329 box office fiasco

February 14, 2008 was particularly lively, because on this day, two movies that had been working hard for some time before chose to be released on this day at the same time. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the American tradition, films with ambitions to hit the Oscars are generally not released during this time period. Because looking at the Oscar winners over the years, the earlier the film is released, the less likely it is to be nominated. It's even like the July movie never won an Oscar.

In contrast to July, films released in December have received the most Oscar nominations, while films released in November have won the most awards. So, in keeping with Hollywood's tradition, major companies will put some movies that are not well-made for release in February. And some blockbusters that are not ready to hit the awards, but focus on the box office, will be concentrated in July.

And Chen Xueqian will choose to release it in February this time, mainly because he wants to take advantage of the hot situation of "Despicable Me 2" to hit the box office. At the same time, he is not very sure whether this movie can hit the Hollywood awards. After all, this year he will encounter a super-popular word-of-mouth masterpiece like "Robot Story".

Even in the previous life, "Frozen" won the Oscar, the Golden Globe Award, and the Annie Award for Best Animated Feature Film. But considering the label that the film is made in China. and the strength of the opponent, Chen Xueqian chose the box office very rationally.

After all, there were no strong competitors in the market in February, and with the effect of the famous economic crisis, the more the economic downturn, the more developed the entertainment industry became. This is also confirmed by the explosive data of the total box office of North American films in 2007 and 2008.

And "Kung Fu Panda" saw such a grand publicity scale of "Frozen", and wanted to rub off on the popularity, and at the same time took the opportunity to hype up each other. In addition, DreamWorks has been repeatedly frustrated in the animated film awards in recent years, and it is quite frustrated. At this time, it is more open. And this time DreamWorks arranged it like this, which is not without malice.

In early February 2008, Spielberg, one of the CEOs of DreamWorks, publicly announced his resignation as the art advisor for the opening and closing ceremonies of the Beijing Olympic Games. During the period, the American director declared: "I should not spend my time and energy on the Olympic ceremonies, but should do my best to help end the ongoing crimes against humanity in Darfur・・・・・・ although the Sudanese government bears most of the responsibility for this, China's relationship with the Sudanese government makes it its responsibility and obligation to put pressure on it to change the status quo ・・・・・・"

As soon as this incident came out, there was a wave of opposition to the Beijing Olympics in the international community. It has greatly damaged China's national image. The release of Chen Xueqian's film is likely to change China's current embarrassing situation in the world, but in this case, DreamWorks suddenly jumped out to fight with Chen Xueqian's new film, and at the same time, a considerable number of film practitioners have also emerged in the United States to slander Chen Xueqian. If you want to say that there is no fanning behind all this, no one will believe it.

In view of this situation, the competition between Chen Xueqian and DreamWorks is actually far from being as simple as the box office battle between the two films. Behind this is the issue of China's image in the eyes of the world.

Although there is no Chinese element in Chen Xueqian's films, because he is the actual situation in China, he and China are a natural community of interests, unless he openly betrays the country.

And Spielberg is also a representative of the United States, no matter how much "Kung Fu Panda" looks like a Chinese movie, it can't hide this fact, on the contrary, because of Spielberg's political attitude, the more people watch this movie, the more they will believe his words. Because even if this movie looks like a Chinese movie, its essence is still a Hollywood movie. This is determined by the identities of both parties.

In view of the above reasons, Chen Xueqian and DreamWorks had to fight, and "Frozen" and "Kung Fu Panda" collided with the Earth in this way.

Because of the time difference between China and the United States, although it is said that it will be released simultaneously around the world, in fact, the Chinese release time is 13 hours earlier than that of the United States. As a result, these two films, which look like one Chinese and one Western, but represent diametrically opposite interests behind them, collided first in China.

It stands to reason that China is Chen Xueqian's home base, and Chen Xueqian's previous big moves, and the two movies are also very enjoyable, Chen Xueqian seems to have a better chance of winning.

Coupled with Spielberg's political stance, the Chinese people should also be more inclined to "Frozen".

However, in fact, Chen Xueqian is not very optimistic about this fight.

Because in many cases, if the political stance is not taken at the national level, and only depends on the spontaneous choice of the people, then China's cohesion is actually very bad.

Especially with the development of the Internet, more and more unfavorable rumors are spreading rapidly, which makes many Chinese people enjoy the various resources of the country while still saying all kinds of bad things about the government.

Even on some major issues of right and wrong, it is difficult for the Chinese people to reach a consensus on their attitudes. Just like the Taiwan issue, Chen Xueqian once saw someone on the Internet saying that reunification is fundamentally chauvinism of a big country, full of benevolence, righteousness and morality, but in fact it is all male thieves and female prostitutes.

And there are many people who like it.

Chen Xueqian doesn't know what these people think, but given this phenomenon, he doesn't think that because of his political correctness, he can change the perception of the Chinese people.

Even he doesn't feel that the government is biased against him. Because at this time, in fact, the whole world is staring at this contest, whether a country is democratic and open or not, just by looking at whether it is involved in this culture war, you can know a thing or two.

On Valentine's Day in 2008, "Frozen" and "Kung Fu Panda" were officially released in China, but Chen Xueqian, who was sitting in the Jinling studio, had a dignified face.

Not long ago, the marketing department just came to the news that the movie "Frozen" was squeezed by "Kung Fu Panda", and because of the 3D production of this film and Chen Xueqian's half-price promise, the film was quite dismal in terms of filming.

This just confirms Chen Xueqian's previous speculation, he knows very well that it is almost impossible to have any substantive effect by counting on the spontaneous boycott of the Chinese people, too many people say the same thing as they do, and too many people have never paid attention to this kind of thing at all.

When receiving this news, Chen Xueqian's mood was impossible to say that he was not disappointed, but he also knew that there were reasons why major movie theaters arranged films like this, one is that his appeal is still not as guaranteed as DreamWorks in the eyes of many people in China, and he does squeeze some of the profits of movie theaters, and the nature of businessmen is to pursue profits, so it is normal for them to fall to Spielberg's side.

In addition, at this time, there are still several films in the Chinese market such as "Yangtze River No. 7", "Slam Dunk", "If You Are Honest, Do Not Disturb", etc., which are being torn apart. Chen Xueqian's encounter with such a situation can be imagined.

It's just that Chen Xueqian didn't get angry about this matter, he knew very well that as the studio's first work, the entire studio was a little lacking in confidence at this time, and Chen Xueqian was the spiritual pillar of everyone, if he couldn't hold his breath at this time, then what was about to bring was the instability of the army's morale.

However, although Chen Xueqian is quite pitiful in terms of the number of films, the only thing to be thankful for is that none of the movies released in the same period have 3D movies, so he still has the absolute upper hand on the 3D screen.

It's just that at this time, the number of 3D movies in China is still a little small after all, but Chen Xueqian, who owns most IMAX theaters, is completely biased towards himself in scheduling films. This also gave him a chance to breathe.

Soon, the box office on the first day of the Chinese mainland market was released, and the national box office of "Kung Fu Panda" broke 10 million yuan on the first day, while "Frozen" only had a box office of less than 8 million according to the actual transaction price. This means that, in fact, Chen Xueqian promised that the ticket price will be half price, and the price of the two is actually the same.

From the perspective of the market, Chen Xueqian has lost a lot. In terms of actual revenue, Chen Xueqian is even more bleak.

For this result, many domestic filmmakers can't help but curl the corners of their mouths at the same time. Deep down, I'm quite complacent.

"I'll just say, how can Chen Xueqian be better than Spielberg, now it's really exposed, he blew it up before, but the result is still a failure!"

And there are far more people who think like this, but many. The image of Chinese people with inferiority complex is simply obvious.

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ps: In view of the fact that there are too many coins at 12 o'clock, I can only move the time to the morning, everyone understands. After that, there will be a chapter in the morning, a chapter at noon, and a chapter in the evening. Thank you! (To be continued.) )