Chapter 388: Propaganda Methods
The game review of "4gamer" belongs to the type of half-strategy and half-review, which is fundamentally different from those exaggerated praise full of beautiful words, allowing players to intuitively understand the game structure and fun of "Valhalla". Pen | fun | pavilion www. biquge。 info
Those players who are looking forward to the game "Valhalla", some of the players who "The Ship Girl Collection" love the house and the mentality of Wu, all the players who participated in the game test, their enthusiasm was ignited by this game review, this detailed game review is that they praise "Valhalla" to refute those who have the most solid shield of doubt, and more and more game test players are participating in this debate, and they drown out all the voices of doubt with their most authentic thoughts about the game.
They may not be able to do the same in-depth analysis of the game's structure as the review editors of 4gamer, but their most intuitive feeling over the course of the week is that Valhalla is a game that is very interesting and makes them feel bright, even in the middle of the night, all their drowsiness is lost by their enthusiasm for the game.
Only those who have actually touched Valhalla will understand the true charm of this game.
Of course, such an argument is impossible to draw a conclusion, as the test player said, "Only those who have actually played the game know what the fun is." Unfortunately, the total number of test players is only in the thousands, and the 4gamer game reviews are bullshit in the eyes of some deliberately rhythmic players, and the result of the debate is that the debate has entered a white-hot stage in just a few days.
The controversy over the rating of the game quickly swept through the entire District 11 gaming scene and produced intricate changes, and when some well-known bloggers such as online streamers or game illustrators got involved in the game's reviews, all the arrows of the debate were out of control.
Starting from the "4gamer" website forum, spreading to the official forum of "Mirror Blossom Water Moon", spreading to Twitter, the largest online social networking site in the 11th district, the famous anonymous forum 2ch, conservatives, radicals, skeptics, etc., there are faint signs of spreading from "Valhalla" to the entire game industry at the center of the conflict.
・・・・・・。
――"4gamer" rating web message board――
"Valhalla is dung! All card games are dung! Can't figure out why there is such a boring genre in the gaming industry. - Anonymous. ”
"Valhalla deserves a 97 rating, and that's all we want to say, and there's nothing we mean to compare to other games. - Yagyu Maru. ”
"After reading the reviews, I understand a little bit of the reason why "4gamer" gives a high score of 97, but it would be nice to be more cautious in the rating, which is also for the reputation of the game itself. - Lord Selt. ”
・・・・・・
――Twitter Hot Comment――
"97 points? It's amazing~ "Saul Origin 3" is only 95 points. - Sengoku samurai. ”
"The Legend of the Great Warrior, which took T Club eight years to produce, only has a score of 94! As a Japanese-style RPG game, it has obviously reached its peak.,The picture is exquisite.、The characters are very distinctive.、The plot is interesting and deep.,And then it was surpassed by the "Ship Girl Collection" 96 rating.,I don't understand what's so fun about this kind of house game.,It's just a thing to please the disgusting dead house.。 -- Kondo-san. ”
"It's good that the game is fun, why bother so much. - Maid lover. ”
"Can Legend of the Great Warrior represent a Japanese RPG? It took eight years to make it just a relatively good game, and I think it's overflowing with a score of 94, and the representative of Japanese RPG games is, of course, "Demon King Brave"! - Yujiro"
・・・・・・
――Major game media in 11 districts――
"The best card battle game in history is born! Get a 97 high score from 4gamer! ――《JGame》”
"After "Ship Girl Collection", another card game has won a new high rating of "4gamer", and the game planner is also Mr. Yu Kamiya, who is known as the father of Ship Girl. -- Game News"
"After "Brave Adventure Story", another game has appeared that is about to change the development of the Japanese game industry. ――《3JG》”
These exaggerated game media reports are not in support of "4gamer", but a bit of a downfall, and now the majority of players who are dissatisfied with "4gamer" and this rating, so it is inevitable that the conspicuous title will attract attention, once things go in a bad direction, "4gamer" is likely to end up with a big loss because of this turmoil, and the credibility of the rating system will be severely challenged.
If "Valhalla" really deserves a 97-point evaluation, then it will appear that they have a unique vision for the game media, and the "4gamer" score is originally recognized as the most credible in the game industry in Region 11, this incident has not deviated, and the actual impact on "4gamer" is not as great as imagined.
The intrigue of the gaming media can be seen, and each one is competing for player popularity.
・・・・・・
――2CH Game Plate――
"It's just a game.,What's so noisy.,Anyway, the game house is as disgusting as the animation house.。 - Anonymous/2018/12/11 (Kim Yo Day)"
"It's almost slaughtered on Twitter, and several well-known tweeters are arguing about it, and it's true that a 97-point evaluation is very inappropriate for a hastily made card game, and if it was a 96 score, there wouldn't be so much controversy. - Anonymous/2018/12/11 (Kim Yo Day)"
"The problem is that the rating is from 4gamer, so such a high score will definitely raise questions, stupid. - Anonymous/2018/12/11 (Kim Yo Day)"
Either way, the answer will be revealed in a month! I became interested in this game. - Anonymous/2018/12/11 (Kim Yo Day)"
・・・・・・
This is an unprecedented feast in the game industry in District 11, and many foreign game media have been shocked and have reported on the game waves in District 11. The Chinese game industry is no stranger to the game "Ship Girl Collection", and the "Ship Girl Collection" operated by [BiuBiuBiu] is one of the precedents for Chinese to represent Japanese games, and there have been similar examples before, but the result is the same as the early stage of the last world, and the results are unremarkable.
"The Ship Lady Collection" is probably the most successful Japanese game in China, there is no one, so the game "Valhalla" has attracted the attention of many players, and the current "Fate/zero" animation is very popular in China, and there are many viewers who are interested in this game with the same world view, and it has successfully laid the foundation for the popularity of "Valhalla" in China.
Europe and the United States are relatively bland,"Fate/zero" animation popularity is ahead of "Magical Girl Madoka" in all aspects,Breaking through another history of 11 district animation in Europe and the United States,But the [fake book] operation of the "Ship Girl Collection" is not as good as it should be,Most European and American players are not interested in Japanese elements,Instead, they are going to the excellent system of the game,"Ship Girl Collection" is not a big hit in Europe and the United States,Of course, it will not be too unpopular,It is known as a classic textbook in card collection and development games。 If "Valhalla" wants to enter the game industry in Europe and the United States, I am afraid it will take a lot of effort.
If Valhalla is just a slightly better card battle game, such an argument will inevitably do more harm than good, even with the so-called hype effect, a game that stinks on the side of District 11 and is not too far from dying. However, since veteran players like Mitsuaki Fukuyama are extremely good enough to score 97 points or even higher, the only effect of these arguments is to lay the foundation for the official release of Valhalla.
Earlier, only "Ship Niang Collection" and some otaku players knew the news that "Valhalla" was about to be released, so much of the players in the 11th district of the game industry basically knew that this game existed, as for the doubts about the game, it might as well extend to the game, and after the game is officially opened, find out, whether there is such a "god" as passed on by that part of the players, is it worth 97 points of evaluation.
・・・・・・
A game company, the office of Suwon Raija.
"Click~Click."
Suwon Lailaizi held the coffee in his left hand, operated the mouse with his right hand to browse the web page in front of him, his eyes appeared with a chuckle in his hand, and after putting down the coffee, he instructed Yuu Shenmu who was standing next to him: "You, tell the studio of [Publicity] to stop here, the pre-heat index of the game has reached the standard, and if it continues like this, it will affect our company's reputation if players perceive that something is wrong." ”
Shenmu Yu looked curiously at the laptop screen in front of Mizuhara Raiko and asked, "Yes, President Suwon, there are still more than twenty days before the official release of the game, is it okay not to continue to promote it?" ”
Suhara Lailaizi put down her erect hair, and the natural curly golden hair fell down to make her a little less capable and more intellectually elegant, and the charm of a mature woman made Shenmu Yu's little face blush, and she could clearly see the slender white neck from her angle.
Sitting in her office chair, Mizuhara Raiko shook her head and explained, "The goal of this promotion is to spread the popularity of the game, in short, to let players know about the existence of Valhalla and be curious. If these arguments continue, players will get tired of them sooner or later, and even if they enter the game because of this argument, they will probably have a disgust mentality, and the publicity effect may be counterproductive. Medication can cure diseases, but too much medicine may become a fierce poison, the same simple truth. ”
Shenmu Yu covered his lips and chuckled and commented, "President, it's really bad-hearted." ”
Suwon Lailaizi glanced at her: "Help me cut my hair, I said that you have been with me for several years, so you must at least know a little bit about the necessary game operation methods." ”
Yu Kamiya came behind Laiko Mizuhara, held her hair with her bare hands and skillfully coiled it, took the hairband and tied it and hummed: "I don't know~ I don't know, anyway, I've always been the president's assistant." ”
"For a lifetime?" Suwon Lailaizi Waner.
After thinking about it for a while, Kamiki You, who had her hair in good shape, replied with a smile: "Well, that's not bad. ”
Mizuhara Lai-jae was not satisfied with this answer, and looked back at her and said, "You, I said that you are a person, how about being a little more ambitious?" ”
Kamiki Yu tilted his head and looked at Mizuhara Laizi and asked in an affirmative tone, "Does President Mizuwon have ideals?" For example, become a famous game planner or the president of a large company. ”
"Isn't that a matter of course?" Suwon Lai-ja has such confidence in the future.
Kamiki Yu grinned, hugged her from behind and rubbed her affectionately: "Then I will become President Suwon's assistant, so that my ambitions will also become great along with President Suwon's ambitions, how about it?" ”
Suwon Lailaizi was stunned and teased: "I really can't help you, whatever you like." There is no denying that she will become the "great" person mentioned by Kamiki Yu in the future, this is her self-confidence.
Many of the controversies caused by "Valhalla" in District 11 during this period were initiated by propagandists hired by Mizuhara Laizi, not necessarily brainlessly praising the game, including letting normal people see at a glance that they used clumsy words to denigrate the game, rational evaluation of the game, etc. The brainless propaganda game is good that only low-level water armies will do, and it is easy to be seen through by bystanders, and the effect is also half the effort.
A good game planner doesn't waste an opportunity to make the game more recognizable. The Valhalla game is already in production, so it's time to get the word out during the beta phase to prepare for the game's official launch.
The studio that accepts this kind of "game promotion" is considered common sense in the game industry, and Mizuhara Laizi hired a high-level game promotion studio she used to know, and the publicity cost was about five million yen a week, and the promotion of "Valhalla" this time occupied the right time and place, and the actual publicity value created was thousands of times higher than the five million expenses, which was not inferior to the word-of-mouth effect accumulated by "The Ship Girl Collection" for more than half a year.
Yu Kamiya is slightly interested in the turmoil in the game industry in Region 11, and is happy to see the games that players design for him to marvel, and can't wait to see the changes in the perception of those players who question Valhalla in the future, and put it in the online novel is a slap in the face.
"Valhalla is a dung game, and even if all Japanese games were gone, I'd rather play Snake than touch it."
"Hey~ The game "Valhalla" is really fun, the standing painting is really easy to lick, ask how about kryptonite."
Every time he thinks of such a picture, Yu Kamiya smiles in his heart.
He is one of the few people who knows the propaganda methods of Suwon Laizi, lamenting that he really didn't choose the wrong person at the beginning, the existence of Suwon Laizi saved him a lot of effort, if there was no [Mirror Flower Water Moon] game company, he would definitely not have spent a lot of effort to make a game and operate, it is very likely to limit the number of players like the early days of "Ship Girl Collection", so that the game is in a half-dead state, and has become an urban legend in the game world of District 11.