. Today is the first day of the Spring Auction of Zhongzheng Auction, and it is also the first big day for Wu Tianyuan to auction his collection.

Wu Tianyuan came to the venue early, and saw Sun Lao and Sun Yuyao coming over from afar.

"Boy, your stone scoop pot is a star lot, and it will be auctioned on time at ten o'clock in the morning, do you have any expectations?"

Wu Tianyuan looked at Sun Lao and said with a smile: "With you here, at least seven figures?" ”

"Haha, no problem, invite me to drink and celebrate when the time comes."

The two of them sat in the VIP seat, and every time Sun Lao was used to sitting next to him, he could see the whole audience clearly, and he felt a sense of accomplishment.

"Old Song, this way."

"You two are hiding here? The morning is the highlight, there is no Xie this year, there are at least 30% more people, right? ”

Sun Lao was very proud, this year the number of participants reached a record high, and the number plate was issued to 600. That's a full 400 more than last year, which is a good sign.

"This year, we are fortunate to collect eight pieces of fine works from the official kilns of the third generation of the Qing Dynasty, six master calligraphy and paintings, and other categories have heavy weapons, and the quality is the best in the past."

"I think so, Lao Sun, do you see that over there?"

Lao Song pointed with his hand, nodded a few people, and said in a low voice: "Wanda Wang Jiansen's art team, there are a few people from Hong Kong, all of them are first-class sellers, and there are many peers from auction houses to find out." Even I was entrusted to hold up a sign on the spot. ”

Wu Tianyuan secretly wrote down that they will be resources in the future, and the real big bosses generally do not come to the scene in person. It's all commissioned by phone, or looking for a professional to come, do your homework in advance, and the price is right, and you can get it directly.

Looking at the lively appearance of hundreds of people in the audience, Wu Tianyuan's blood was boiling, this is the auction! Zhongzheng is only a third-rate auction house, so what will be the scene of those domestic giants of Jiade Baoli? Jiashide, Sufouby, what is the grand occasion?

"Thank you for coming to participate in the Zhongzheng Spring Auction today, the first is the Shengshi Huacai Special, we have prepared thirty-six pieces of fine products, waiting for your support and love, the first is the Qing Yongzheng blue and white glaze red three-fruit jade pot spring bottle!"

Li Yuntian, the chief auctioneer of Zhongzheng, is a closed disciple brought out by Sun Lao, Sun Yuyao's master brother, who has a true heritage, and he started the first spring auction.

A picture of a jade pot spring vase appeared on the big screen, and below is the quote, Li Yuntian has no nonsense, they are all senior experts, straight to the point.

"This object is 38 centimeters high, Zhou Zheng is handsome, the glaze is delicate and white, and the whole body is white porcelain, and the blue and white glaze is red and three-fruit pattern. The lower part of the neck is decorated with a banana leaf pattern, and the bottom end is a variant lotus pattern. It means that there are many sons and many longevity, and it is a red boutique in the blue and white glaze of the official kiln in the Yongzheng period. ”

"The old collection of the Kyoto Cultural Relics Company, recorded in the book of the Treasures of the Forbidden City, the second volume of blue and white glaze in red, the plate 193 pages!"

"The reserve price starts at 8 million, and the bid price is 500,000 yuan each time, please bid!"

Wu Tianyuan stood up and involuntarily took a few steps forward, he had seen a lot of auctions on TV, and it was the first time he really experienced it personally. The first is a heavy weapon, with a starting price of 8 million and at least 10 million.

"Blue and white glaze red has been very hot lately, this is from the collector?"

Sun Lao whispered to Lao Song: "A collector in Kyoto has given us a real estate developer here, and he has been under great financial pressure recently, and he wants to cash out. More than six million took over, this time at least more than a thousand, and doubled! ”

"Eight and a half million!"

"Nine million!"

"Nine million eight million! Mr. 3 is out of nine hundred and eight! ”

Within a minute of the start, several buyers frequently raised their hands, and Li Yuntian quickly reported the latest price, and in an instant, the jade pot spring bottle broke through the 10 million mark!

"Okay, thank you for the 10.5 million of Ms. No. 16 in the midfield, everyone encourage me!"

The audience erupted in warm applause, and generally more than 10 million people will applaud, even if they are not sold, they can see it, which is very enjoyable.

"One thousand and a half million, is there anything else?"

"One thousand and a half million, for the first time!"

"One thousand and a half million, the second time!"

"Okay, the gentleman in the backfield will give 11 million!"

Wu Tianyuan sat down with a smile and said, "It's too shameless, just add one hand?" ”

"Don't underestimate this hand, it's a master of psychological warfare!"

Sun Laoyan said: "The auction is very knowledgeable, and what I play is psychological warfare. The master can always see through the opponent's bottom line, and the price shouted presses the psychological threshold, making you in a dilemma. ”

Sure enough, there was silence for a while, and no one asked for a minute, and just when Li Yuntian shouted for the last time, the lady just now suddenly shouted: "Twelve million!" ”

"Good!"

Everyone once again applauded with encouragement, and the focus of the audience was on her.

"Fresh face, it should be entrusted by someone, and the quotation is made while calling." Sun Lao looked at it and said with a smile: "It is estimated that the thing is hers, and that person will not shout again." ”

Wu Tianyuan was a little unconvinced, and sure enough, no one shouted anymore, and the first jade pot spring bottle was sold for 12 million, ushering in a good start!

"This is psychological warfare, the person in the back row is Lao Zheng, a senior collector, who likes to add a hand at the end. If you can get it, even if you can't get it, it's a habit for many years. ”

Wu Tianyuan suddenly realized, this is experience, it seems that he is still very young, and he will learn in the future.

"Okay, thank you for your support, please hold up the number plate. Okay, let's get started with the second thing! ”

Wu Tianyuan looked at the heavy weapons that were basically traded at a higher price than the reserve price, and sighed when the boutique was still strong, and the ones that fell were all general goods.

"Generally, more than one million have a guaranteed reserve price, that is, the reserve price." Mr. Sun explained: "It is the auction house that decides with the customer, and most of them are 70% of the appraised price. ”

"But there are exceptions, some have to be set to ninety percent, this depends on people and things. If there is a guaranteed reserve price, we will charge 3% of the unsold auction fee and 1% of the insurance premium according to the regulations, which is the industry rule. ”

Lao Song interjected: "The buyers are all human spirits, they all come after doing their homework, and they are all counting in their hearts, now it is not like a few years ago, some people are crazy, some people shout, and finally pay the bill." They are very rational and assertive. ”

Wu Tianyuan watched the auction one by one, and the atmosphere at the venue became more and more lively, because the first one was the most high-end collection, often with millions of dollars. Therefore, it is the senior collectors who come and go to scramble, and the vast majority of people are watching the excitement.

"The reason why Zhongzheng concentrated all the heavy weapons in the first game is to get a good start and please a good fortune. The second is also to accommodate the time of some big collectors. ”

Mr. Sun said: "This month is the hardest hit area of the auction house's spring auction, and many senior connoisseurs run around every day by plane, whether it is to pick up leaks or help others, it is the busiest time." For them, heavy weapons are attractive, and others are generally not seen. ”

"The Spring Auction is a big sale, the most attractive and to increase the turnover, if there are too many lots, give up some of the currency. Concentrate on high-quality products, and make up a few small special sessions to serve low-end customers. ”

Listening to your words is better than reading a book for ten years.

Wu Tianyuan is really eye-opening this time, I don't know how many people's efforts are condensed in an auction? Half a year ago, it was necessary to collect lots, identify the authenticity, design the special sale, plan the publicity, communicate the price, decorate the venue, recruit buyers, and finally pay for the auction and deliver the goods.

It is said that it is easy for auction houses to make money, but that's nonsense! It is easy for small auction houses to deceive people in the name of auctions, and the real companies on the right track make hard-earned money.