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Word-of-mouth creates a box office myth, if this is the only case, it is not enough to make Hu Yifei's version of "The Hangover" higher at the box office than the original version.

It is estimated that the hype and the issuance of Warner's A-grade still played a considerable role. He has been laying the groundwork since he bought Apple stock last year, and if it is true that one-tenth of the people who benefit from buying Apple stock because of him go to the cinema to watch movies, it will also be a huge box office number. Again, the release date was four years earlier, which is also one of the important criteria.

Monday morning, the time of the week to start again, was supposed to be a lively day, especially for film companies. If the film released last week had been a big hit, the whole company would have been filled with laughter, but at this time, at the weekly meeting of the Fox Building, everyone's faces were heavy and depressed.

Without the old-fashioned Ridley, without the main creative team of "Heavenly Dynasty", as the main investor, the executives of Twentieth Century Fox made no secret of their disappointment. The investment cost of 130 million, coupled with the huge amount of publicity costs, the results shown by this movie made them extremely disappointed.

"AMC and Imperial Entertainment have just scaled down the theaters for 'Heavenly Dynasty' and expanded the theaters for 'The Hangover.'" Rorty, the head of the distribution department, was the first to speak out to break the silence in the conference room, "Without beautiful data to back it up, we don't have the capital to strive for." ”

"How's The Hangover?" A senior executive asked.

Rorty said: "64 million broke the box office record for R-rated comedy releases, and the global box office has exceeded 100 million in the first week...... But ladies and gentlemen, this is not just a position of a weekly box office champion, which means that "Heavenly Dynasty" can only be screened in its shadow in the future! And we simply don't have the ability to compete with "The Hangover", and the most important thing is to keep it from being grabbed by other new films. ”

"It's just a Chinese movie, maybe it's going to drop a lot the next week."

Hearing this mindless voice, Rorty immediately retorted, "Galen Hu's film has maintained an audience A-grade rating rate of more than 85%!" This is still the praise data after the large-scale screening, which represents an incomparable audience word-of-mouth effect! ”

To be honest, "The Hangover" was also promoted by Twentieth Century Fox at the beginning, and he was more optimistic, but his power was limited, and he couldn't make this movie impress the top executives. And there is no Warner decisiveness, so I can only give this huge cake to others.

"I have a suggestion!"

The voice that sounded still belonged to Rorty, "I have exact news, Galen Hu has filed two scripts with the Screenwriters Guild, and one of the literary films "When Happiness Knocks on the Door" has been found starring Will Smith, with an investment of more than 50 million. They were the sole proprietor of the filming, but they didn't find a distribution company. The other script is a science fiction film, which seems to be somewhat similar to "Source Code", but it has not yet been established. He has that ability, so why don't we pull him into Fox's camp? ”

An obese executive complained: "Is this necessary, the Chinese happened to make a pleasing movie, that's all." Does this require us Fox to lower our stature and reach out to a Chinese? ”

Hearing this, Mercado, who was sitting in the first place, finally turned his swivel chair and pointed at the executive, "You can get out." ”

"What?" He was not only an executive of the company, but also a shareholder of the company, and Mercado actually called him out.

Merck said: "Let go of your stupid prejudices, I don't blame you for hating the Chinese." But keep your eyes peeled too. He is also a billionaire with a net worth of three billion dollars, all cash, and he can bury you with a little bit of it. ”

"Get out!"

Mercado suddenly roared, representing how dissatisfied he was with the film.

The fat man fled in gray, and he didn't dare to anger Mercado. The office was quiet for a while, but Rorty reluctantly spoke, and said: "I suggest that you take the initiative to contact the other party and ask the pre-review department to go to the screenwriters association to check the script he has filed, so that the review process can be started at any time." ”

It was still quiet, and no one spoke.

Merck said after a while: "I'll leave this matter to you, and by the way, I will ask him to play golf." ”

……

This is The Hangover's first full release week.

Since the beginning of this week, the promotion of "The Hangover" has also begun to gain momentum, from NBC to ABC and CBS, from local tabloids to the three major newspapers in the United States, from gossip magazines to the professional "Hollywood Reporter", you can see news and reports related to the film everywhere, Warner Bros. has a very clear goal, before the popularity of the film cools down, to fight for as high box office numbers as possible in the second weekend, and even grab a piece of ground with the superhero "Star Wars" that will be released next week.

Hu Yifei, as the main creator, is the most popular star in the four-member group, and inevitably has to run around to promote his movie, and also fell into the busiest publicity stage, in the morning he was still interviewed by the Chicago Tribune, in the afternoon he flew to Pittsburgh to participate in a radio interview, and tomorrow he transferred to Boston, mainly in Cambridge City to discuss the plot and future development of the film with Harvard students.

In fact, he is quite popular in the young lineup, who told him that he has a money-making myth story, which has been circulating among young Americans who want to get rich.

For a rich man, no matter what color he is, he will look at it differently.

This work is not useless, and the media is constantly making it public, attracting the attention of the public and fans, prompting those who have seen the film to buy tickets again, and those who have not seen the film to rush into the theater......

Subsequently, the hangover quartet of "Big Red" went into battle together, and under the leadership of Hu Yifei, they went all the way to the UK and began the European promotion journey of the film.

In fact, this incident has made the actors love Hu Yifei very much, and the fruits of the success of the "Hangover" movie are not only enjoyed by the director, but the value of the cast and crew in front of and behind the scenes has risen, especially several leading actors have become popular new stars, and they have been praised by the masses, and film appointments have also followed, among which Zack is particularly obvious. Even the role of the cheap black boss played by Chen Baixiang also had an invitation, which really flattered him.

"Do I have to go to Hollywood at my age?"

Charlize Theron needless to say, she is already a movie queen, but she said more generously this time, "It's a very good enjoyment to make comedies, I've made too many serious movies before, and I hope to take on more relaxed roles in the future." ”

Although Scarlett Johansson is not funny in the movie, the box office of this commercial film may even surpass the box office of all the films she has made before and become the highest-grossing film she has ever acted in.

In addition to the two female leads, the groom Doug Wu Yanzu's mixed-race face is more easily recognized by the American public, and his popularity has skyrocketed; And the most popular is the best man trio, the media are amazed by their comedy performances, except for Hu Yifei, everyone knows that the other three stupid guys are also going to become stars.

Gu Tianle is already very handsome, and now he can also play a variety of temperamental and neurotic roles, if Hollywood movies lack a distinctive Chinese character, he will be a good choice; Zach Galifeanakis, who has become "Hollywood's most comic fat man", is a rare resource for comedy.

The tall and handsome Hu Yifei has the widest acting path, he can play the wise and calm role in "Prison Break", or he can play love, comedy, action, etc., which can be regarded as having unlimited potential. Hollywood suddenly has a Chinese gang, which is a relatively new thing.

In an exclusive interview with "Variety", Hu Yifei said with a smile: "I don't know if I still have such an evaluation, I actually have a plan for what movies I will make in the future, and it's hard to say anything else, but "The Hangover 2" is definitely one of them." ”

According to Hollywood's urine, "The Hangover" won the global box office score of more than 100 million in the first week, and the sequel was naturally put on the agenda. Now Hu Yifei has publicly admitted that it has a plan, which undoubtedly makes fans look forward to it.

When Hu Yifei arrived in France on Saturday, the freshly released Friday box office statistics also made the crew excited, "The Hangover" once again with a single-day box office of 12.8 million US dollars, beating the Oscar-winning actress Jane Fonda and Jennifer Lopez, who came back after 14 years, "Monster Mother-in-law", which had just been released for one day, occupied the lead in this weekend's competition!

The release of "Monster Mother-in-law" can be regarded as a lot of resistance to "The Hangover".

This movie is the third week of the summer season after the new line company finally raised its eyebrows in the third week of the summer season after two major failures in February, "Disguised Monster 2: Son of the Mask" in February, and "Kidnapping in the Scheme" in April. Starting from the 300 million investment of "The Lord of the Rings" and the letting go of 3 consecutive films, the more and more bold and daring new line company is really admirable in its "investment optimism spirit", and it is also admirable: first, Miss Jennifer Lopez's lasting and violent box office toxicity, and second, Jane Fonda's mother-in-law can still detonate the super popularity of the theater chain after 14 years of self-hiding.

But "Monster Mother-in-law" once again proves Lopez's strength to ruin a film - C-'s media reviews are miserable, and 6 media outlets have given them a D grade. Mr. Albert of the Chicago Sun-Times simply hated the iron, saying, "This film is hateful, it wastes a wonderful opportunity so completely."

It can be seen that there is nothing wrong with the idea of making a fuss about the relationship between mother-in-law and daughter-in-law, and Fonda, who is an acting school, does not seem to have received many negative reviews - the "Film Review" website simply explained the tacit reason for everyone: "Miss Jennifer once again played her skills that were brilliant from beginning to end, but incompatible with the movie." ”

Another old and strong movie, "Football Daddy", is also menacing, starring Robert Duvall and Will Ferrell, which is also a combination of old and young, and the box office trend is similar to last week's "Heavenly Dynasty".

Compared with the embattled "complaining" of "Monster Mother-in-law", "Football Daddy" is slightly better, but the comprehensive score of C+ is also mixed.

The word-of-mouth is not as good as "The Hangover", and the box office attendance is even worse than "The Hangover", but they are American movies.

The two comedies "Mother-in-law" and "Daddy" both opened on a super-large scale in more than 3,400 theaters, and the competition between the R-rated comedy "The Hangover" can be described as quite fierce.

And "Heavenly Dynasty", which was still beautiful last week, has been slumped this week, and even if the box office is three days this weekend, it may not be able to exceed 10 million.

Hu Yi flew to France for the corresponding official invitation to promote the film, and on the other hand, he ......

"Honey, it's a college town over there, what are you doing here?"

"Framing."

Scarlett put down the work at hand and helped Hu Yifei run to publicize, which really helped him a lot. "My next film is about to start, and I'm going to shoot some old-fashioned French buildings." I heard that there are old Renaissance buildings here, and I was intrigued. ”

"What movie, does it have my role?" Scarlett was interested.

Hu Yifei glanced at her, "I asked you, you don't have a schedule." ”

"Really?" Scarlett wondered. She does want to film in the second half of the year, but Hu Yifei's movie seems to be more attractive now. If I knew that I wouldn't have arranged so much work, "I'm leaving tomorrow, I'm sorry, I can't accompany you to promote anymore." ”

"So fast." Hu Yifei was stunned, he enjoyed his time with the big beauty. Scarlett nodded and said, "Yes, the old man has rested for a while, and he is about to start work again." ”

Hu Yifei asked casually: "Is there a kiss scene?" ”

Scarlett raised her red lips and said with a smile: "Yes!" ”

“FUCK！” Hu Yifei scolded and slapped her buttocks, "Okay, I've seen it, let's go back to the hotel." ”

"So fast?"

"yes, I can't wait to get back to the hotel right now."

Scarlett looked at his eyes, stepped on her toes, her red lips bit Hu Yifei's stubble chin, and Hu Yifei was half-hugged and walked back. Not far away, several paparazzi squatted in the café, pressing the shutter vigorously. (To be continued.) )