Time passed day by day, and in a blink of an eye, the busy 2012 ended, ushering in a new 2013.

The winter chill is getting deeper and deeper, and on the eve of the Spring Festival, it is the coldest time of the year. There is no snow in Xianhu City this year, but the wet and cold in the south of the Yangtze River still makes people restless and uncomfortable, and they can't wait to wrap the quilt directly on their bodies.

Although the weather was very cold, everyone did not lie on their stomachs. Ye Haolong, Zhou Kexin and others are still trying their best to improve the operation of the company's virtualization system, completely unaware that in the Wanji Toy Factory, Ma Xiaoling is stirring up the wind and rain, and Ma Tianming is stunned.

Fortunately, the Spring Festival is approaching, and Ma Xiaoling doesn't have much energy to engage in intrigues, she goes to the big shopping malls whenever she has time, buys what she likes, and swipes the card happily.

Ma Tianming's big baby also returned to the normal state of idleness, and the determination he had just made couldn't even maintain the heat for three minutes, and he wandered around with a bulging beer belly.

The closed beta of "Silly Paradise" officially ended on the last day of 2012, and Lin Xiangdong was finally released from prison and escaped from Qi Meiting's clutches.

However, in the past few days, the princess has been running to Beiqiao Village every day, and the annoying figure is dangling in front of everyone all day long, on the one hand, she wants to ask Lin Xiangdong for advice, and on the other hand, she has to discuss with Fang Ruoman about the promotion of the cartoon promotion.

This made Ye Haolong a headache, every time this princess was sick, she always had to quarrel with him, and then she went to Tang Liya to complain a bunch of accusations. The two sisters Tao is simply a nostril puff, and Zhou Kexin also likes this little girl, so it won't be good to get together.

Only when Lin Xiangdong choked did the princess's illness subside. It's strange to say, now she listens to Lin Xiangdong's words the most besides her father.

In the Tianma advertising agency, a group of people are watching the cartoon promotional video that Yuletong Animation Company has just completed.

"Lao Xu has worked hard this time, and the promotional film has done a very good job, and if it goes on like this, Letong Company has the potential to make animation movies." Ye Haolong exclaimed while watching the animation.

The painting style of the whole animation is delicate, the colors are soft, and the details are very in place, showing the characteristics of the three cartoon characters vividly.

"That's it, we're going to make a lot of money this time, and if we don't shoot well, we don't have to mess up. Big bad, do you know how much this animation costs per minute? Qi Meiting stretched out ten fingers, and suddenly found that the number was not enough, so she retracted it and said loudly, "120,000!" ”

When everyone heard this, their eyes widened, and their mouths were wide open enough to fit a big goose egg.

A total of ten minutes of promotional video has invested 1.2 million, which is more than the annual income of Ye Haolong's online store, and for some ordinary online games, the net profit of the whole year of operation is only three or four million.

Thanks to her father's five-million funds, otherwise at such a rate of burning money, the entire company would have been destroyed by her.

"Stinky Tingting, I'm still a shareholder of Letone, you burned 1.2 million without my consent, what if you lose money." Tang Liya's old mistake was done again, only to see her stretch out her evil little claws and pinch Qi Meiting's face.

If it had been someone else, this princess would have jumped to her feet a long time ago, but she didn't dare to be presumptuous in front of Tang Liya, she rubbed her face and said: "Sister Tang Tang, Letong is currently in the initial stage, and it will be difficult to make a splash in such a way, and it will be difficult to fight a bloody way." And the loss of Letone can be made up for by guò Cool Games, and it can't be lost. It's cheaper for this big villain, and without investing a penny, I helped him promote it fiercely. ”

"How can I be shot while lying down, this is not scientific!" Ye Haolong glared, looking very innocent.

Fang Ruoman seemed very calm, some time ago, the investment promotion in various parts of the country had made her gain a lot of knowledge, more than one million did not seem to be a large number, she tilted her head and asked, "Tingting, has the time for the public beta been set?" This time node is very important and related to the implementation of the entire promotion plan. ”

"The original plan was for January 10, but it depends on the progress of the project team, and there are still some modification requirements, and it is estimated that it will be completed within a week." Qi Meiting said, "I plan to launch the open beta version in the middle of this month. ”

When it comes to the open beta phase, the scope of testing is even wider, unlike the closed beta phase, where only a few hundred accounts are there to entertain themselves. The open beta stage can attract many game masters, although Lin Xiangdong's level of game masters may be rare in Xianhu City, but there are more in the country.

"Silly Paradise" will be officially launched after the Spring Festival, and the public beta time is actually not long, the total time is within 25 to 30 days, and the task can be described as very urgent, so the promotion work must be implemented immediately.

If the promotion is done well enough, the number of simultaneous online players during the open beta period can reach thousands or even tens of thousands.

As long as the playability of the game is good, this group of open beta players can become free promoters of the game, especially the student party, which can attract many new players and ensure that the number of people in the official version reaches a new level.

"Okay, then let's start the release of the promo video now, and make a splash for the open beta." Fang Ruoman took out a thick stack of materials, "This is a full set of publicity plans formulated by me, which also requires everyone's participation to jointly do this important thing well." ”

Qi Meiting took the publicity plan and read it carefully, the entire publicity and promotion plan was very well-formulated, interlocking, and very logical.

"Sister Xiaofang, just follow your plan." Qi Meiting slapped the board.

The promotion of the "Silly Paradise" animation promotional film was in full swing, and Tianma Advertising Company, as the operator of this promotion work, mobilized a lot of elite soldiers and started the first wave of propaganda offensive.

On the morning of the next day, this promotional animation was first released by the well-known domestic game portal "Tianyou.com", and then reprinted by the game partitions of major portals.

I have to admit that the investment of 1.2 million yuan is worth it, because the whole promotional film is well-made, it soon set off a huge response on the Internet.

Those anime lovers who have been disappointed with domestic animation for many years discovered this short promotional video through major websites, forums and Weibo channels, and their enthusiasm was instantly ignited.

Different from the shoddy production of other domestic animations, the production of this promotional film is very majestic, but also delicate and soft, the painting style is comparable to film-level animation, it is indeed a rare masterpiece, so it quickly got a large number of reprints and comments, and some people even think that this is the new hope of domestic animation.

Although this promotional film has not yet brought effect to the 3D online game, it first made the production team behind it, Letong Animation Company, popular.