Chapter 125: Liu Han's Commercial Development
The Lakers' championship will reap a lot of benefits for many, but of course, Liu Han will reap a little more than others.
When Liu Han's Jewish agent, Helga, came to Los Angeles, Liu Han was resting at his home, and Zhao Chengkai was also there, and he came for Liu Han to join the national team.
"Brother, this is my agent Helga." Liu Han introduced his agent to Zhao Chengkai, and at Zhao Chengkai's strong request, he changed his name to Zhao Chengkai "brother".
"Oh, hello, thank you for helping my brother." Zhao Chengkai was very polite to Helga.
"Helga, this is my cousin, Zhao."
"Mr. Zhao, you are fluent in English."
"Cousin, do you want to talk about things, so I'll avoid it?" Zhao Chengkai felt that Liu Han should be going to talk to Helga about things, so he felt that he should avoid it.
"It's okay, brother, I also want you to give me some advice, there are some things I don't understand, and Safina has no experience." Liu Han and Zhao Chengkai communicate in Chinese, so I don't worry that Haierga can understand.
"Liu, first of all, I want to congratulate you, your achievements are beyond my imagination, so some of my ideas need to be changed." Helga didn't expect Liu Han to win the championship in his first professional season, and won the FMVP in an undoubted way, originally he planned to let Liu Han receive a large number of medium endorsements after the end of this season, and the years should be as short as possible, but now it seems that he should consider how to choose the right endorsement for Liu Han in the international brand.
"So first of all, I have to report to you about your earnings this season, at the beginning of the season, because your fame is still too small, so there is no suitable endorsement contract, and in the middle and late stages of the season, some endorsements with a long time limit and medium contracts I also pushed you off, and it is not in your long-term interests to write endorsements. So your income this season is only the salary that the Lakers give you, so after deducting taxes and my salary, your income is $420,000, and some of that you spend, then your income this year is $340,000. I did some short-term operations in the stock market, and I didn't get much, only $40,000, and after deducting my income, I had $38,000, so you made a total of $378,000. Helga is like a professional accountant who clearly explains Liu Han's income.
"Then we need to choose the right endorsement contract for you, and I believe that it will be a lot of income. At present, I have received more than 15 endorsement contracts, and Adidas and Nike have invited you to be their spokesperson for sporting goods, and Nike's endorsement contract is 25 million US dollars for 5 years, which is still a big gap with Jordan's endorsement. And Adidas's contract is longer, and the endorsement fee is also larger, they gave you an 8-year contract of 60 million US dollars, and promised to make exclusive boots for you, but Adidas has a slightly lower share in the North American market and a higher share in Eurasia, and they fancy your Asian identity, so they offer a high contract. Secondly, Pepsi and Coca-Cola have also sent you endorsement invitations, I think Pepsi's contract is more suitable for you, they pay more attention to the development of the Asian region, so the endorsement amount is very generous, the amount of two million US dollars per year, the contract is 4 years, and the time limit is more reasonable, and the endorsement of Coca-Cola is longer, but the amount is only 1.75 million US dollars. There is also Japan's Toyota Motor Company that has issued you an annual endorsement amount of one million US dollars, which is also a four-year contract, and General Motors of the United States has also offered the same price, but after a five-year contract, Germany's Volkswagen has issued an annual endorsement amount of 1.2 million yuan, and the contract is six years, and there are other endorsement contracts similar to insurance companies and express companies, all of which are about one million US dollars, and the time limit is more than three years. Do you have any specific requirements for endorsements? Helga said a lot, Liu Han was stunned when he listened, where did he know this, he knew the first four companies, and he didn't know anything else.
"Uh, seriously, I don't know anything about any of this right now, and I don't know what kind of endorsement to choose, do you have any good advice? Brother, why don't you help me think about it. Liu Han felt that he couldn't handle these things at all.
"Mr. Zhao, I don't know much about the current situation in China, can you please analyze Liu Han's popularity in China for me?" Helga has been active in Europe and the United States, and has no knowledge of some of the situation in Asia.
Zhao Chengkai was completely stunned after listening to Helka's previous introduction, he didn't expect that his honest cousin could have such economic benefits, if Liu Han signed all these endorsement contracts, it would probably be worth the annual income of a smaller city.
"Well, seriously, I didn't expect Liu to have such an appeal, China has always been very concerned about Liu, and fans are also very eager to know about Liu, I think he is now the most famous among all athletes in China, but now the domestic economic development has just started, I don't think there will be too many people willing to spend money on Liu's endorsement products, of course, the market must be there, after all, he is now the only Chinese athlete who can achieve something in professional competitions abroad. Oh, by the way, I have to remind you, Mr. Helga, about the relationship between China and Japan, although half a century has passed since that war, the pain it caused to our country is still there, and the people have not forgotten it, so I think Japanese companies need to be cautious about their endorsement contracts. Zhao Chengkai gave Haierjia a brief analysis of Liu Han's situation in China.
"I know this, Mr. Zhao, my ancestors were helped by you Chinese in that terrible war, they used to stay in Shanghai for a while, so I have a certain understanding of the relationship between your country and Japan, I will carefully consider the endorsement contract for Liu, to be honest, if it were not for Liu's identity as a Chinese, I think I would not have given up going to Wall Street and choosing to be Liu's agent." Helga was originally going to go to Wall Street to be a trader, but later when LaBeouf's wife found Helga, Helga knew Liu Han's identity, he felt that this was a good opportunity, and his parents and grandparents were also very supportive of him, so Helga chose to be Liu Han's agent.
"Then, Liu, I will make proper arrangements for you, and I will make a reproduction plan for you after the investment, the recent financial crisis in Asia is quite complicated, so it is not suitable for financial investment now, I need to observe for a period of time, and I will inform you of the appropriate investment plan at the right time." Although Helga is Liu Han's agent, he is still very good in finance.
"Oh, by the way, cousin, I came today to discuss with you, and that is your joining the national team. You are not a player trained in the domestic system, so this matter is a bit complicated now, that is, the economic gains obtained by the players trained under the domestic system after becoming professional players will be charged a certain proportion of the training fee in China, so I have to make this matter clear to you, although you don't need to pay money to the country, but I think you should take out a part of your salary and pay it, which will help you in the future, and will have a positive impact on your image in the country. Originally, I thought that if your salary is not high, it will be okay to have a little meaning, but now I think you should pay more, don't feel that you are at a loss, and you will know how much of a difference it will be to pay this money in the future. Zhao Chengkai briefly told Liu Han about joining the national team.
"Oh, that's it, brother, you say, how much should I pay, although I didn't understand what this training fee was, but I also felt that I should pay a part of it to the country, it was useless for me to ask for so much money, now I have food, housing, and a car, I am very happy, our country is still so poor, I should pay money." What Zhao Chengkai didn't expect was that Liu Han didn't have the slightest intention of resisting the payment of wages, and Liu Han's words made Zhao Chengkai a little ashamed, he actually wanted to use the money handed over to fight for political capital for Liu Han, and what Liu Han thought of was that the country was still very poor, and I should support the country myself.
"Cousin, don't worry, I will definitely handle this matter for you, I will never let your money waste a penny, and I will not ask you to hand over too much, you can just pay half of your salary, and you don't have to worry about the rest." (To be continued.) )