282 Let's kill the apples together

On January 9, 2007, at the Mascoconi Convention Center in San Francisco, USA, an epoch-making event occurred. Pen "Fun" Pavilion www.biquge.info

After being swept away by Apple, Steve Jobs returned to Apple, this time revealing his latest invention to the world.

It is a brand-new mobile phone, one can be controlled by touch screen, can realize video, music playback, can realize call information merger, can achieve the same Internet browsing function as a computer.

In 2016, you might think that this is a feature that any mobile phone has, but at that time, it was the only one in the world, oh no, this time it was not.

Chen Xueqian used his golden finger to take the lead in making a somewhat rough but basically functional smartphone.

While the people attending Apple's annual meeting of software developers were completely overwhelmed by Jobs, Eric Schmidt, the president of Google, who was sitting below, did not look very clear.

In the eyes of others, it is an epoch-making iPhone, but in Eric's eyes, it is not at all!

However, in order to understand this issue in detail, we must return to the issue of the economic line on which Google depends at this time. That's its ad revenue. Although Google has a wide variety of businesses, Google's real strongest economic growth point is the advertising revenue that comes with its search engine.

There's no denying that Google is constantly trying to develop new sources of economic growth, but until then, the reality is that they still have to rely on their own ad revenue.

Ninety-six percent of Google's revenue is done by the advertising business. Such a reality makes Google always have to pay attention to whether its search engine can occupy an absolute usage rate among users.

Google has done a very good job on PC, which was once negligible on mobile. Because there is so little information that can be obtained by relying on mobile phones.

However, that all changed when Apple's iPhone came along.

Eric, the CEO of Google, is obviously not an ordinary person, he has a strategic vision beyond the ordinary, and when he saw the new mobile phone that Jobs demonstrated, this epoch-making mobile phone, he clearly realized one thing.

The era of the PC completely dominating the Internet is over. It may not be in the short term, but this trend is inevitable.

In the new Internet era, handheld terminals will become the new mode of existence, so that Apple, which launched the new iPhone, will become the sole rule-maker in this new market.

It seems that this does not have much impact on Google, just like at this time Jobs also used Google Maps when demonstrating the new mobile phone, but Eric is clearly aware of the huge crisis hidden here.

Apple's system is owned by Apple alone, so what kind of maps they use in the future depends entirely on their choice. And they have their own browser, they have their own iTunes, which is an extremely powerful e-commerce mall.

Just now, Steve Jobs was still showing off how many songs and videos his iTunes sold, so if Apple really controls the mobile phone terminal market, will iTunes sell other things?

Will these advertisers still be so reliant on Google then?

The answer to this is clearly no! Then this means that the economic line on which Google depends is threatened like never before.

Such a situation is undoubtedly extremely dangerous for Google.

On the other hand, if Google develops a handheld terminal that can compete with Apple, then they can completely grasp Google's share of search engines.

It's just that in the face of this problem, Eric didn't have time to think deeply at this time, but he knew very well that the Apple must be blocked, otherwise they will be mortally threatened.

Aware of this, Eric Schmidt is different from other people who have witnessed history with a smile on their faces. His steps as he left were extremely heavy.

Because he clearly realized that he had reached the critical moment of life and death, but now, he did not have the slightest idea to stop all this.

Yes, thanks to Chen Xueqian, Google in this life does not have Android, a system prototype born to confront Apple. So the situation at the moment is very unfavorable for Google, extremely unfavorable.

Just when Eric buried his head and walked out of the field, suddenly a young figure blocked in front of him, Erik, who almost bumped into the other party, hurriedly raised his head, he was already a little irritable, he immediately wanted to go crazy, but when he saw the other party's appearance clearly, the dirty words that came to his mouth were swallowed back by him.

Because the young man in front of him he knew, or he had often seen photos of this person in major media recently.

It's just that what he didn't expect was that the other party would appear here today, and what he didn't expect was that he would happen to stop in front of him.

After recognizing the identity of the other party, Eric naturally couldn't say anything disrespectful, it was simply brainless. The young man in front of him has shaken up almost the whole of America in the past few weeks.

And the other party also holds a lot of Google stocks, by the way, Apple shares.

For the young man in front of him, he didn't want to offend, but when he looked at the other party, he found that the other party looked at him with a hint of playfulness and meaning.

As an old fox in the shopping mall, Eric understood almost instantly that the other party's behavior just now was deliberate, and this meant that the other party had something to talk about with him.

In normal times, Eric would not mind having a meaningful conversation with such a young man who has repeatedly performed miracles, but at this time he is really not in the mood.

However, although he had no intention of having a conversation with Chen Xueqian, he did not intend to have a stalemate with the other party, after all, the identity of the other party could not be underestimated even if he did.

"Mr. Schmidt, it's a pleasure to meet you! I'm Chen Xueqian (English name)! Just when the thoughts in Eric's heart were full of thoughts, Chen Xueqian took the lead in greeting.

"Hello, I've been hearing about you all this time, but I didn't expect to meet here!" Eric barely cheered up and exchanged a pleasant word with Chen Xueqian, but it was obvious that he didn't want to talk more.

In this regard, Chen Xueqian still said with a smile: "Mr. Schmidt, you must be in a bad mood after reading the new products released by Jobs, right?" ”

Eric, who was about to find a reason to end the conversation, couldn't help but be stunned when he heard this. He didn't understand why Chen Xueqian suddenly said this, knowing that what he was worried about, outsiders and even most of Google's executives would not think of it, so he was a little unsure how Chen Xueqian concluded that he would be unhappy because of the release of the iPhone.

It's just that in the face of his puzzled gaze, Chen Xueqian smiled heartily again: "Erik, obviously, this is not a good place to talk, if you don't mind, why don't you go to have a cup of coffee with me?" ”

If it was before, Eric would definitely politely refuse Chen Xueqian's invitation, but now he hesitated for a moment and finally agreed. He wanted to find out how Chen Xueqian guessed that he would be upset because of Apple. And with the instinct of a brilliant businessman, he had a vague feeling that maybe this conversation would help him solve a huge problem. Although he himself does not believe in this possibility.

agreed to Chen Xueqian's invitation, Eric followed Chen Xueqian into his luxury RV, and Eric wanted to ask several times in the car, but Chen Xueqian cleverly diverted the topic.

In this way, Eric also showed his composure as a good businessman, and was no longer in a hurry to ask.

said that he invited Eric to have a cup of coffee, but in fact, the place where Chen Xueqian took him was not a café.

When Eric followed Chen Xueqian into a skyscraper in the San Francisco Bay Area and took the elevator to a spacious office, he clearly knew that this was Chen Xueqian's office, even though the company's logo was not angel investment, let alone Summit Entertainment.

Walking in this spacious and bright office, Chen Xueqian turned back to Eric and said, "How is it, it looks good here!" ”

To Chen Xueqian's question, Eric replied sincerely: "It's really good! ”

"So I bought it!" Chen Xueqian said casually.

"This office?" Eric couldn't help but ask.

"No, it's this building!"

Well, for Chen Xueqian's words, even Eric, who controls a century-level IT company, couldn't help but be speechless for a while.

After a long time, he reopened his mouth and asked, "Then Chen, you definitely didn't bring me here to talk to me about the house, right?" ”

"Of course not, you've already guessed what I'm going to talk to you about. That's right, I'm going to tell you, how about let's take out Apple together? ”

When Chen Xueqian said this, his tone was as calm as inviting the other party to have a fast food together. (To be continued.) )