And "Those Years", which broke 50 million in two days, made experts and professors have to reconsider the capacity of the domestic film market.

Some experts and professors rushed out of the manuscript for several days:

"With the continuous development of the market-oriented economy, the proportion of the tertiary industry, especially the entertainment industry, will continue to increase. The film market has only grown from one billion to nearly 10 billion now, and it has only been four or five years. This shows that the broad masses of the people need spiritual food, and what our market provides is not enough, and it may be far from keeping up with the demand. ”

"The film "Those Years" was able to historically break through 50 million in two days, setting a new domestic box office record, which also proves the expansion of the domestic film market on the other hand."

is a very hindsightly article, but it attracts the nods of peers.

The audience who watched it continued to Amway on the Internet, especially on the Weibo platform, which drove many friends to have the idea of watching. The reports of traditional media magazines and entertainment news on the record-breaking box office of movies have also brought many curious audiences into the cinema.

The box office sales in the first two days made many theaters intentionally or unintentionally compress the schedule of other films and increase the number of "Those Years" movies.

On the third and fourth days, the box office continued to rise, and the fourth day of release was not over, and the real-time box office has exceeded 100 million.

The crazy speed of gold absorption made the shocked jaws of investors inside and outside the circle drop. We all know that the entertainment industry makes money, but I don't have such a lot of money!

It will exceed 100 million in less than four days, and the cost will have already come back, and the back will be pure profits!

This Nima is faster than futures and stock market returns!

In fact, "Those Years" can be so popular, and the expansion of the film market is just one of the reasons.

In modern society, people are facing more and more pressure in life, and they need more spiritual comfort. And youth movies meet this need.

Youth movies first grasped the beautiful word "youth", which is very attractive in itself. Everyone's youth is a good time in life, so the audience is prone to have a good impression and an urge to watch this type of movie itself.

In youth movies, the story is more conflicting, rich in feelings, with pure friendship, love, family affection and even uninhibited and crazy.

In addition, no matter what kind of plot it is, the "youth factor" in the movie allows every audience to find their own memories and have different degrees of identity. The youth movie adds fiction and exaggeration, enriching the content of "youth", and making the audience yearn for it.

Compared with Europe, the United States, Japan and South Korea, and even Hong Kong and Taiwan, youth films, as a new category, are the first time in the mainland film market. Neither mainland audiences nor filmmakers have the concept of "youth films".

In fact, it is precisely because of this "lack of concept" that the development of youth films has left a huge gap in the mainland film market, which contains infinite potential.

On the one hand, youth movies are different from the "popcorn movies" flooded in the market because of their unique and fresh style, which makes the audience "shine", and there are not a few audiences who walk into the theater to understand youth movies because of their freshness and curiosity. On the other hand, the blank market also gives directors a lot of room to play and create, and they don't have to be confined to clichés and forms.

In the absence of a relatively fixed model in the market, Ning Hao is groundbreaking no matter how he shoots. His brilliant plot is a grandfather in the entire field of youth movies, and there is no such thing as copying the plot.

Ning Hao is a very spiritual and fast-thinking director, who can shoot new ideas when painting on an already plump piece of paper, so on the completely blank paper of youth movies, he can be even more wanton.

The most important thing is that Ning Hao and them are very sincere, and they are not sloppy because they are new type movies. The director has pursuits, the heroine Liu Wenqi and the actor Ji Yu are both very pursuing, and they also do their best during the filming process, and they will not be sloppy at all.

Hard work can't change everything, but it can be the icing on the cake.

The audience is not stupid, and they will not be stunned by the propaganda.

No matter how good the publicity is, there must be a more down-to-earth film quality. Fortunately, the quality of the movie is very good, and the publicity is in place, which is why there is a big explosion at the box office.

When "Crazy Stone" won several Golden Elephant Awards, Ning Hao came into the sight of many people, and the gorgeous box office of "Those Years" this time made the impression of director Ning Hao deeply rooted in the hearts of the people. is still one blockbuster with a big investment and big production, and Ning Hao can be a god!

Liu Wenqi has always been criticized for her acting skills, and small-screen TV series are often not so strict in the test of acting skills, coupled with Liu Wenqi's positioning, the national little goddess is more of an affirmation of her appearance.

But in the movie, Liu Wenqi vividly interpreted Shen Jiayi from youth to maturity, allowing many viewers to discover her skillful and time-spanning image of shaping characters, completely subverting their initial impression.

Ji Yu is a singer by profession, and the Oriental Brothers formed with Wu Qinen became very popular after the release of the single "Little Apple", and they already have many fans. This time, the handsome image in the movie frantically sucked a circle of fans.

In the movie, several other relationships are under the control of Ning Hao, which makes many viewers empathize. The new actor, who was not very well-known, also came into the public's sight with the popularity of the movie.

The movie was a big hit, which kept the whole crew busy.

The running notice, whether it is the protagonist or the supporting role, or even Ning Hao, the director, are all launched. While the movie is still hot, hurry up and increase the fire to achieve the maximum publicity effect. It also happens to let the protagonists and supporting actors meet the audience more, which is very beneficial for the future career of actors.

Yijia Entertainment is not just a movie, but a comprehensive entertainment company, and naturally there is also a part of cultivating artists. Many of the supporting characters in the movie have signed contracts with the company, and taking advantage of this shareholder wind, the company must also work hard to promote it. As for how far they can go, it depends on their own creation.

Under the action of a variety of factors, the box office of "Those Years" was not tired, and after breaking through 100 million in less than four days, it still maintained a box office of 20 million to 30 million per day, and successfully exceeded 200 million after its release a week later!

The current highest box office record in China is an epic romance film released at the end of the nineties of the last century. (To be continued.) )