The first episode of "Magical Girl Naye" will be broadcast at one o'clock in the morning on Tuesday, July 5th, and it belongs to the Japanese late-night animation. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Japanese TV stations have different time slots for different programs, and the morning slots are generally used to broadcast news, weather forecasts, short dramas and other TV programs, mainly for the elderly and young people who are about to go to school and work. Then there is the noon file, which usually shows some soap operas, parent-child dramas and other TV programs, mainly for home-based housewives and the elderly. Prime time generally refers to the period between 7 and 9 p.m., mainly showing some popular TV dramas, popular animations, popular children's programs, etc., during this time, most Japanese families gather together for dinner, so the audience is aimed at considering the needs of the whole family.

Finally, there is the least popular late-night file, most of the TV audience has gone to bed during this period, suitable for broadcasting some short dramas, radio programs, radio, animation and other programs, it should be mentioned that the Japanese late-night file was used to broadcast adult programs in the past, and in today's Japanese middle-aged and elderly people, the view of "late-night file = adult program" has been deeply rooted in the hearts of the people.

In addition, the program schedule on holidays will change. In fact, with the rapid development of the Internet, fewer and fewer young people use television sets to watch programs, and the myth that the ratings of programs reached 60 or 70 percent in the past has long since disappeared. Even if the most popular hot-blooded animation among young people is broadcast on a rest day, it is not easy to break through 10% of the ratings, and it is a popular animation if the general animation rating can exceed 5%, and the standard of popular animation ratings for late-night animation is reduced to about 3%.

Japan is a big country in animation, and many people don't know what the most popular animation in Japan is, such as phenomenal animation such as Yuu Kamiya's last world "Madoka Magical Girl"? "One Piece" is a national hot-blooded teenager animation? Idol animation with great social impact such as "lovelive"? It's not an orthodox answer.,The most popular and popular in Japan.,The animation with the most commercial value is precisely the sub-supply animation that is ignored by many dead houses.。

For example, the "Yokai Watch" animation, which is unpopular in China, has almost the same status in Japan as the previous "Doraemon", and the movie version of the animation won the overall box office in Japan in 2015 with a box office of 7.8 billion yen, and the popularity of the game is comparable to the national games "Dragon Quest" and "Pokemon". For example, the theatrical version of the anime "Madoka Madoka Kodoka's Rebellious Story" has a box office of about 2.2 billion yen in Japan, and the theatrical version of "LoveLive" is about 2.6 billion yen, which is less than one-third of the box office of "Yokai Watch".

In the last world where Yu Kamiya is located, the works of Miyazaki are very popular in Japan, and a series of Miyazaki animations have almost swept the top 10 of the Japanese film box office charts, and the Oscar-winning "Spirited Away" has firmly ranked first with a Japanese box office record of 30 billion.

However, in terms of commercial value alone, "Yokai Watch" is the highest sub-supply comprehensive animation industry, followed by the likes of "LoveLive", which is popular among young people, and finally the animated films of the Hayao Miyazaki series. Judging the commercial value of a work is not just based on the box office, the comprehensive economic effect of the creation of "LoveLive" is as high as more than one trillion yen (including games, realistic idol projects, animation, and many other aspects).

These are one of the important reasons why Japanese TV prime time is almost always broadcast sub-supply animation.

To get back to the point, how many ratings does the first episode of "Magical Girl Naye", which is a late-night animation, have?

The animation production company has just implemented leapfrog development, and in many places, it is too late to produce the promotional PV of the animation without being ready, resulting in the only information the audience can get about "Magical Girl Naye" is to know that this animation is about to be broadcast late at night on Tuesday, how is the painting style? Audience age targeting? Is it interesting? I don't know anything about my personal impression.,Not many people will wait until one o'clock in the morning for an anime that only knows the name.。

The broadcast time of July 5th is not very late in the release time of Japan's July drama, but before that, the three magical girl-themed animations of the season "Miracle Girl", "Magical Girl Meow Meow", and "Magical Girl Meow Meow" have all been officially broadcast.

"Magical Girl Meow Meow" is a sub-supply anime that has been serialized in Japan for more than a year, and it airs on time every Saturday morning at 9:30 a.m., with an average rating of 10%.

"Magical Girl Meow Meow" is the outer part of "Magical Girl Meow Meow", which is broadcast on time at half past nine every Friday night, and the ratings of the first episode with the support of the original popularity exceeded 6% and became one of the most popular animes.

"Miracle Girl" is the same original animation as "Magical Girl Naha", and a series of previous promotions and high-quality PV paintings have attracted a lot of popularity, and it is broadcast every Monday night at 10 o'clock, with an audience rating of more than 5.0%. In addition, "Miracle Girl" and "Magical Girl Naye" are the main juvenile positioning, and the main audience age is located between the ages of five and fifteen.

"Magical Girl Naye" aired a day later than "Miracle Girl", and the news of the broadcast was released very late, the production company is a new member of the industry, and there is no promotional PV so that this animation has not been paid much attention at all, and Yuu Kamiya has positioned the audience age of "Magical Girl Naye" between the ages of fourteen and twenty. Compared with the royal magical girl-themed animation, "Magical Girl Naye" is simply off the rails, fundamentally subverting the audience positioning of the magical girl theme.

There are four magical girl-themed animations in a quarter, and it is destined that there must be a dragon fight in the four works.

On the morning of July 6th, Yu Kamiya, who had returned to the company, used a specific website to check the ratings of the first episode of "Magical Girl Naye".

1.46% for late-night animations, which is far lower than the average standard of 1.8% for general late-night animations.

"The expected value, at the bottom of the ratings ranking among the four magical girl themes, well~ the importance of publicity that fully illustrates." Yu Kamiya thought calmly in his heart, with the excellent production and battle scenes of "Magical Girl Naye", he didn't need to worry about the lack of stamina.

"Three episodes, at most, only three episodes need to be rated to break through the average of three percent of popular animations in the late-night file."

"But..." Yu Kamiya's brows furrowed, and his mind always felt a lingering haze. The overall framework of "Magical Girl Naye" follows the original, is this a good thing or a bad thing? (To be continued.) )