Chapter 302: Why are the three-grade drinks so expensive
"Mr. Xu, are you really not going to attend tomorrow's product launch?" On the phone, Wu Qixiong said in an extremely helpless tone. Pen fun and pavilion www.biquge.info
Xu Pin looked away from the molecular high-speed oscillator and replied with a smile: "I think if I can save my limited time and research a few more new products, it will be the most popular thing for you, right?" ”
"Yes, yes, yes! Mr. Xu, you are busy! We won't bother you! Wu Qixiong immediately said solemnly.
Hanging up the phone, Xu Pin grinned with satisfaction and threw himself into the research again.
Compared with the management company, Xu Pin prefers to study energy liquids. So far, these three energy liquids are like magic liquids in the hands of magicians, and when mixed and proportioned with each other, the effect produced is simply fascinating.
Taoist cloud: One life is two, two is three, and three is everything.
Xu Pin felt that his three energy liquids were like this.
Meditate at night, and have time to experiment during the day to verify your feelings; Xu Pin felt that his understanding of energy was flying fast, and he had new feelings almost every day.
Xu Pin has a deep understanding of decomposing and replenishing these two kinds of energy, and now Xu Pin focuses on energy exchange liquid. He had a strong premonition that the energy exchange fluid was the most rebellious ability of the energy system. If you understand this ability, you will also acquire unimaginable abilities.
decomposition, from having to nothing; Supplement, from scratch; What about exchanges? Is it just the exchange of energy properties?
Xu Pin continued to look at the exchange energy liquid in the molecular high-speed oscillator and fell into deep thought.
The research center was silent.
The sound insulation effect of each laboratory is very good, and the laboratory is all separated by bulletproof glass with a thickness of more than two centimeters, and it is difficult for a finger-thick laser to penetrate at once.
The research center has three floors, and the important laboratory is in the middle floor.
At present, there are four laboratories in use, one each of Xu Pin, Liu Yiyi, Xiao Hengshan, and Xiao Hengshan's friend Qi Jifeng. The other two brought by Xiao Hengshan became the assistants of Xiao and Qi respectively.
Qi Jifeng is a professional scientific researcher with high achievements in the field of chemical substances.
As for the main research projects, Xu Pin also made a division of labor for everyone.
Xiao Hengshan is in charge of the primary life replenishment solution.
Qi Jifeng is responsible for the primary and primary substance replenishment solutions.
Liu is still theoretically responsible for all energy liquids, but it is easy to be distracted by too much content, so Xu Pin temporarily asked her to focus on the first-level decomposition liquid.
The effect of the primary decomposition liquid on metals was originally studied by Qiu Changping. But no matter how professional Qiu Changping's people are, they can't compare to Liu Yi. Xu Pin attaches great importance to this piece, so he handed it over to Liu to focus on research.
Xu Pin himself devoted himself to the study of the third energy liquid.
Now Xu Pin has five companies, and the maintenance company is mainly managed by Wu Hanyu, so there is no need for Xu Pin to worry about it; The daily chemical company is a money-making machine, which is now managed by Mu Zhenghua, and will be handed over to Lan Jie in the future, and Xu Pin did not worry too much; Sanpin Beverage is also a money-making machine in the future, and the company is full of talents, so there is no need to bother;
The most important are the two companies of Sanpin Technology and Energy Renewal. Among them, the energy regeneration company is the foundation of Xu Pin, which is managed by Xu Fei on the surface, but in fact Xu Pin personally controls it.
Technology companies are the core companies of Sanpin Group in the future, and they will also be the most important window to the outside world. Therefore, Xu Pin has invested the most in technology companies and is personally involved in them.
Technology companies are currently short of personnel, but Xu Pin adheres to the principle of preferring shortage to excess, and is not ready to expand aggressively. Anyway, there's no rush to study this kind of thing.
While Xu Pin and a few people were quietly doing research in the underground scientific research center, Sanpin Beverage Company was so busy that people were turning over.
Tomorrow is Saturday, and the day of the official launch of the new product before it is launched.
Based on the popularity of Xu Pin at the Binhai Cocktail Party, I heard that Sanpin Drink was produced by Xu Pin's company, and people in the news media industry simply heard about it.
There were only 20 invitations officially issued by Sanpin Beverage Company, and there were more than 200 media personnel at the new product launch conference. A quarter of them are foreigners.
According to the philosophy of the upper management of the beverage company, the more media personnel come, the better. Everyone who comes is a guest, and they must be entertained. The reception of 20 portions in advance suddenly increased tenfold, and the layout of the venue for the press conference, the reception arrangement, the number of tastings, the catering after the meeting, etc., all increased tenfold, and all the personnel of the beverage company suddenly broke their legs.
Wu Qixiong and others also considered that Xu Pin's popularity was very easy to use, but they didn't expect it to be easy to use to this extent. Fortunately, Xu Fei, who participated in the reception, was more experienced, foresaw this kind of scene early on, and especially told Wu Qixiong to prepare with both hands, so that there was no rush on the scene.
The modern social network is highly developed, the product is so good, and Xu Pin's popularity is the foundation, so Wu Qixiong and others did not plan to throw a lot of money into media advertising, but only planned to open a product launch conference to launch the product.
Now looking at the scene of the product launch conference, Wu Qixiong and others are all relieved and feel that their sales strategy has been right.
Backstage of the press conference, Wu Qixiong handed the manuscript in his hand to Xu Fei: "Director Xu, do you want to see if these promotional slogans are appropriate?" ”
Although Xu Fei's position is the director of the department, which is one level lower than Wu Qixiong and Zheng Zhiping, Wu and Zheng dare not regard Xu Feizhen as a department director.
Xu Fei was not polite, she understood that her younger brother arranged such a position for herself because she wanted to work hard while studying. Therefore, in her usual work, she also deliberately put her posture very low, and often humbly asked the two executive CEOs for advice.
After receiving the manuscript, Xu Fei put himself in the perspective of an ordinary consumer and looked at it seriously.
"Sanpin drinks, not just drinks."
"Three products, one fragrance, two tastes, three life."
"Three super energy drinks, enjoy all mouths."
"Three-grade beverages, quality is preferred."
……
Xu Fei read them one by one, and frowned slightly: "These slogans really highlight the characteristics of our products!" However, looking at the price from the perspective of an ordinary consumer, does it feel like a shock? ”
After all, the unit price of the most expensive beverage on the market does not exceed 10 yuan, and the wholesale price of the three-product beverage is 20 yuan, and the unified retail price is 40 yuan. More than ten times more expensive than other drinks.
"However, as long as you taste it, you won't feel expensive!" Wu Qixiong said firmly.
Xu Fei shook his head: "Many people turn around and leave as soon as they see the price, so will there be a story behind it?" ”
Wu Qixiong wanted to say that even if he started to turn around and leave first, he would come back later. But on second thought, even if only five out of ten people turn around and leave, their publicity will still be half discounted!
"So, what does Director Xu mean?" Wu Qixiong's inquiring tone.
Xu Fei thought for a while and said with a smile: "How about we use psychological hints in the promotional slogan?" For example: three products, the most expensive drink; Or: three-grade drinks, which are reasonably expensive. Or: three drinks, the most expensive drunk to enjoy. ”
"These are decent slogans, if they are a little more individual, let's just say: Why are the three-product super drinks so expensive?"
"Huh!"
"Haha!"
As soon as Xu Fei finished speaking, everyone laughed. From the point of view of formal propaganda, this sentence is not a propaganda slogan at all, but everyone feels particularly down-to-earth. I believe the effect is also very good!
"That's it: why are Sanpin drinks so expensive?" Wu Qixiong laughed and said, "You have to use a very angry and sad tone!" The stronger the tone, the better! (To be continued.) )