reuse legally and reasonably. ”
Donald said to Du Jiayi very seriously: "The traditional media industry has formed a very fixed sphere of influence, and the forces behind it feel that they will not sell these news media. ”
"You mean you want to use online media?" Du Jiayi got Donald's point at once.
In the case of the solidification of traditional media, if you want to grasp public opinion and gain greater discourse, you need to start with online new media.
"Social networking sites allow more people to get close to me, which is good for promoting my views. It's like a big V on the Internet, with enough influence. ”
As the pioneer of the social form of Weibo, Yijia Weibo has become the object of imitation and imitation by many latecomers, and the functions of Yijia Weibo, such as liking, adding V, private messages, status information, etc., have been adopted by many platforms. In the Internet, the characterization of copyright patents is very vague, and even if Yijia Weibo wants to sue the imitation company, it will not only cost a lot of money, but also take a long time. In the United States, litigation is not so simple.
In the field of domestic microblogging, Yijia Weibo stands out and crushes all competitors. The main reason is the linkage between Yijia Weibo and WeChat, coupled with the binding of a variety of casual games, which makes Weibo users very large and has a driving effect.
In the United States and the broader European market, Yijia Weibo only occupies about 30% of the market share, and can only rank among the top three in the Weibo social field. The main position of Yijia Group is still domestic, and it does not pay enough attention to foreign markets and does not allocate many resources.
Yijia Weibo and WeChat in foreign markets, more rely on the performance of products, and mutual Amway between users, there is rarely promotion. The activities of celebrity elites who have enjoyed a lot in China to settle in Weibo have basically not been implemented abroad. Yijia Group lacks resources in entertainment, business and politics abroad, and is unable to attract traffic to Yijia Weibo.
"Weibo, as a social networking site, has no political position in itself, it is just a platform, if you have the will to promote this, just register on the platform."
"Yijia Weibo is very welcoming to celebrities, and will also give certain resources to promote accordingly." Du Jiayi did not agree to cooperate with Donald.
There is a great political risk in this, if Yijia's Weibo position is obvious, it is easy to touch the red line of American politics and will be targeted by certain forces.
Donald is a topic of conversation, if Yijia Weibo and Donald's image are too deeply bound, once Donald has a problem, it may implicate the platform. Especially Donald's big mouth, it's too easy to offend people, maybe some people will sprinkle their anger on Yijia Weibo.
"On the bright side, I won't be associated with Weibo, but I just need to get some support in image shaping and topic operation." Donald made his own request and then gave the chips.
"I will be resident on Yijia Weibo, and I will also mobilize my relationship to let more celebrities open Weibo. If I run for president, I will bring a lot of topics, and even if I want to debate with my opponent, I will choose Yijia Weibo to do it. ”
"There is no agreement on this cooperation, it only exists in my words with you."
The presidential election in the United States, once every four years, will attract the attention of hundreds of millions of people in the United States, and if it lasts for one year, the combined influence is very large.
Du Jiayi measured it in his heart, if Donald really became a presidential candidate, it would be very big for Yijia Weibo and WeChat to increase their market share in the United States.
More importantly, Du Jiayi was able to successfully extend his tentacles into American politics by virtue of his cooperation with Donald. Donald himself is a member of parliament in Binyang State, and he is also a prominent figure in the entertainment industry and business circles, and his multiple identities will bring rich returns to Yijia Group.
Compared with the potential political risks, cooperation can bring huge benefits to Yijia Group. As for whether Donald can become the president of the United States, Du Jiayi really feels that it doesn't matter, the most important thing is what Yijia Group obtained in the process of presidential election. (To be continued.) )