Weibo's first round of public beta finally ended on the 22nd, and it lasted for ten days, which is relatively short.

Generally speaking, the public beta time of this kind of product should be at least half a month or even a month or two, but Weibo, whether it is an internal test or a public beta, judging from the user's reaction, the response is relatively good, and the retrieval degree of the question is relatively low, so it was decided to reduce the public beta time.

The second round of public beta, that is, the official launch time, is set on the 28th, and there is no upper limit for the first round of registered users.

There are still a few days to go, and Dai Zhikang and Qian Xiaoyang are hurrying to make final preparations, striving to go online with the best attitude to face the entire netizen public.

The connection with Baidu, Tencent and other advertising partners is naturally handed over to Kuang Jing, and this kind of public relations matter is more appropriate to be handed over to girls.

Zhang Bin has nothing to do to pay attention to the game development department, ask about the game development progress, and then see if there are any problems on Dai Zhikang's side.

Finally, we should pay enough attention to the headquarters of the group.

As of the 27th, dozens of accounts have remitted more than 120 funds to the group headquarters from different channels, and Zhang Bin also asked Zhang Lingfei to transfer out four times, involving a total of 1.2 billion yuan.

Zhang Lingfei seemed to notice something, and once secretly reminded Zhang Bin vaguely, Zhang Bin told her to put her mind at ease, don't care about anything, just do what she tells her.

After a week or so of testing, Zhang Bin believes that the enlargement of the move is about to begin.

On the morning of the 27th, Zhang Bin came to the Weibo Division and began to hold the last preparatory meeting before the launch of Weibo.

There were a lot of people attending the meeting, almost some important technical personnel, and marketing personnel came.

Zhang Bin sat in the first place, Dai Zhikang was the first on the left, Qian Xiaoyang was the second, Kuang Jing was the first on the right, and the second was the manager of the network security department.

"At twelve o'clock tonight, Hengyuan Weibo was officially launched", as Zhang Bin's voice fell, the projector clearly displayed the LOGO and domain name of Hengyuan Weibo.

"Manager Dai, are there any technical and logistical problems?" Zhang Bin looked at Dai Zhikang and asked.

"There will be no problems, we have already rehearsed tomorrow's technical support many times, and we can cope with the traffic surge at any time, and we can definitely ensure a smooth experience for users," Dai Zhikang said.

"Very good, the task of the technical department is to ensure that any problems that arise from users can be solved in a timely manner", Zhang Bin said and looked at Kuang Jing, "Advertisers are okay, right?" ”

Kuang Jing nodded, "It's been contacted, there will be no problems, we will pay attention to it at any time, and if there are any problems, we will contact them immediately."

This time, Hengyuan Weibo was launched, just in advertising, on major websites and platforms, Zhang Bin spent a total of more than 30 million, and there was a 30-second advertisement on the TV station, which cost more than 10 million, and the advertising cost in just one month reached 50 million.

Among them, Baidu advertising spent 8 million a month, and several Tencent activities and version updates cost Hengyuan 15 million, which is polite to Tencent, after all, the icon is persistent, unless the next version is changed, if you want to keep it, it is another money.

Such an advertising investment, at this time, can be said to be an absolute huge amount of money.

"Have the celebrities been connected? Is there a problem with tomorrow's big coffee and micro-customer activities? Zhang Bin asked.

"It's already in place, more than eighty percent of people have already registered accounts in the first round of public beta, and tomorrow from 10 am to 5 pm, they will post Weibo one after another," Kuang Jing said.

In terms of choosing celebrities, Zhang Bin is not blindly choosing as long as he is famous, part of it is in the sports world, such as Xiangfeiren, which is still very popular, plus this year's Olympic Games, Zhang Bin can know which people will be popular, so let him register Weibo in advance.

Some stars in the entertainment industry, this is a must, and there are also some business leaders, such as Li Youhong and Ma Wenteng, which Zhang Bin personally called.

Through the relationship between these two people, in just a few days, more than dozens of Internet and business leaders have registered for Weibo, which is all human favor.

During the whole meeting, everyone's mood seemed a little apprehensive.

It can be said that in order to launch this Weibo, not only the Weibo Division, but also the entire Hengyuan Group has made a lot of efforts.

This is only the first round of advertising investment, according to Zhang Bin's plan, within this year, he will probably invest 300 million yuan in Weibo publicity.

There are two main aspects in publicity, one is through title and celebrity advertising, and the other is through Weibo's internal activities, gifts and points competition system to increase the activity of users.

"No matter what the situation is tomorrow, it is useless for everyone to think more today, take advantage of the time, rest for a while, and everyone will work overtime in the middle of the night," Zhang Bin said.

Everyone left, and several high-level executives were still in the discussion.

Weibo has poured too much effort into Zhang Bin, it's no wonder he can't be excited.

I stayed in the company all day and didn't go back, waiting until Weibo was launched.

On March 28th, at 0:00 a.m., Hengyuan Weibo was officially launched, and at the same time, Kuang Jing's marketing department also began to pay attention to whether major websites and platforms were recommended for advertising as scheduled.

Dai Zhikang and Qian Xiaoyang kept staring at the background statistics without blinking, and Zhang Bin was the same.

The publicity effect led by Baidu and Tencent is very impressive, although it is the middle of the night, but the data is also constantly beating, and soon the number of successful registrations exceeded 50,000.

In order to ensure the number of registrations, at the beginning of the registration, Hengyuan Group is relatively simple, name, ID number, mobile phone or telephone, just these three, as for gender, birthday and other systems can be automatically filled, as far as possible to save the time of user registration.

Some users are not accustomed to using their real identities on the Internet, but when they saw a large group of celebrities who turned out to be real people's photos and identities, they let go of their doubts.

Before the launch, through the group's internal and first round of public testing, a total of more than 20,000 users were accumulated, and the number of registrations exceeded 70,000 before 8 o'clock in the morning.

This data undoubtedly gives everyone a booster, and there is a certain expectation for the next user growth.

Zhang Bin fell asleep at four o'clock, and when he got up, it was already more than ten o'clock, which was the peak of Weibo registration, and the number of people quickly soared to 100,000.

Among the registered people, the ratio of men and women is quite appropriate, and there is not too much imbalance.

In the early days, most of everyone's attention was on how to post Weibo and some personality settings in the personal center.

Among them, there are more than 60,000 active users, and more than half of them are using the music section to listen to music.

As of 10 a.m., the number of microblogs posted has exceeded 2,000, and it is growing rapidly.