Chapter 261: The Game Between Chaebol Forces and E-commerce

Time flies quickly, and it has been half a month since the opening of the American version of Shenlong.com. During www.biquge.info this time, the e-commerce industry was calm, not even a little wave, the global mall did not take any action at all for Shenlong.com to enter the American market, and there was not even a response, and the bearded old man seemed to be completely asleep, which made Ye Haolong quite surprised.

It is precisely because of the lack of response from the Global Mall that the trading share of DPCA in the US market has gradually increased, from $8 million on the day of the opening of the station to $15 million half a month later, an increase of almost double.

Due to the good work of the operation team of Angel Shopping City, the American version of Shenlong Network is now showing a good trend of vigorous development, and various promotional activities of the website are in full swing.

At the same time, the number of registered users of Shenlong.com has also continued to grow, from 3 million on the first day of the site to 32 million, the growth rate is amazing, even Robert felt surprised.

You must know that the development of Angel Shopping City has only nearly 80 million registered users, and Robert has spent five years on this. In just half a month, Shenlong.com reached 40% of Angel Shopping City, which is unprecedented in the history of American e-commerce.

This fully shows that the main "Chinese commodity e-commerce trading platform" route of the website is completely correct, and now the domestic media often criticize the Chinese people for worshipping foreign countries, in fact, this kind of psychology also has in the American people, after all, foreign things are novel and interesting, in line with everyone's psychological characteristics of hunting, and at the same time, China's goods are of high quality and low price, and they are very competitive for the American working class, so in the United States, many people favor Chinese goods.

In the U.S. e-commerce market, the products of the global mall have always been known for their high-end quality, but the price is always high and not too close to the people. Although the global mall has also made a lot of adjustments in recent years, enriching the variety of low-end goods, but on the whole, the price is still on the upper side.

Although the American people are not bad for money, but because the price of online goods is relatively high, compared with large supermarkets, they do not have much price advantage, which also makes the frequency of online shopping in the United States much lower than in China, and the American people prefer to drive to the supermarket on the weekend to make a big purchase, and then go home happily with a large bag in hand, rather than clicking the mouse on the Internet.

Therefore, in the United States, the proportion of total e-commerce transactions in total retail sales has been small, only about 12%, while this share in China has exceeded 30%. In terms of shopping habits, Americans are more traditional and more inclined to go to large supermarkets and shopping malls for shopping activities.

The American version of Shenlong.com is different, the price advantage of the website goods is very obvious, many products are cheaper than the same supermarket by more than 30%, and some are even equivalent to discounts, such an amazing price advantage, anyone has to buy online, after all, no one wants to live with money.

Therefore, the arrival of Shenlong.com is even gradually changing the traditional shopping habits of the American people.

Originally, everyone still liked to drive a car on the weekend, go to the big supermarket to go on a shopping spree, and then drive back with a full load. Now it is different, many people have begun to choose to buy directly on Shenlong Online, which not only saves time and effort, but more importantly, saves money.

According to statistics, in the half month of Shenlong.com, the total sales of supermarkets in the United States fell by 2.6%, although the proportion is not large, but this trend is very terrible.

If DPCA is allowed to continue to develop and expand, once the shopping habits of Americans are completely changed, then the large supermarkets in the United States will suffer huge losses as a result.

Among these large supermarkets in the United States, more than eight are the world's top 500 companies, which account for half of the total retail sales in the United States, and they are all supported by the big chaebol forces, which, as the products of the advanced stage of capital development, will form interest groups with huge energy, and some of these huge chaebols can even manipulate the government and Congress, and use their pervasive means to manipulate and introduce policies that are favorable to them.

Therefore, once it comes to the chaebol forces, it is a simple commercial competition from time to time, but an all-round game.

Over the years, the reason why the global mall has positioned its price in the middle and high-end, and does not dare to easily extend to the low-end market, is not that they are unwilling to gnaw on the big fat of the low-end market, but that the big chaebol forces behind these large supermarkets do not allow the global mall to do so.

Although the bearded old man has a tough style and dares to say and do, he can't stand the obstruction of these big chaebol forces. If the global mall also wins all the low-end market, it means that all large supermarkets in the United States will face the fate of business shrinkage or even closure, which is absolutely unacceptable for those big chaebols.

Therefore, they not only encourage people to engage in so-called "healthy and pure" shopping methods through various scenes of declining e-commerce prospects, but also repeatedly threaten to conduct antitrust investigations against Universal Mall through the government.

This really kills the bearded, anti-monopoly is a big deal in the United States, once it becomes the target of the authorities' investigation, even if it does not die, it will be peeled off. Therefore, even if its global mall is an international large enterprise, it does not dare to slack off on this issue.

Under the repeated threats of the big chaebol forces, the bearded old man could only compromise and held a secret meeting with the major supermarkets in the United States to demarcate the so-called power boundaries and dare not invade their territory. This secret meeting can be said to be a dark scene in the history of international e-commerce development, although it has not been reported by any media, but it will still be recorded in the history of the development of e-commerce for all mankind.

In order to achieve business growth, the global mall only aims at the international market, which has an international e-commerce empire that has been around the world and invincible all over the world over the years.

It is no exaggeration to say that the international e-commerce strategy of the bearded old man was forced out by these undisciplined chaebols, if it were not for those big chaebols to delineate their sphere of influence with him, the internationalization strategy of the global mall may not have been put forward so early, and the most fierce threat to the bearded man is the North Atlantic Chamber of Commerce, known as the world's most mysterious super-giant chamber of commerce.

(To be continued.) )