Du Jiayi is also a blogger with more than one million people, and as soon as Weibo was posted, many people knew that a movie was about to be released. Yijia Weibo now has more than 20 million registered users and more than 5 million active users, making it the first emerging website after the Internet cold wave.

When many users saw this Weibo, some people also found the account "Movie Crazy Stone".

Open a Weibo account for a movie!

This seems to be the first time! Everyone thought it was quite fresh.

The account "Movie Crazy Stone" has a website certification plus a "V", and it is indeed the official account of the movie. There are a lot of screenshots of the movie and the introduction of the actors, especially the few jokes that have been released, which can really make people laugh.

"Whenever I look at the city from this perspective, I feel strongly that the city is the mother and we are living in her womb......"

Just looking at this passage, I thought it was the words of a "very good thinker" "artist", but the picture with it was a fat man. When it comes to "womb", the two-word "hooligan" of the two eldest ladies next to it vividly reflects a phenomenon unique to China, where "womb" is regarded as an obscene word, and talking about sex and reproduction in public will be regarded as hooliganism.

"You insult my personality, you insult my intelligence!"

In the bathhouse, Brother Dao said profoundly with tears in his eyes:

"The way of the world has changed, but there are no good people. Black skin, you're still right, morality! ”

In another picture, the secretary sneered:

"Lao Xie, I haven't paid my salary for eight months, so it's impressive!"

"If you want me to say, call everyone off as soon as possible, this is to do good deeds, die early and be born sooner."

Whether it's funny jokes or down-to-earth lines, this low-budget comedy seems to be quite different from many movies I've seen.

Few people watch the introduction of the actors, and the actors who starred in them are not very famous, some are dubbing, and some are the pillars of the Shancheng Local Theater. The real acting department is not an idol, and he only mixes a supporting role in a few movies.

After all, the world doesn't need it, there are not so many identical people, and Du Jiayi has no familiar actors. However, Du Jiayi believes that the movie Crazy Stone can definitely discover a lot of actors who are not good-looking but have super high acting skills.

The appeal of graphics and text is not big enough, then the trailer placed by the building advertising platform is intuitive enough.

Bao Shihong's inexhaustible expression and the metaphor of the faucet that can't be turned off are really laughing together, and there is also a clip of the black skin running wildly on the highway with a baguette and being chased and beaten by the bakery owner riding a car behind.

"It's funny." A female white-collar worker waiting for the elevator said to a colleague next to her.

"It's just a little vulgar." The male colleague said disdainfully.

Whether the reviews are good or bad, online marketing and advertising have made "Crazy Stone" known to many people in a short period of time. After all, the Internet has not yet become popular, and those who can access the Internet are basically young people, and this group is the largest part of movie consumption. Not to mention building advertising, a specific audience of white-collar workers and high-consumer consumers can also attract a lot of audiences for the movie.

Domestic film promotion is still at a very primitive level, that is, before the movie is released, find some newspapers and magazines to do propaganda and write film reviews. Crazy Stone doesn't follow the old routine at all, it is directly the Internet and building advertising. The Weibo account of the movie Crazy Stone publishes some stills and tidbits every day, giving a lot of different information to the users who follow the account. The form of the trailer is more novel, if the trailer of several minutes is placed in a TV commercial, then the advertising fee is sky-high, but it is different on the building advertising platform, it is much cheaper, and the audience is more reasonable.

Many movie insiders are also concerned about this kind of propaganda, and if the crazy stone can achieve good results, then everyone will follow suit. Especially for building advertisements, I only know that I can put ads, and I can even use them to put trailers!

After days of publicity, the premiere was finally ushered in.

Du Jiayi said that the premiere must be very big, and then rented the largest theater in the magic capital, and specially held a small cocktail party.

"I always think the dress is a bit off, you can help me take a look!" Ai Jinmeng said in a panic.

Du Jiayi stood calmly beside him, motionless.

"Didn't hear that!" Ai Jinmeng said angrily, "There are so many media, what if I am photographed!" ”

"There are so many celebrities coming, reporters will definitely not be able to shoot you!" Du Jiayi said lightly.

"What! You're saying I'm not as good-looking as them, are you? Ai Jinmeng seemed to have been touched by a pain point, and she suddenly became irritable.

Du Jiayi knew that he had said the wrong thing, so he slipped out as fast as he could before Ai Jinmeng could make a move.

Premieres are very popular in the United States, but there are very few in China, and Du Jiayi made such a big premiere that attracted enough attention. In addition, Liu Wenqi and Brother Chen Long both said that they were coming, and the rest of the big and small stars were also very popular. With celebrities and topics, the media is naturally indispensable.

There is still some time before the premiere, and there are already many reporters around the red carpet outside the door.

"Nervous!" Ning Hao clenched his fists.

Growing up so big, it is the first time that Ning Hao has seen so many reporters, and their focus is on the movies they made.

"What's there to be nervous about." Du Jiayi said, "Why weren't you nervous when you came to me at the charity reception? ”

Ning Hao recalled that charity party, he was a stunned young man at that time, and he asked his relationship to find talents to sneak into the cocktail party. With a rough script, I went around looking for someone to pull investment. Ning Hao really couldn't understand why Du Jiayi had to invest in his own movies at that time, was it really his luck?

"Thank you!" Ning Hao said sincerely.

The sudden sincere tone made Du Jiayi stunned.

"Thank me for what?" Du Jiayi said with a smile, "You wrote the script, and you are also busy reviewing and filming the film, I just invested money." ”

Du Jiayi said lightly, but it did not change the gratitude in Ning Hao's heart. Many times, what a person lacks is not hard work, but luck and recognition. Ning Hao has not been writing the script for a day or two, but he has not found anyone willing to invest. If it weren't for Du Jiayi's willingness to cast this script, Ning Hao didn't know how many years it would take to make his own big movie.

"Get ready to welcome the guests, the level of the master of ceremonies we invited is really too good!" Du Jiayi couldn't bear to complain.

The host sent by Tomato Satellite TV in the magic capital is obviously a novice, and he is nervous about facing so many stars for the first time. To make matters worse, the lights flashed incessantly, causing this rookie host to panic.