readx;?“ Judging from the current business model of the group, e-commerce is the absolute theme, and the construction of the payment system has also entered the middle and late stages, especially after the Dragon payment platform entered the US market, the internationalization of the payment system can be said to be progressing very smoothly. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 "In addition, as a new growth point for the group, the cultural field must play a role as a surprise soldier to attract traffic to the e-commerce system and payment system." I am afraid that in the future, while preparing for the listing plan, the group's international development strategy will be upgraded to the highest strategy to be implemented. ”

"Oe said it very well." Ye Haolong also agrees with this statement, "The internationalization strategy will be the first-level strategy of Dream Group in the coming period." While continuing to operate in the U.S. and Australian markets, we will strive to develop the RB and European markets as soon as possible, at least without a market vacuum in major countries. As long as Shenlong enters all major countries, it will further add points to the overall image of Dream Group and create more favorable conditions for listing. ”

"Yes, then the next nationalization is still the e-commerce platform and the payment system at the same time, and now the Dragon payment platform has successfully entered the American market, and then it will be able to expand to Europe, Europe and RB markets." Chen Xianda said, "At the same time, DPCA also wants to expand into new markets, and the two subsidiaries are each other's horns, and I believe that they can enter new markets soon." ”

"It seems that the group's plan to conquer the world is about to start again." Ye Haolong said, "Compared with the European market, the RB market is relatively simple, and the difficulty of operation is not too great, so the first goal of the group is to target the RB market. This market will not be too difficult, this time we will focus on winning it in one fell swoop, and then we will study the strategy to enter the European market. ”

"Okay, then the Dragon payment platform will also follow up synchronously and strive to enter the RB market as soon as possible." Chen Xianda said.

"After we win the four major markets of the United States, Australia and RB Europe, the internationalization of Dream Group will be regarded as an important first step." Ye Haolong said, "At that time, I believe that the listing plan will enter the final sprint stage." Therefore, this overseas market expansion must be carried out simultaneously with the listing plan, and it is necessary to grasp the rhythm and strive to land on the York Exchange at the most favorable time. ”

The idea was agreed, and the next step was to draw up a detailed work plan.

The first part of the Dream Group is to open the market of this island country with DDI RB.

As the world's third largest economy, RB's e-commerce industry is not well developed, and there is almost no giant e-commerce platform. Therefore, after Global Mall entered the RB market, it almost encountered any resistance and soon won the dominant position in the RB market.

After the Global Mall topped the Japanese market, the Japanese Internet industry also recognized the crisis and began to have large-scale capital layout in the e-commerce field, setting up several comprehensive e-commerce platforms of all categories in an attempt to compete with the Global Mall.

However, due to their limited strength, these e-commerce platforms lagged behind the Global Mall in terms of capital, technology and marketing, so they lost in the competition without any suspense.

At present, in the entire Japanese e-commerce field, Global Mall occupies more than 85% of the share, in an absolute dominant position, and the rest of the local e-commerce platforms can only rotate within less than 15% of the share.

This provides a favorable opportunity for Dream Group to enter the Japanese market, where there are few strong competitors other than Global Mall. Moreover, China and Japan are big trading countries, and Chinese goods are very attractive to the Japanese market, which is even no less than the American market.

Therefore, Ye Haolong immediately started the development of the Japanese version of Shenlong.com, and the development of the Japanese version of Shenlong.com will use more of the basis of the domestic version, and at the same time learn from the experience of some of the Japanese branches of the global mall.

The development work is going very smoothly, and in order to facilitate the localization of the operation, Dream Group decided to cooperate with Jiutianwang, the largest e-commerce website in Japan, with Jiutianwang taking full responsibility for the operation. In this way, the Japanese version of Shenlong.com officially landed in the Japanese market after just three weeks of preparation.

At the same time, the development of the European version of Shenlong is also being carried out simultaneously, due to the large number of sub-versions of the European version of the design, for different countries in Europe, different types of homepages need to be launched, which brings a lot of difficulty to the development work.

So the launch of the European version, it will take about two to three months.

On the first day of the opening of the station, the total sales of the Japanese version of Shenlong reached 5 million yuan, becoming the fourth largest e-commerce platform in Japan in one fell swoop.

In the next few days, Shenlong.com successively exceeded 6 million, 8 million, and 10 million, and soon reached the order of 20 million, becoming the largest full-category e-commerce shopping platform in Japan except for Global Mall.

The start of the Japanese branch can be described as smooth as the Australian branch, almost no large-scale counterattack, directly destroying the market, providing a new channel for Chinese goods to go overseas.

Due to the strong attack of Shenlong.com, the parent company Dream Group has once again become the focus of attention in the domestic e-commerce industry.

Just when everyone is still running for the e-commerce war between Global Mall and Baibao Group, Dream Group, as the third largest in China, has quickly occupied the Japanese market and is ready to launch an impact on another huge market, the European market.

This also annoyed the bearded old man, who had just put all his energy into dealing with the Baibao Group, when the small Dream Group actually expanded its internationalization strategy behind the scenes, and entered the Japanese market without much effort.

Judging from the reflection of the current Japanese market, the user experience of Shenlong Network is even above the global mall, because it also belongs to the East Asian cultural circle, the design style of Shenlong Network is more in line with the usage habits of Japanese consumers, so in the Japanese market, the transaction volume of Shenlong Network began to rise, and the market share also rose from less than 2% at the beginning, and soon exceeded 10%, hovering around 15%.

This has also caused the share of Global Mall to shrink by at least 10 percentage points in the Japanese market and lose a lot of users.

Although the Japanese market is not the main market of the global mall, but it is the main fulcrum of the global mall in East Asia, the company's East Asia and Western Pacific headquarters are located in Japan, and if the Japanese market is not strong, it will directly affect the sales performance of the entire East Asian market.

(To be continued.) )