Chapter 38 The Six Degrees of Segmentation and Network-wide Communication

Within a few days, Zhou Kexin transferred the Kexin Digital Shun of Taihe Digital City, and before changing hands, she added the last batch of goods to Ye Haolong's online store to ensure that the online store could operate until the end of the year.

The relevant procedures for setting up a factory have also been approved, and Zhou Kexin named the factory "Tiangong Manufacturing Co., Ltd.", which is a clever idea.

Soon, in Ma Tianming's Wanji Toy Factory Park, the signboards of "Tiangong Manufacturing" and "Shengtang Technology" were erected one after another.

In the middle of these two signboards, there is also a small online store full of sassy atmosphere and colorful colors, which looks harmonious from a distance, rich in joy, and makes people smile.

It seems that Ye Haolong is going to carry out his cute route to the end.

Since returning to his hometown, Ye Haolong has not worried about eating and drinking, and his father will often drive a motorcycle to bring him fresh fish, shrimp and vegetables, and the foodies of the two major companies have also been wiped out, and the food has been greatly improved.

On a crisp autumn morning, in the factory of Tiangong Manufacturing, the three major shareholders sat down and began to discuss the first batch of production plans of the factory.

Ye Haolong took out a report and said: "Sister Zhou, this is a specific analysis of the sales volume of the online store for more than two months, and there are several products that have sold particularly well, and we can consider making these styles first." ”

Zhou Kexin took the report and began to look at it seriously.

Ye Haolong continued: "Next, the American Yali Company is about to release the Yali 5 mobile phone, and domestic brands such as Xiaodou and Huawei will also release new products. Our factory has just begun, and I think the front line should not be too long, so we will make corresponding phone cases for the most popular models. ”

"Xiaolong's online stores are all first-hand jΓΉ, which can truly reflect the preferences of consumers, which is very helpful for the positioning of our first batch of products." Lin Xiangdong said, "In terms of mold cost, the first batch of output of each product must reach the scale of 2,000 to 3,000, I think we choose three, first make 9,000, and see how the market reflects." ”

"You two are right, the first production must be carefully selected to ensure a good start." Zhou Kexin said, "Xiaolong's analysis of the number is very valuable for reference, so we will take it step by step, first make only three models, and then respond immediately depending on the sales situation." Xiaodong, let's try a few samples first. ”

"Okay, you're ready to go, ready to sample." Lin Xiangdong said.

"As for the next specific work, Xiaodong, the production line will be handed over to you to take care of. Xiaolong, you are in charge of marketing. The operation and connection of the whole factory is entrusted to me. "Zhou Kexin divided the work for everyone.

As a major shareholder, Zhou Kexin has taken on the burden herself, but as a strong woman who is in a hurry, even if she is allowed to be idle, she will not be idle at all.

Soon, Lin Xiangdong made samples of three specific styles, and Zhou Kexin was very satisfied after trying it, and immediately finalized it and began to put it into the first batch of production.

The machine started and the production work was officially started!

The production of plastic mobile phone cases is much more convenient than Tang Liya's large machine, although the factory only recruits three workers, but the daily output can also exceed 2,000.

This means that the first batch of products can be produced in just one week.

Zhou Kexin is not worried about the sales of the first batch of products, even if Ye Haolong's online store can't eat, he can also find the same type of online store in Beiqiao Village for distribution, this Baibao village has many online stores, and some are marketable.

The problem she considers is that the things she produces are big road goods, and others can produce them, so she can't control the pricing power, and she is always in a state of being led by the nose by the market.

Therefore, Zhou Kexin pays special attention to the cartoon patent, and Ye Haolong's cute cartoon patent must immediately enter the stage of promotion and momentum, so as to lay the foundation for the creation of peripheral products in the future.

These cartoon images are patented, and other manufacturers cannot imitate them for the time being, so that their products become unique and have a certain advantage in sales.

Of course, it is impossible for consumers to accept these completely unfamiliar cartoon images, and there must be a process of building momentum to make these three cartoon images deeply rooted in the hearts of the people, and then they will be able to produce a series of products that are unique and quickly occupy the market.

In these years, no matter what you do, what you fight for is speed. In the world's martial arts, only fast is not broken, many times the first place can eat and drink spicy, but the second place can't even drink soup.

As long as the image of Meng Meng Da is successfully promoted and occupies the upstream cultural highland, Ye Haolong will have a first-mover advantage. When necessary, you can even buy Ma Tianming's remaining toy factory to produce cute plush toys.

Therefore, in Zhou Kexin's view, funding is not the most important issue at the moment, the important thing is to promote and build momentum.

Those who win the hearts of the people win the world, how to win the hearts of the people, we must invite the God of Wealth Fang Ruoman to appear!

Ye Haolong immediately dialed Fang Ruoman's phone: "Hello, Master! ”

"Haha, how about the apprentice, finally took root in the village." Fang Ruoman said.

"Yes, the energy is finally stored, and it's time to start unleashing great power." Ye Haolong said, "Master, how is your business lately? ”

"It's not bad, it's smooth. Now we have recruited two employees, signed two brands, and officially started operation. Fang Ruoman said, "Disciple, how are you going to unleash the great power?" ”

"That's it...... The promotion of the cartoon character has officially begun! Ye Haolong said, "Master, are you ready?" ”

"Dizzy, the teacher is still young, you hurry up and let the horse come over, and prepare a small test for the teacher!" Fang Ruoman was full of interest.

Ye Haolong immediately passed a lot of money and a series of comics designed by Zhang Qingqing to Fang Ruoman, these comics are independent silly little stories, with eight grids per issue. It can be spread to various social tools such as Weibo, WeChat, and Tieba.

After reading it, Fang Ruoman felt that these cartoons were very creative, fun and funny, and the painting work was also very good.

According to the theory of "six degrees of separation", on this earth, which is home to seven billion people, any two people can know each other as long as they know each other. In other words, we are only six floors away from the world.

The same is true for multi-point ripple propagation, as long as there are six strong points in the process of ripple emission, the whole network can be reached theoretically.

However, the spread on the Internet is different from the real world, and it must face the engulfing effect of the information wave.

Sometimes a strong point just appears and can be covered by another stronger point. In the process of the information wave, strong ripples are helpless, which is the biggest problem faced by network promotion.

In this regard, Fang Ruoman's research is not in-depth, and he can't come up with a complete set of coping strategies, so he can only explore it slowly.

Fang Ruoman looked at the logo under the comics, it was "Letone Animation Studio".

She seemed to have some impressions, thought about it carefully, and suddenly remembered that this is not a peer of the business incubation center!

Since they are in the same building, it will be more convenient to communicate in the future, and Fang Ruoman's own studio still has some art business, and he is seeking the cooperation of artists.