Entering the summer vacation, blockbusters such as "Spider-Man 3", "Shrek 3", and "Pirates of the Caribbean 3" have begun to wreak havoc in the film industry, and the promotion of "Juno" is also on the agenda.

The publicity and distribution of "Juno" was still handed over to Warner Bros., because this year's Warner was in the summer and did not have much planned release, and it was expected that "Batman The Dark Knight" should be released, but because of the change of director, the release date was also postponed by one year. Now is the time to free up more resources.

Hu Yifei and Warner Bros. are on their honeymoon at this time, and Warner will naturally be more concerned about the release of "Juno".

Because Hu Yifei boasted about Haikou at the Oscars before, "Juno" has been on the cusp, and now that the movie is about to be released, many media will focus on "Juno".

And before the movie was about to be released, Hu Yifei had just become a father. The 23-year-old father is still a billionaire and a Hollywood star idol, and this age is obviously not too opportune time. Coupled with the fact that this is another movie that reflects puppy love and pregnancy, it is even more eye-catching.

The media wondered if it was because Scarlett was pregnant that Hu Yifei wanted to make such a movie.

What is the movie about, abortion? Obviously not so stupid. So show affection and finally give birth to the child? This is the only possible option. But in this case, the plot is all guessed, what else is there to see?

In short, this is how interest is accumulated bit by bit.

Whether it is a movie fan or a gossip, they will be interested in it. Because "Juno" is likely to be the only film released by Hu Yifei in North America this year, he has also spent a lot of effort to improve it from beginning to end:

The charm of Juno's character is "independent, casual, freehand, and cool", and the style and rhythm of the movie is "warm and sunny".

The theme of this film does not discuss whether teenage pregnancy is correct or not, and there is no preaching; There is no discussion about whether abortion is correct or not, and there is no expression of any bias, which is one of the cleverness of "Juno", Juno, a rock girl, chose abortion at the beginning, and she was free to choose, which is in line with the pro-abortion taste of American human rights advocates "women have the right to choose"; But Juno didn't do that, because she realized that the child in her womb was a life, and her conscience found that she dismissed the abortion, which is also in line with the conservative position of respecting life.

In the original version, one of the reasons why Juno changed her mind was that she met a Chinese classmate Su Qin at the door of the abortion clinic, and Su Qin's sentence "The baby has given birth to nails". Although Su Qin has no obvious accent, her original lines have a few funny cold humors, and her dull and wooden tone highlights Juno's specialness.

Hu Yifei naturally didn't shoot like that, this is a "vice" in the film industry, making fun of ethnic minorities and Asians.

He is not angry about this, and he will laugh it off when he watches; But it doesn't mean that he will "self-deprecatingly" promote this vice, let alone agree with the fixed image of the Chinese supporting characters as "dull nerds, self-defeating underwhelming guys, or directly yin and yang weird clowns." ”

What's more, he just spoke out for the status of Asian Americans at the Oscars.

So Su Qin's role candidate was directly replaced by whites, blacks like to have children, and only whites like abortions.

The original "Juno" is naturally a very good story and film, but what it wants to express and tell is not the same as what he wants to express. Cooler and more enjoyable! As for whether it will win the prize? Leave it to death!

"Oscar, die, I'm playing with you. As long as the box office is good, who cares if they don't win the award. ”

He is only 23 years old, and he will have a chance to win awards in the future. What I can do now is not to win the Oscars' stinky feet, but to make the movie I want to make, as for the rest, it is still the same sentence "Do a good job, do a good job of publicity, do your own job, and let the audience decide the rest." ”

The cost of "Juno" is only 20 million US dollars, but the publicity cost is as high as 30 million US dollars, which is more than "When Happiness Knocks on the Door". But the way of publicity is similar, hard and wide have to play trailers on TV, outdoor posters in the city, LED advertisements, etc.; The projects of Soft Broadcasting include TV talk shows, and a magic weapon that does not cost much, viral marketing.

The film's creator also came to the United States to begin the final sprint before the release. If you look at the star cast alone, the film obviously has nothing to attract except for the director and two cameo big stars Brad Pitt and Angelina Jolie.

But youth movies play the youth card, and there are many fewer constraints. Naturally, the three young lineups of Andrew Garfield, Yang Ying and Nina Dobrev took the lead, and the distributor arranged for them to start frequently participating in various TV talk shows, magazine interviews, etc.

Because it's a newcomer, exposure is even more needed.

At the same time, Family Pictures also took the lead in launching its first trailer.

Seeing this trailer, the audience who was not very interested in the movie suddenly became interested.

In this 2-minute trailer, the violent Lori in "Inception", the expressions and movements of her performance and the tone of her speech are full of gangsterism, and she is seen holding a pipe in her mouth, crossing Erlang's legs, and swaggering to Andrew "I'm pregnant." ”

Where is there still a trace of the violent Lori Jinx figure in "Inception" with two long pigtails and a Vulcan cannon machine gun?

"Ever since I had a boyfriend, my world has been revolving around Paulie Brick, who is the cheese on top of my macaroni, and I know that mortals love each other first and then have children, but we like to play cards that don't follow the rules." "Have you ever felt like you were born to do certain things?" - Yes, that's right, I was born to be a mother. "Sweet, screaming, little life. In the trailer, Juno said this sentence sharply, causing countless people to laugh.

There is also the scene of Juno holding up her big belly, wandering around the school, and countless students around her are looking at her big belly.

"I feel like my belly is a planet that attracts all eyes."

A classmate pulled Andrew, who didn't belong to his mind, and said, "I heard that Juno is pregnant with your child, right?" You're going to have to grow a beard from today. ”

"Hahaha..."It's so funny, high school students get pregnant at school and have to grow beards.

…… What kind of picture does this look like?

There is also Juno's father's classic line: "Listen, according to me, the most reliable thing is to find such a person, he loves the real you, good mood, bad mood, ugly, beautiful, handsome, he can find a little brilliant when he farts, such a person is worth following." ”

There is no doubt that this is a cheerful father, and for Juno, he is undoubtedly lucky.

The whole trailer is very exciting, and although I can't see anything specific, I can still see that this is a comedy that can make people laugh, and there is nothing didactic. This made many fans put their minds at ease for the time being, although there is no spoof like "The Hangover", it will still be a light-hearted comedy movie, and maybe it will be more profound.

At the same time, some classic lines and funny words have become popular and popular on the Internet through Juno's mouth, which has also expanded the popularity of the movie.

According to Warner's sample survey, 75% of viewers in the age group of 16~24 said that they were willing to go to the cinema to watch it after watching the trailer. The biggest reason to watch the movie is that I think Juno is cool......

That's enough, at least it shows that in the young camp, "Juno" is very attractive to the audience.

So what about "Juno", we won't know until it's released. (To be continued.) )