Scott's expression darkened suddenly.

Half a billion dollars, a figure that far exceeds Scott's authority. I thought it would be a pleasant trip, but until now, it's obviously not. Scott didn't have any resistance to this country, and he was a little curious, but in his heart, he didn't pay much attention to it.

After all, on some one-sided propaganda, Scott will be more or less affected.

"You just don't want to cooperate?" Scott said with a gloomy face.

Directly offering sky-high copyright fees, this is tantamount to cutting off the intention of cooperation.

Du Jiayi and Zhu Ye looked at each other and smiled.

Zhu Ye directly threw a pure English material in front of Scott.

"Twentieth Century Television once bought the program rights of a sports reality show from Dutch TV for up to $300 million, but because it did not make appropriate changes and could not adapt to the national conditions of the United States, the program that was originally very popular in the Netherlands was transplanted to the United States but was received coldly."

"But we have made changes specifically for you, and the rules of the program are more in line with the psychology of you Americans!"

Scott immediately turned to the page of the rules of the material, which was indeed different from what he had seen before at headquarters, and many details were specially marked and modified.

Americans like to be adventurous and lively, and on the venue of the voice, they directly replaced it with a semi-open recording venue, although the investment in equipment had to be doubled, but when they thought of the hot scene, Scott's presumptuous factor hidden in his heart was ignited.

"A variety show that is suitable for the United States and can definitely succeed in the past, do you think it's worth the price?" Zhu Ye said with a smile.

Looks like they've been prepared.

Scott looked at the material and thought to himself.

The material lists in great detail the increase in the ratings of The Voice of China, as well as the approximate amount of revenue. Even if you convert it to US dollars, it's a very surprising number.

"The potential is huge!"

Scott is naturally very familiar with the profitability of variety shows, and the investment of The Voice of China is very large, but the return is also very large, which makes Scott feel hot in his heart.

Variety shows are actually a very weak part of twentieth century TV stations, compared with strong news channels and TV dramas, the meaning of variety shows is to seize the market and prevent other TV stations from snowballing.

Just like playing a game, if one of the paths is a disadvantage, then the other two are even advantages, and it is easy for the opponent to take advantage of the disadvantage to roll the snowball. If one road is really on the right line, then it will be obscene and trivial, as long as it can grow, then it can fight back against each other according to the development of other roads.

This is the way of thinking of Twentieth Century TV Station, not to let the shortcomings of variety shows affect the development of the entire TV station. Relying on variety shows purchased from outside, even if there is just a water voice, it can be regarded as able to compete with other TV stations.

However, if according to the plan given by Yijia Entertainment, The Voice will become the core variety show of Twentieth Century TV, not only to make up for the shortcomings, but also to have the strength to compete with the variety shows of other TV stations.

"At the end of the material, there is also our opinion on sports reality shows, turning simple reality shows into extreme sports shows, using the hormones of red fruit fruit to attract the audience's attention." Zhu Ye added.

The sports reality shows purchased from the Netherlands take the entertainment route and lack excitement, and in a small country like the Netherlands, the form of the program is gentle and in line with their aesthetics. But after such a popular program arrived in the United States, it couldn't attract the audience's attention at all.

Just kidding, in the territory of the United States, it is inherently full of adventurous spirit, loves adventure and danger, even if you can't go, watching others take risks will make people's blood boil.

Changing the sports reality show to a program format, using a more exciting and adventurous sports situation, adding more conflicts and hormones, will definitely make the adventurous American audience like it.

"A new show, plus a renovation plan for a show, 500 million US dollars, I don't think it's really much!" Du Jiayi sits firmly on the Diaoyu Tai.

The business environment in the United States is undoubtedly much better, especially in terms of business operations, and they are a little more sophisticated. To give a very simple example, all the movies made in other countries are movies, and the profits of movies also come from the box office, and the peripheral products are just a drop in the bucket.

The United States is much more successful in business operations, making a movie, and the peripheral income can account for more than half of the total revenue. In other words, even if there is no good result at the box office, the film company will still not lose money. A mature business model gives them more opportunities to reap the benefits.

Not to mention a talent show, such as good business, every link is a glittering knife.

Based on Scott's understanding of his company, Twentieth Century TV will definitely be able to earn more than the operation of The Voice of China when he gets this program.

$500 million is just a drop in the bucket for a TV station with the super backing of News Corp. If this show can drive the ratings of the entire TV station, especially the growth of market share, let alone 500 million US dollars, it doesn't matter if it is a little more.

The point is whether the top brass will approve the money.

Scott is also struggling in his heart, judging from the materials provided by Yijia Entertainment, The Voice of America and the improvement of sports reality shows are among the few good plans Scott has seen. The perfect material allowed Scott to see the sincerity of Yijia Entertainment.

Du Jiayi is not stupid, he is showing all the materials to Scott and them so selflessly.

Don't look at the Yankees' white skin, but the heart is black. Don't look at them now keep saying that they respect copyright, but because respecting copyright can bring them more benefits. If they have the opportunity to get what they want without paying, they will never be merciful.

Du Jiayi has registered patents for the situation of several variety shows that he remembers, and the related types and the same rules are all registered, and it is impossible for Twentieth Century TV to turn around.

"I think I'll have to ask the head office, it's beyond my authority." Scott said seriously.

"If you don't mind, these materials ......"

Du Jiayi nodded: "You can take the materials away, these things have already been registered, absolutely original!" ”

Du Jiayi's words are soft and hard. (To be continued.) )