Subsequently, Ding Shizhong announced the endorsement contract offered by Li Ning and Peak to Yi Feng. Pen & Fun & Pavilion www.biquge.info

Li Ning offered a 10-year, $110 million ultra-long contract, obviously trying to tie Yi Feng to death.

They had previously signed Dwyane Wade to a 10-year contract for more than $100 million. But as Wade has aged and recurred injuries, his dominance has waned. Maybe in a few years, their contract with Wade will become a loss-making business.

Therefore, Li Ning's purpose is obvious, that is, to quickly find a superstar to support the brand, and Yifeng is obviously a super potential stock.

Peak was not far behind, offering Yi Feng a 12-year, $139 million contract.

Li Ning's contract has grown terribly. But compared to Peak, it still seems to be a bit of a trivial.

Whether Yi Feng's career has been 12 years or not has to be said!

However, this also reflects Peak's optimism about Yifeng's future career. Not everyone has the courage to open such a long contract.

The reporters present were all shocked.

Many Chinese reporters were speechless by the generosity of Li Ning and Peak. And the media people in other countries have only one thought in their hearts: these Chinese guys are really rich!

But, when you think about it, there seems to be a problem.

It stands to reason that this is a trade secret of a company's company, and it is impossible for outsiders to know about it. Even if these secrets were discovered through shady means, it would be impossible to expose them in a big way.

Isn't this a blatant provocation?

I almost didn't make a public statement in the media: I stole your company's trade secrets, you should come and sue me quickly!

Such a stupid act will undoubtedly invite you to a lawsuit.

However, Ding Shizhong is not stupid, and he is clear about the consequences of doing so. However, he still dared to take the risk to do such a thing, and he must have a plan.

In fact, this is also his marketing tool.

Even if equipment giants such as Nike and Adidas want to take Anta to court afterwards, even if Anta loses the lawsuit in the end and wants to compensate these companies, Ding Shizhong believes that they will still make money.

First of all, taking a company to court is not a simple and easy matter. The process of law enforcement by judicial organs, such as the extraction of litigation, the collection of evidence, and the announcement of court judgments, is very cumbersome and time-consuming.

Leaving aside whether Anta will lose the lawsuit, during this period of time, Anta can rely on the fame of these equipment giants to hype itself. Who is the name of the company that can compete with the world's top sports equipment brands such as Nike and Adidas in the court? What's the origin? Why is it so hanging?

As a result, Anta's fame was quickly hyped.

In addition to the trade secrets revealed by Anta at the signing ceremony, the stinginess of equipment giants such as Nike and Adidas when they opened contracts for Yifeng is in stark contrast to Anta's deep pockets and abundant funds, which is also an enhancement of Anta's corporate image.

After a period of silence, the reporters suddenly realized why Anta, which is a competitor of Nike, Adidas and other companies, knew their trade secrets.

And as the CEO of Anta, Ding Shizhong also announced it in front of hundreds of media!

ANTA must have stolen the trade secrets of its competitors through improper means, so it was able to win in the competition!

After figuring it out, a reporter from the New York Times stood up with excitement on his face as if he had caught Ding Shizhong's sore foot, "Mr. Ding, I want to ask you a question, and I hope you can answer it truthfully." ”

Ding Shizhong thought about it for a while, and then he knew what question the reporter wanted to ask him. He knew these things, and he would come back sooner or later, and he had already made preparations, so he naturally did not panic in the slightest.

He smiled and said, "Of course, if you can, you know everything, you can say everything." ”

A reporter from the New York Times said: "As we all know, a company will definitely have some trade secrets that cannot be disclosed. Nike, Adidas and other companies to Yifeng's contract quotations are also within the scope of trade secrets; And they are competitors of your company, why would they disclose their company's trade secrets to you? ”

Finally, a reporter from the New York Times asked, "Can you tell us how you learned about your competitor's trade secrets?" ”

Ding Shizhong retorted: "As you said, every company has its own trade secrets that cannot be disclosed. I can't answer this question. ”

The reporter was dumbfounded by Ding Shizhong's ingenious answer for a while, just like being checkmated by the opponent in a Chinese chess game.

The reporter from the New York Times sat down in a daze.

Although it was discovered that Anta was very likely to engage in unfair competition, he failed to successfully grasp the other party's handle. He set himself up, but he also trapped himself, and he couldn't ask any more questions.

Although he couldn't ask any more questions, others could.

A reporter from the Chicago Tribune said in a voice full of justice: "As journalists, it is our responsibility to protect the public's right to know. Mr. Ding, it is an established fact that your company obtains the trade secrets of other enterprises; Even if you do not disclose how your company obtained the trade secrets of your competitors, in fact, your company's actions have constituted a crime. ”

"Oh?"

Ding Shizhong said indifferently: "I didn't expect the people of your country to have such a high sense of law. Mr. Reporter from the Chicago Tribune, are you trying to bring me to justice on behalf of the law? ”

Since the awareness of the law is high, how can it not be known that only the courts have the right to punish criminals. Ding Shizhong's words are obviously something in his words, and they are very sarcastic.

This reporter of the "Chicago Tribune" relied on his own legal knowledge, and thought that he was a judge sitting high on the trial seat, and he "constituted a crime" at every turn.

Ding Shizhong's faceless answer was undoubtedly like a resounding slap in the face to the reporter.

He was furious.

"Mr. Ding!! I would like to advise you that such an act of unfair competition with conclusive evidence will inevitably be punished by law! A wicked man is his own hell! ”

Ding Shizhong laughed, but it made the Chicago Tribune reporter even more angry.

"May I ask you, Mr. Journalist, can you represent the law? Say sanctions, sanctions? Or will you be able to represent companies like Nike, Adidas, Under Armour? Want to take me to court? ”

"The evidence is conclusive? Did you see that our Anta stealing other companies' trade secrets? I kindly revealed the news to you, and I was slandered by you! How unreasonable! ”

"Still, I want to thank you for your heartfelt advice."

Ding Shizhong had to tease him in the end, which simply made the reporter from the Chicago Tribune go crazy!

"The Chinese guy!! Don't get complacent!! See you in court!! ”

He was carried away by anger for a while, and he didn't realize what he had said.

Ding Shizhong sneered, "Then see you in court!" However, I hope you don't become a defendant when the time comes. ”

The reporter was stunned, the defendant?

Suddenly, he seemed to realize that he had said something that he really shouldn't have said in public! Looking at the peers next to him, the pitiful, mocking, sighing, and other complicated gazes thrown at him, he suddenly felt like falling into an ice cave, and his whole life seemed to have no meaning......

In front of hundreds of media, this reporter of the "Chicago Tribune" actually openly said such racist and slanderous words to Chinese, "Chinese Yankee"!

Now, let's not talk about whether it is true that Anta stole the trade secrets of other companies, until there is enough evidence, this is just a conjecture of everyone.

But this reporter's blatant insult to the Chinese is a fact that has already happened and cannot be changed!

If Ding Shizhong wanted to deal with him, then he really responded to his words of "see you in court". However, this is a little different from his expectations, Ding Shizhong has changed from a defendant to a plaintiff, and he, a reporter who was originally just watching a play, became a defendant because he was anxious for Nike, Adidas and other companies!

Domestic media reporters who received a lot of red envelopes from Anta began to sternly warn this fellow reporter of the Chicago Tribune, especially Luo Tianrui, a reporter from the "Basketball Herald" in the United States.

Luo Tianrui said: "This reporter is also a reporter, but I am ashamed to be with you!" I have already recorded your words and deeds of discrimination against the Chinese people. If Mr. Ding wants to take you to court, then I will definitely provide him with the strongest evidence! ”

In the end, the Chicago Tribune reporter ran out of the venue with a face full of shame, apparently unable to withstand the onslaught of Chinese reporters.

The journalist was rumored to have been fired directly from the Chicago Tribune, and also promised never to hire him. The Chicago Tribune also published an apology statement in its own newspaper for three consecutive days, making a profound apology and reflection on the reporter's inappropriate words and deeds. Ding Shizhong, the boss of Anta, gave up and did not hold on to this little person, which also showed his extraordinary strength as the CEO of a large listed company.

This is a later story, so I won't show it here.

Back at the signing ceremony between Yi Feng and Anta, because there was a guy who didn't know what to do, the current atmosphere once fell into the most embarrassing freezing point.

However, fortunately, there was a master of ceremonies to enliven the atmosphere, and the signing ceremony went smoothly in the end. In the second part of the ceremony, how could Yi Feng, as one of the protagonists, be ignored.

After Anta's executives were questioned, Yi Feng began to be "taken care of" by the reporters on the scene.

Luo Tianrui, a reporter from the "Basketball Herald", who has some friendship with Yi Feng, asked Yi Feng what his impression and feeling of Anta was.

Yi Feng first gave Luo Tianrui a smiling expression, which was regarded as greeting his friend, and then replied: "Anta is a private enterprise established in 1991, and it has some history now. As one of the most well-known equipment giants in China, I am naturally no stranger to it. ”

"Not only is it not unfamiliar, but it is quite familiar. However, my familiarity with it is not that I am familiar with the company's operating philosophy, business model, etc., but that I am familiar with the products it produces. ”

"By familiarity, I'm talking about being a consumer."

"I've loved playing basketball since I was a kid, and as you know, I grew up in the mountains of the country's poorest southwest region, and I didn't have a lot of income, and I couldn't afford to buy those fancy basketball shoes. And the sneakers produced by domestic companies have naturally become my first choice. ”

"Affordability, or cheapness, is my first impression of ANTA sneakers. Secondly, the second impression is that it is wear-resistant and easy to use. ”

"As we all know, although there is a very high penetration rate of basketball courts in China, almost every primary and secondary school must build a basketball court. But the vast majority of these courses are concrete-floored courts, and when you play on these courts, your shoes are worn out quite badly. In my personal experience, among the sneakers I have used, under the premise of affordable price, Anta is the most durable. ”

"The advantages of ANTA sneakers have given me a great impression of ANTA. When it comes to deciding which company to endorse, these favorites play a key role! ”

"I believe that after cooperating with ANTA, they will design and manufacture more and more perfect sneakers for the benefit of fans and friends."

After Luo Tianrui got Yi Feng's answer, he was satisfied and ready to sit down. Sure enough, an acquaintance is easy to do, and Yi Feng gave him such a long and large answer with sincerity, so that he could write a newsletter of two or three thousand words.

However, the surprise was still to come, and Yi Feng specially allowed him to continue to ask the second question!

Among the many reporters at the scene, Luo Tianrui was the only one who could enjoy this privilege. This made him feel very face-saving.

So in order to repay Yi Feng, he didn't choose those difficult questions, but asked about Yi Feng's exclusive signature sneakers.

Luo Tianrui said: "Mr. Yi Feng, Anta has just revealed some specific contract details, which mentioned that they will design an exclusive set of signed sneakers for you every year. What do you think of the signature sneaker? ”

The signed sneaker contract is the most valued contract in the basketball world. Because these signature sneakers are the most memorable by fans, the personalized stories and product details connect consumers with their favorite stars.

Rare things are expensive, and so are signature sneakers.

Signature sneakers are very limited, and you'll hardly see a player wearing them in the first game of their rookie season. The last time this happened was in 2010 when Reebok's Zig-SLASH collection designed a signature sneaker for John Warr, and in 2003 when Nike Air-Zoom collaborated with LeBron James.

And now there are fewer and fewer such cases. Even if he is as talented as Yi Feng, he only signed a signed sneaker contract after playing more than a dozen games, and it was not a short period of time for his signed sneakers to be designed and manufactured.

Out of all the U.S. brands, there are a total of nine athletes in the league who own signature sneakers. They are: Nike's LeBron James, Kobe Bryant, Kyrie Irving; Jordan's Chris Paul, Russell Westbrook and Carmelo Anthony; Adidas' Derrick Rose and Damion Lillard and Under Armour's Stephen Curry.

Other players, such as Klay Thompson, Dwyane Wade, and Tony Parker, all have their own signature sneakers under Chinese brands, but few of these brands have made it to the U.S. market, as Chinese equipment companies such as Anta, Li Ning, and Peak have encountered a lot of difficulties in going international.

Contracts become more complicated for players who own the signed sneakers from these Chinese companies, with a lot of different clauses, incentives and some deposits that can be withdrawn due to poor sales or poor performance on the field. (To be continued.) )