"Okay, okay, you are so particular about eating, are you a few tired. Come on, keep drinking! Ma Tianming raised his wine glass and made a round, which was regarded as relieving Ma Xiaoling.

Ma Xiaoling's eyelids drooped, and she suddenly died down, and she didn't dare to toss anymore.

After three rounds of drinking, everyone drank red and hot, and their interest gradually rose, and they began to talk about the broad prospects of the company in the future and the wealth surpassed Bill? The possibility of Gates shows that the brain replenishment ability of this group of foodies is really amazing.

Ma Tianming put down his wine glass, and his face suddenly became solemn: "Bosses, can you help me come up with ideas, my small factory is getting more and more difficult......"

"Brother Tianming, after reducing the scale of the factory, you still can't get out of the predicament?" Ye Haolong asked.

Ma Tianming nodded, spit out bitter water to everyone, and explained the predicament of Wanji Toy Factory in detail.

Today's Wanji Toy Factory is already a bit old-fashioned.

The factory equipment is becoming increasingly outdated, the production efficiency is not improving, and the design of the product is also defective, and there is a tendency to be eliminated by the market. In addition, the cost of channel providers is getting higher and higher, and the profit margin is constantly suppressed, and life is becoming more and more difficult.

"Brother Tianming, you are using a production line in the 90s of the last century, the manufacturing process is obviously aging, the equipment has been overdue, it has reached the limit, and the cost of maintenance will increase rapidly in the future, and it must be phased out." "As long as you put in the new equipment, you can greatly increase production efficiency, and you can at least double the output of a single worker." ”

"I also know that the equipment is aging, but now I don't have the funds to replenish the new equipment, so I can only hold on like this, and mix it up day by day." Ma Tianming frowned, "This is waiting for death, but investing in updating equipment is looking for death, and I don't have any money in hand." ”

"Tianming, your problem is not only the equipment, but also your management system, cost control, and marketing. The shape is constantly changing, and it is not enough to blindly follow the old methods, but to innovate as much as possible. Zhou Kexin said, "For example, the future marketing strategy of our Tiangong Manufacturing is to de-materialize and transfer all to the e-commerce sales model, and the resulting distribution and advertising costs will be greatly reduced." ”

"Yes, the old way is getting less and less effective, but brother, I don't have much culture, and I don't understand what you say. I was asked to study business management and marketing, but I was afraid that there was no hope for ten years of study. Ma Tianming knew that his IQ was limited, and he was not that material at all, so he pulled the hair on his head, "Why don't you sell the shares of the factory and engage in joint operations with you?" ”

Ma Tianming went around and around, and finally got to the point of the problem.

"Joint ventures?" Zhou Kexin's eyes flashed, and he became interested, "Then tell me what you think." ”

Ma Tianming plans to sell about 45% of the factory's equity and set up a small board of directors, with only a controlling stake in him and a chairman.

This part of the equity is divided for the introduction of new technical equipment, management systems and sales channels. These three things are very important to the toy factory, so each of them can get a 15% stake.

Of course, after the equity is shared, the losses of the factory will also be shared proportionally.

Ma Tianming's approach is tantamount to using equity to introduce resources, channels and technologies, and share risks. As far as the current strategy is concerned, it is also a good move. After all, the factory's losses are getting bigger and bigger, and if he can't turn losses into profits in the future, at least someone can help him bear half of the losses.

Zhou Kexin nodded, feeling that this matter was very feasible.

As an enterprise founded in the 90s, Wanji Toy Factory has been working hard for 20 years, and it still has some heritage. Although it has been declining in recent years, the value of the factory is there, and that little loss can still be afforded.

As long as you have the equity of the toy factory, everyone will work together to set up a factory and give full play to their respective advantages, and it is not difficult to invigorate this factory.

Ma Tianming's ability to make such a good factory into such a field today has a lot to do with his low level of management.

This old guy stays in the countryside all the year round, doesn't read or study, and knows where to keep up with the development of modern society when he drinks and plays mahjong, his brain shrinks, and his belly swells.

Zhou Kexin knew that if he changed his own work, the toy factory would definitely be able to make money, and it would not be like today.

The others at the table also fell into thought, this is a big deal, a rare opportunity, and a serious challenge, which has to be carefully considered.

Only Ma Xiaoling shook her head helplessly, thinking that this cousin is really an out-and-out loser, it seems that he is going to lose a good toy factory, no wonder his sister-in-law starts a world war at home every day.

"Well, I'll give you a preliminary plan." Zhou Kexin thought for a long time, and finally spoke, "The technical equipment of the factory is responsible for the transformation and upgrading of Shengtang Technology; The management system is built by me, and I appoint professional managers to operate and manage; As for the sales channel, it will be contracted by Ye Haolong and take the low-cost e-commerce channel. What do you think? ”

Zhou Kexin's opinion has been unanimously agreed by everyone.

"Okay, members of the board of directors, Shengtang Technology sent one, Tiangong Manufacturing sent one, plus Ye Haolong." Ma Tianming said.

15% equity is definitely pie in the sky, even if it is facing a mess waiting to be built, but as long as you have resources and technology in hand, you are not afraid of not being able to do it.

After eating this meal, Tiangong Manufacturing, Shengtang Technology and Ye Haolong immediately became shareholders of Wanji Toy Factory.

Ye Haolong, in particular, can be regarded as the ultimate big winner, not only owning a growing online store, but also a shareholder of these three companies. Looking back on the past three months, I only invested 130,000 yuan to achieve such results, which is really remarkable.

Of course, results come with pressure. Ye Haolong's wholesale and retail stores are actually not on a large scale, especially the wholesale store, which has only been in operation for a week, and the transaction volume is very limited.

Just undertaking the output of Tiangong Manufacturing has already made him a little unbearable, and if it is added to the output of Wanji Toy Factory, it is definitely a huge pressure.

Wanji Toy Factory mainly produces plush toys, and the overlap with Ye Haolong's cute route is still relatively large. However, if you want to migrate all the sales of toy factories to e-commerce channels, you must make corresponding adjustments.

For example, your own Meng Meng Da mobile phone life hall will no longer just operate mobile phone peripheral products, and you must adjust the name and positioning of the online store.

Ye Haolong inspected nearly 30 products produced by the toy factory recently, either mice and hedgehogs, turtles and crocodiles, and a big civet cat with bared teeth. Walking into his factory, there is a wonderful feeling of stepping into a safari park.

Ma Tianming's aesthetic taste simply made Ye Haolong completely speechless, this is completely to scare the rhythm of crying children, such a factory will be damn if it doesn't lose money.

Such a product line must be overhauled, or even simply demolished and rebuilt.

When it comes to tearing down and rebuilding, Ye Haolong still has a big card in his hand that he hasn't played.

He immediately made a phone call to Fang Ruoman to ask about the promotion of the cartoon image, and Fang Ruoman gave the advice that the first wave of promotion is nearing the end, and a total of seven issues of eight-panel comics have achieved very good results, and now it is time to launch related products.

Ye Haolong wanted this sentence, he was already impatient!