Variety shows are Yijia Entertainment's gold-making artifact, and multi-copyright development is the strategic center. The development of www.biquge.infoip is a major event involving the entire cultural and entertainment industry.

The cultural and entertainment industry includes movies, TV dramas, variety shows, novels, games, peripheral products, etc., as long as one of the content forms brand value, the rest of the derivative products will also spread in turn. To be honest, IP is the source of content such as novels, scripts, games, and models.

Yijia Literature, which originally belonged to Yijia Network, became independent and self-contained and became a provider of Yijia entertainment content. The success of the movie "Source Code" has made more entertainment companies set their sights on online novels. Yijia Literature's station occupies 80% of the market share of the entire online literature, and its influence and ability to deliver copyrights of works have a dominant performance.

However, the development of IP itself is to cross the river by feeling the stones, and Yijia Entertainment has also had many failed cases.

In the process of the integration of the literary industry chain, when an IP rises in one field, it must be huge, derived from other fields, and created twice and three times one after another, developing from an IP to an IP system, from a brand to a brand cluster, and the whole is a brand and its derivative products to build a team to develop influence.

Not all "IP monetization" can be successful, and good content must also be operated by a good team. Yijia Entertainment has established a number of online dramas at the same time before, and the adapted TV series have achieved good and bad results, and the reputation is uneven. Most of the online dramas are adapted from the hottest novels provided by Yijia Literature, and it stands to reason that they have a wide fan base.

The development of IP copyright cannot be realized to be related to the fan economy, and if you want fans to pay for the derivative products of IP, in addition to the influence of content, the core of IP is also the more the better. In the online dramas filmed by Yijia Entertainment, most of them are unknown actors, with good looks and acting skills, but they themselves do not have a fan effect, and they completely rely on the online drama itself, which is very difficult to drive the fan economy.

The value of IP is not fixed, and there will be changes with the operation, if the operation increases, the value will naturally continue to rise, and at the same time, it can form a feedback phenomenon. However, if there is a problem in a certain link, it will also affect the value of the original copyright.

For example, game fans will watch film and television works because of the game itself, and film and television fans who have not played games may also enter the game world because of TV series.

However, if the adapted online drama has a poor reputation, it will also affect the game's ability to attract users, and the original copyright will be shelved for development.

Yijia Entertainment's many online drama projects, the part that failed, and the follow-up development were all shelved. Zhu Ye re-mentioned IP development because he wanted Du Jiayi to come up with an idea and wanted to develop it from multiple levels, so that IP copyright would not be dragged down by film and television adaptations.

"The strength of Yijia Games is not good, and the development of page games, terminal games, and online games is too slow, which completely slows down the pace of IP development." Zhu Ye couldn't help but complain.

As half of the person in charge of Yijia Entertainment, Zhu Ye also wants games, novels, and comics to precede film and television dramas, so that he can accumulate word-of-mouth and fans for film and television dramas. But the reality is the opposite, Yijia Literature's comic adaptation ability is relatively weak, Yijia Games has limited employees, and the development of a "League of Legends" has involved a lot of energy, and it is really powerless for multiple adaptation game projects.

As the chairman of the board of directors of Yijia Group, Du Jiayi also has the obligation to coordinate the interests of various subsidiaries.

The weakness of Yijia literature and Yijia games, Du Jiayi's heart is like a mirror.

In the domestic film and television animation circle, there is actually very little high-quality content produced every year, and there is even less innovation, and many people are tired of watching various traditional novels, such as Jin Yong's novels made into film and television dramas. The previous model was that producers invested money to produce high-quality content, and then promoted it through a variety of operational channels to disseminate it to consumers in demand, which may require a lot of money to connect users with real needs and detonate the market.

Although the strategic measures for the development of high-quality IP rights have long been set, there is a huge gap in the entire product chain of Yijia Group, and it has not yet reached the point of closing the loop.

Only a large number of high-quality content, after various forms of fermentation, produce a linkage effect, quickly amplify the influence of the market, and bring economic benefits. The hot IP, to a certain extent, will also promote the production of more high-quality content in the market, forming a virtuous circle of the industry.

The popularity of social networking makes the connection between people more convenient, the spread of IP makes more content a well-known topic, and the content of social chat related to IP will also satisfy people's sense of existence, gregariousness and showing off.

IP content is disseminated through the Internet as a carrier, which can increase the popularity and participation of content in a short period of time. The stronger the frequency of IP activity, the more value will increase, and the closer the linkage between various dimensions will be.

Yijia Group has started the development of IP strategy, and other companies are also following suit, especially the three giants of Penguin, Yuntao and Du Niang, through acquisitions, mergers and acquisitions, and equity measures, are also building their own content systems.

With the explosive growth of demand for Internet video sites, the competition of multiple channels has promoted the seller's market of the IP market and the counterattack of high-quality content producers.

However, the production quality of many IPs is still very low, lack of innovation, and homogenization is serious, and many of them are difficult to form IP branding.

Whether it is original IP or derivative IP content, it needs to create high-quality content. The entertainment market is a new dividend mouth, and there will be more consumers of content, but consumers' love for IP is not because IP can appear in multiple dimensions and different forms, but more importantly, the psychological or spiritual impact brought by the content, the viscosity of fans and word-of-mouth communication, and the fact that a certain form of content can continue to be popular.

IP, a brand that carries the value of content. In the future, the entertainment industry needs more diversified industrial development, and in the tuyere of entertainment consumption upgrading, the huge traffic and communication effect brought by IP will bring greater benefits.

Yijia Group was the first to start the IP strategy, and it was always impossible for others to surpass it from behind. Yijia Group has a large amount of high-quality content in its hands, and if it cannot be developed in time, it will be a great loss to the group and the author personally. (To be continued.) )