The three of them sat on one side, Liu Shuqing and Wang Haijun both looked at Zhang Bin, wanting to hear his opinion on the first test machine.

In fact, the development of Tianyi Technology to the present is because of the trust of the two of them in Zhang Bin and the confidence in the gradual prosperity of the mobile phone market, so Zhang Bin's opinions have a great impact on the development and regulation of the company by the two of them.

Zhang Bin took out his mobile phone, put it on the coffee table, and said: "If it is listed like this, I can say that 100,000 units will not be sold."

Liu Shuqing and Wang Haijun looked embarrassed, although this is the first test machine, it is impossible to go on the market like this, but do you want to say it so directly, there is no market for 100,000 units?

You know, last year, the sales of domestic mobile phones in the country were 11 million, and 1 in 100 could not be sold?

Zhang Bin continued: "Let's talk about the cost of the mobile phone first, how much is it? ”

Liu Shuqing said: "All the costs add up, if the sales can reach 300,000 units, the cost can be reduced to 2,800 yuan."

"Two thousand eight hundred, plus advertising and transportation costs in the middle, even if a mobile phone earns a little less, the price has to be three thousand five, such a price, it is decided that we can only go to the high-end market, of course, the cost will definitely be lower and lower in the future, but now, such a cost is destined to our mobile phone unit price needs to be positioned at three thousand five to four thousand."

Zhang Bin continued: "At such a price, there will not be too many buyers, so what do we need to use to attract these people, so that they are willing to pay a month's or even more salary in exchange for such a so-called smart phone?" ”

Zhang Bin is actually very worried, at this time in this domestic environment to market smart phones, the future is really unpredictable.

Maybe it will be better in the future, but the situation is very uncertain now.

Apple's first-generation mobile phone was launched, with six million units sold worldwide, which can be said to be a failure.

The biggest problem that many people raise is that it is very inconvenient to use the built-in buttons, which is not as good as the previous mobile phone.

However, Apple still continued to release the second generation, Apple 3G, which sold more than one million in just three days after its release, and the final sales suddenly reached 16 million.

Such achievements have made Apple see the future of smartphones, and they are more determined to take this path, which also shows that people have begun to accept computers in such pockets.

The emergence of any new thing has a gradual process of acceptance, and the same is true for smart machines.

At this time, in China, smart phones are still concepts, even in 2010, Apple mobile phones in the mainland are still only a very small number of people use, at that time, it is still the spring of button mobile phones.

Therefore, how to make people accept such a high-priced smart phone, we need to make breakthroughs from many aspects.

The first is to control the cost, the first mobile phone will be listed in March or even May next year at the earliest, and there is more than a year to go, Zhang Bin feels that the cost can be controlled at about 2,000.

Another is the attractiveness of the mobile phone itself, its appearance, its versatility and high-speed Internet access, high-definition video and high-pixel shooting capabilities, all of which can attract young people.

Finally, there is the advertising effect, if you want to reverse this inherent thinking in people's hearts, you must go through all-weather, 360-degree advertising bombardment without dead ends, so that everyone knows that the spring of smart phones has come, and you will be OUT without smart phones.

"Do you think there is really a market for smartphones?" Wang Haijun expressed his doubts, "Can we now develop intelligent machines and then develop second-generation aircraft, so that we can also occupy the market while ensuring our preemptive means."

Liu Shuqing nodded, obviously agreeing with Wang Haijun's meaning, it is possible that the two have discussed it in private.

"I admit that what you said makes sense, so that we can minimize losses, and even get some benefits from the market, indeed, starting this year, the sales of domestic mobile phones will definitely be higher, we can make money even by dumping low-end machines, but don't forget, our ultimate goal is to take the high-end route, if once people leave a bad street brand, no matter how hard we work in the future, the mobile phone can not be sold", Zhang Bin said.

"Then we can also go to the high-end market," Wang Haijun said.

Zhang Bin smiled, is the high-end mobile phone market you want to enter? Now that the sales of domestic mobile phones are increasing, what does it depend on? Isn't it just that the price is low? High-end machines have long been controlled by foreign brands.

Besides, Nokia's 37% market share is not a decoration, but he also accounts for a lot of the low-end machine market.

Zhang Bin said: "We have the energy to fight with several big foreign brands, it is better to find another way and concentrate on our smart phones, and before they have time to react, we are already one step ahead."

"Reducing costs is the first problem, and it will be much easier to find a way to control the cost within 2,000 at the beginning of next year," Zhang said.

Wang Haijun and Liu Shuqing nodded, and had to admit that what Zhang Bin said made sense, rather than spending time on other aspects, it was better to find ways to reduce costs.

"Have you seen Apple's first phone?" Zhang Bin asked.

Of course, Wang Haijun and Liu Shuqing have seen it, and those who are engaged in smart phones will definitely look at Apple's mobile phone.

"Then how can this screen look like this,It's too small,Horizontal and vertical screens can't be distinguished,In addition,I operated it,The built-in input method is too slow,The response is not sensitive enough,The music quality is not good enough,The pixels are good,The display screen is clear enough",Zhang Bin began to say it one by one。

In the end, Zhang Bin concluded: "The people we need to capture, in the age group of 22 to 35 years old, are all income and pursue fashion, and they are willing to spend money on what they like, but the key is how to catch their eyes? ”

Zhang Bin began to write down on the paper one by one, first of all, the appearance of the mobile phone, in the eyes of his previous life, the several models that sold well were nothing more than those styles.

Then there is the screen size, whether the operation is convenient, the texture of the music, the video playback function, the memory size, and the pixels of the lens.

"These are the points that young people are more concerned about, you can realize these parameters I gave one by one, and finally see how the model is made, of course, there must be some contradictions in the middle, you can make appropriate deletions, in short, the final goal is to present the best effect as much as possible", Zhang Bin said.

Of course, Providence Technology will have a market research department, which will investigate these data, and what places do young people value more when buying mobile phones.

The results of the investigation are no different from what Zhang Bin wrote, and even more detailed, but Zhang Bin even gave the final requirements, and in some places gave more detailed parameters.

"Why didn't you give it to me sooner?" Liu Shuqing said speechlessly.

"I'm too busy, and you don't necessarily need to give it to you so early," Zhang Bin said with a smile, "I have to look at the samples you designed, what if it's better than I imagined?" ”

"But what about the facts?" Liu Shuqing said.

"You know", Zhang Bin shrugged, indicating that I was helpless.