On a beautiful isolated island, live this flock of birds that are happy to know their fate. As a bird with thick black eyebrows, Pen & Fun & Pavilion www.biquge.info is ridiculed or ignored everywhere he goes, and he is unceremonious to tricksters who play football outside the house, and his violent temper makes him even more withdrawn.

However, even the irascible "Fat Red" has a like-minded friend, and "Dart Yellow" Chuck and "Bomb Black" are its good friends. However, the irritable Chubble, the excitable Chuck, and the exploding bomb are always not accepted by the other birds due to their respective weird personalities.

When "Green Pig" first arrives at Little Bird Island, it is the keen "Fat Red" who discovers something strange, but the judge ignores "Fat Red" advice, causing the stupid "Green Pig" to succeed in his trick.

The pigheads stole the eggs, and the island's inhabitants understood their true nature. Led by Fat Red, the islanders arrive at Pighead's castle and try to capture the castle and retrieve the eggs.

"Launch me!" Fat Red shouted to his friends.

"Whoosh-"

Chubby Red slashed through the air in a perfect arc, knocking off one of the castle's spires.

Led by Fat Red, the inhabitants of the island begin to angrily and recklessly use a super large slingshot to constantly attack the castle of the fat pigs. There are a lot of bombs hidden inside the castle, and when the building collapses, these bombs will also explode, and the castle will be completely damaged.

Fat Red was the first to land, and after defeating a bunch of fat pigs, with the assistance of his friends, he rescued the eggs that were invested by Fat Pig.

The 7-minute animated short film landed on Yijia Media's online and offline linkage network.

"Naively, I thought I had started to show cartoons, but it was an advertisement for a long time."

"7-minute advertisement, Yijia Media is going to do something!"

"It's funny, anyway, I think the birds are very cute, especially the way they look angry, it's just so cool."

"Why not get angry? It can't always be a ninja, but after reading it, I feel a lot more comfortable in my heart. ”

……

The seven-minute advertisement was specially created by Yijia Entertainment and promoted by Yijia Media.

The short advertising animation is actually a micro-film, which is in line with almost all the ups and downs, with twists and turns, as well as highs and tides, and the production is relatively meticulous.

Su Zhiwei felt that this could be made into an animated film, which was also in line with the idea of multi-copyright operation, and Du Jiayi also agreed to include this project in the next stage of Yijia Entertainment's work focus.

Well-crafted ads, which are just ads, ultimately require the quality of the game. The game has to be fun enough to get players to pay for it.

At the same time as the ad began to play, "Angry Birds" also landed on the App store of Yijia mobile phone.

The price of the game is 9 yuan in China, and the price is 9 yuan in foreign countries, and the price must be paid with the Yijia wallet bound to the account.

Spending money to play games is the consensus of many players. Whether it's a one-time purchase or a supposedly free-to-play game, if you want to play more comfortably, you need to spend money. But playing a mobile game costs money, and the price is not low, which makes many players think that Yijia games are crazy.

However, there are also many players who are attracted by the exquisite advertisements, nine pieces of nine, which is not expensive and not expensive, that is, a matter of a meal.

Angry Birds can be played on a single player, or you can log in online with your Weibo and WeChat accounts. The main purpose of online login is to be able to import the circle of friends, and through the leaderboard, so that players can have a competitive psychology and maintain the motivation for the game.

Invite friends, you can also unlock the bird's skin and background image in advance, and promote the game with the help of social networks.

On the first day of Angry Birds' launch, the number of downloads on the app store exceeded 200,000, with domestic players accounting for the majority.

Yijia Media advertises the game, charging the cost price, if the game wants to do such a long advertisement abroad, then the advertising fee is definitely an astronomical amount.

App store download, you need to bind your Yijia account, the price is nine yuan nine, more than 200,000 downloads, which means more than 2 million income.

This is just the first day!

With the sales of more than 5 million Yijia mobile phones, if only half of the mobile phone users download the game, there are more than 2 million players, which is definitely a very large data.

"It's so much fun, I can't stop it."

"I only passed the 35th level, and I can't pass the 36th level, is there anyone who plays Angry Birds in the circle of friends, ask for help, wait online, etc., in a hurry!"

"Only Yijia mobile phones can play, and you all play games are local tyrants, and your heart is congested."

"Ten dollars is well worth it, just one less meal, enough for me to play for a few days."

……

Weibo and Moments are full of Angry Bird news. In particular, pulling friends into the game can get some rewards, so that many players are willing to invite friends in the circle of friends.

Angry Birds was limited by hardware requirements, and was only able to run on Yijia phones, and soon landed on iPhones, but it could not run on many button phones.

The big sales of Yijia mobile phones and iPhones have made many mobile phone manufacturers understand that touch screen and large-screen mobile phones are the future trend of mobile phone development, and they have announced that they have begun to develop their own touch screen mobile phones.

More and more manufacturers are entering the smart touch screen mobile phone market, which will bring huge competitive pressure to Yijia mobile phones and provide more opportunities for mobile phone software.

Angry Birds will have more platforms and will be able to have more players.

In the first week of the game's launch, the number of downloads on the app store exceeded 1 million, bringing at least 10 million revenue to Yijia Games. The development cost of the whole game is only tens of thousands of yuan, and such a large rate of return makes Xue Ruqian full of confidence in the mobile game market.

There are about 7 million to 8 million Egrega phones and iPhones combined, and there are a lot of potential Angry Birds players for these phone users. Of course, there is no shortage of smart people in the country.

Because you can buy it with one account, you can download it from the store multiple times. After many people have purchased it once, they lend their accounts to others and re-download them, which has brought a lot of losses to Yijia games. Even on Yuntao.com, the sale with an account only costs 1 yuan, and the sales volume actually exceeded 1,000 in a short period of time.

However, Yijia Games also has a way to deal with it, through the update of some features and the unlocking of new levels, so that users have to update through the app store several times. Updates don't require another purchase, but they do require an account login, which is undoubtedly annoying for players who borrow an account. (To be continued.) )