At present, Tiangong Manufacturing intends to take the "Radiance 1" pure e-commerce sales route, eliminating the huge offline sales channels, on the basis of the original Tiangong Experience Hall, opening Tiangong Industrial City, and taking "Radiance 1" as the main product of the current mall. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It can be said that after completing the switch from "Tiangong Experience Hall" to "Tiangong Industrial City", the website of Tiangong Manufacturing has also begun to move closer to B2C and has become a rising new e-commerce trading platform.

"Yes, the key to success or failure now can be said to be in Tiangong City." Zhou Kexin is still under considerable pressure for this transformation, and he has been unable to sleep for several days, "I don't have enough experience in the operation and management of e-commerce websites, Xiaolong, this piece is all up to you at present, you must keep an eye on it, and you must not make any trouble." ”

"No problem, don't worry, the operation of Tiangong Industrial City will be handed over to me for the time being." Ye Haolong is still very confident in the operation of the e-commerce platform.

In order to help Tiangong Manufacturing successfully sell the "Radiance 1" mobile phone, Ye Haolong specially mobilized a team of ten people from Shennong.com to help complete the construction of Tiangong Industrial City and guide the daily operation and management of the mall.

Tiangong manufacturing was not without a foundation, and the online Tiangong experience hall, as an important carrier of Tiangong manufacturing docking industry 4.0, has been favored by a large number of netizens. Therefore, on the basis of the original Tiangong Experience Hall, the simulated operation drill of Tiangong City is very smooth, and there is no major problem in operation.

In order to achieve a smooth sale, Tiangong Manufacturing has also set up an e-commerce platform operation team of 30 people as its own sales department, and introduced five sets of big lazy worm 2 generations from Shengtang Technology, as well as an enhanced version of the big lazy worm 3rd generation automatic distribution system to ensure the seamless connection between online mall orders and offline delivery.

Even Yaya Express has set up a temporary delivery point in the workshop of Tiangong Manufacturing to ensure that after the "Radiance 1" is released, all mobile phones can be delivered as soon as possible.

All the personnel and equipment are in place, just waiting for the release day to show their might.

In the office of the boss of Tiangong Manufacturing, Zhou Kexin has not been home for several days, eating and living here, and the whole office looks a little messy. On the large coffee table, there are four or five laptops, each processing various types of information.

Lin Xiangdong went down to the production workshop to supervise the production, and Ye Haolong was in the office, assisting Zhou Kexin in making various preparations before the release.

"Sister Xiao Zhou, there are still three days before the official sale, and the number of reservations on the Internet has exceeded 15,000, and the last three days are the peak period of publicity, Tianma Advertising Company has prepared a large number of promotional content, and strives to achieve a communication boom on the whole network, and I am afraid that the number of reservations will skyrocket." Ye Haolong looked at the background data of the website and analyzed.

Zhou Kexin nodded: "Since it is the first time to go on sale, we have no bottom in our hearts, so the current inventory in the warehouse is only 20,000 units, and now I have asked Xiaodong to hurry up production, and it is expected that there will be 25,000 units on the day of sale." ”

"If you have 25,000 units, it should be about the same." Ye Haolong said, "Tiangong Manufacturing made a smartphone for the first time, and the market acceptance is difficult to predict, I think it can sell 20,000 units, even if it is quite successful." For example, when the Xiaodou mobile phone, which currently has the largest market share in China, was first released that year, only 18,000 units were sold on the same day. ”

"Compared with them, that's something I can't even think of, the current domestic market, the number of mobile phones has been seven or eight billion, even if it accounts for 1%, it is a great salesman." Zhou Kexin said, "If Radiance 1 can occupy one thousandth, it is already a great achievement. ”

Compared with the current sales volume of tens of millions of well-known domestic brands such as Xiaodou and Huawei, the production volume of Tiangong Manufacturing is very small, not to mention the international brands Yali in the United States and South Korea's two-star.

At present, 20,000 units are in stock, and Zhou Kexin plans to sell them within a week, and then increase or reduce production according to market feedback.

It has to be said that the promotional strength of Tianma advertising agency is amazing, and in the next three days, the news about the imminent release of the first smartphone "Radiance 1" by Tiangong Manufacturing has spread all over the network.

Due to the excellent reputation of the previous industry 4.0 model, the current Tiangong manufacturing has become a certain influential company in the industry, so the news of the company's transformation into smart phones has attracted widespread attention in the industry.

Open the current mainstream news website, you can see that in the science and technology version, there is a lot of news about Tiangong manufacturing about to sell smart phones, it can be said that the market is full of expectations for what kind of mobile phones can be produced by Tiangong manufacturing, a new model of manufacturing enterprises, and some media even compare Tiangong manufacturing company to a dark horse emerging in this year's manufacturing industry.

Therefore, for the first smart phone made by Tiangong, the industry has also paid great attention, especially in the first two days of the mobile phone sale, Tiangong Manufacturing announced the corresponding configuration of the mobile phone to the largest mobile phone portal in China, the global mobile phone network, which instantly aroused a large number of praise.

At present, it seems that the configuration of "Radiance 1" belongs to the mid-to-high-end type, but the price is very close to the people, more than 30% cheaper than other mobile phones of the same type, such a price can definitely be described as amazing.

Zhou Kexin also knows that the price of mobile phones determines the market audience, and at present, the sales volume of mobile phones around 1,000 yuan in the market is the highest and the easiest to do, so she chose the 1,000 yuan level as the positioning of "Radiance 1".

Of course, such a price also makes Tiangong manufacturing in the "light 1" profit is very thin, even because of the pure network supply, excluding the channel cost of dealers, but the profit of each unit is still only about 30 yuan.

Time passed little by little, and these three days were definitely a long trip for Zhou Kexin. She didn't know what the road ahead was, whether it was a bright road or a muddy swamp. But in any case, the road to the high-end of Tiangong manufacturing can not be stopped, no matter how difficult it is, Zhou Kexin hopes to break through.

On May 1st, "Radiance 1" was officially released.

In the office hall of Tiangong Manufacturing, all the people were waiting for them, especially the more than 30 employees in the sales department, whose eyes were already as wide as owls. At this moment, a large number of fans have been waiting in front of the computer, looking forward to the shining debut of "Radiance 1", and the critical moment of Tiangong Manufacturing has finally arrived!

(To be continued.) )