If a good product is the foundation of a company. Pen % fun % Pavilion www.biquge.info

Then a trademark with a very classic design will increase the recognition of a product and the impression in the minds of consumers.

Consumers may not remember all the products you make, but they will remember your unique trademark.

For example, when a person goes out, as long as he takes out his mobile phone, and people see the Apple on the back of the mobile phone that has taken a bite, everyone will think of Apple.

As long as you see a big tick on your clothes, people will naturally think of Nike.

That's the power of trademarks.

In the same way, this kind of trademark will also bring a huge intangible asset to the company, and at the same time enhance the company's image and product awareness.

Take Coca-Cola alone, a company that just buys drinks, this beverage company, its brand value alone is worth 50 billion.

It can be seen that as long as a brand is deeply rooted in the hearts of the people, its intangible value is huge.

For these two mobile phones, Li Xuan also designed a trademark as a unique logo for these two mobile phones.

It's just that the trademarks designed by Li Xuan for these two mobile phones are not exactly the same, but separate trademarks.

It's just that this time Li Xuan didn't find a foreign design genius to design the back trademarks of these two mobile phones.

As far as painting is concerned, Li Xuan still likes domestic paintings, just like the villa at home, hanging some ancient paintings from China.

Geniuses or masters are not only available abroad, if you want to talk about paintings, for foreign oil paintings, Li Xuan likes Chinese paintings.

For Li Xuan, those sky-high abstract schools abroad can only play the piano to the cow, and he can't understand what it means at all, maybe because there are too few art bacteria.

However, Li Xuan is very fond of Chinese ink landscape paintings, which are a kind of artistic conception that the country has inherited for 5,000 years, and presents these charms on rice paper.

For foreign oil paintings, it lacks the charm and artistic conception of Chinese ink paintings, and the ancient civilization is inherited in an orderly manner, which cannot be surpassed by Western countries.

Li Xuan likes this artistic conception very much.

And Li Xuan is also very willing to promote this artistic conception.

Anyone who has seen the dream X1 and Meizu M1 cannot deny that these two mobile phones will definitely sweep the world and become a gift in people's hands.

Since mobile phones will sweep the world and become people's new favorites, the trademark on the back of the mobile phone will also appear in people's sight.

With the appearance of the trademark for a long time, this will give a hint to the people who use these two mobile phones.

Right!

It's also an advertisement. It's just that no one will pay much attention to him, and this kind of advertising will be deeply imprinted in the mind.

It's lingering.

Similarly, if the trademarks of these two mobile phones are designed with ink paintings, then to a certain extent, they are promoting Chinese ink paintings.

Although it won't make everyone like her, as long as some of them like it, it's a great success.

This is actually a disguised cultural export.

Li Xuan actually thinks so in his heart about cultural export, and under the subtle influence, he slowly exports the culture of China to the outside world.

It's like boiling a frog in warm water, when people notice it, maybe at that time, they are already surrounded by Chinese culture.

It's like Christmas, Valentine's Day, and other things that the West is exporting to China.

Nowadays, war is not necessarily a bloody battlefield, and there are battlefields all around us, where we are fighting each other in the midst of food, clothing, shelter and transportation.

This is not only a strategy of the mall, but also a national policy.

Businessmen are willing and willing to cooperate with this kind of action.

Li Xuan will not tell others about this, and outsiders will just think that Li Xuan likes the trademark of ink painting very much, but they don't know that there is a deep meaning in it.

As a student of Modu University, he is also a person who has troubled President Zhang many times.

Li Xuan will definitely not let this good thing fall elsewhere.

This can be regarded as a return to his alma mater.

Dream Technology Group spent a total of 2 million design fees to solicit trademark designs at the Academy of Fine Arts of Modu University, in order not to fail this solicitation of trademark designs.

Li Xuan also entrusted President Zhang to solicit designs from other institutions.

Although it was required to use ink painting for design, due to the high prize money, Dream Technology received a total of 100,000 design drawings since the end of the call for papers.

After layers of screening.

Dream Technology selected an ink painting beauty icon for Meizu.

Although this is a character icon, it is just a beautiful woman who can't see the facial expressions clearly, and there is a hazy beauty of ink painting.

People don't care much at first sight, but when they look at it at the second glance, they will be attracted by this beautiful woman who can't see clearly, and they want to see the face of this beauty clearly.

This design, just like the name of Meizu, is full of charm.

Compared with the design of the Meizu trademark, the dream mobile phone, which is also designed with ink painting, is different from the logo on the Meizu mobile phone, which looks soft.

The trademark of the dream mobile phone is more real, but it is more illusory, just like the name of the mobile phone, dream, so ethereal and without traces, people always can't grasp the trace target.

It's the same character, but this character is like a silhouette without any substance.

When people see it, it feels very illusory, and it always gives people a feeling that they can't grasp it.

Although both trademarks are characters, they have their own different characteristics.

The trademark of Meizu mobile phone is more concrete, and the trademark of dream mobile phone is more virtual, which makes people unable to see clearly, but they can see the same clearly.

In addition, in order to distinguish the grades of the two mobile phones, as the dream X1 that focuses on the high-end mobile phone market, its back trademark is different.

It's not just a beautiful looking pattern, it's also a tool to use.

As a commonly used handheld machine, with long-term use, the mobile phone itself will emit a lot of heat, and this virtual character can sense the change of heat of the mobile phone.

As the heat energy increases, the pattern on the back becomes more and more concrete, until the apex fully reveals the figure.

Remind the owner of the phone to pay attention to the use of the phone at all times.

In the same way, in order to mark the level, Dream Technology adopts the internationally accepted color of the thermal energy label for grading display.

Such an intimate design will bring a good user experience to users.

It's a cool design, isn't it?

However, there is actually another reason why Li Xuan chose these two trademarks.

After reading the appearance, Li Xuan, who was basically very satisfied with the appearance, planned to take a look at the internal performance, and the internal appearance did not mean the parts inside.

Inheriting Apple's philosophy of designing mobile phones, Meizu and Dream also adopt a non-detachable design.

This can reflect the overall beauty of the phone very well.

What Li Xuan said is actually the software facilities, that is, the Fuxi intelligent system carried by the two mobile phones.

No matter how good the exterior is, no matter how strong it is, if the system of a mobile phone is not good enough, it will not be loved by consumers. (To be continued.) )