On the second day of the National Day holiday, Chen Xueqian and Ding Lei flew to the capital together to prepare to meet Lin Bin. Pen, fun, pavilion www. biquge。 info

On the plane, Ding Lei and Chen Xueqian chatted a lot, from "World of Warcraft" to the recently popular "Legend". Among them, Ding Lei mentioned an incident that made Chen Xueqian silent for a while.

"World of Legends started to be free some time ago, and now our game is under pressure!" Ding Lei's tone was a little heavy when he said this.

In 2003, Ding Lei was still the richest man in China, but now, his richest man has been replaced by the grand Chen Tianqiao.

And both of them are in the Internet industry, it is impossible to say that Ding Lei has no idea at all, and Ding Lei usually pays much attention to this powerful opponent who came out of nowhere.

It's just that the other party's route is obviously different from him, although Ding Lei firmly believes that he is right, but seeing that "World of Legends" is leaving his company's games behind little by little, how can he relax in his heart.

It's just that Chen Xueqian can't give this answer, game free is a big trend in later generations, I have to say, such a way can undoubtedly attract a lot of players, so you can see that after every new game is launched, there will be a large group of players flocking to it.

But the problem is that while this marketing method attracts great popularity, it also indirectly cuts off the income of many companies.

Game development is not a small investment, and server maintenance is extremely expensive. There is no point card income, and all financial resources depend on the sale of props.

This is undoubtedly a great test for smaller companies. Many companies have to face the huge risk of losing their money.

As a result, there will be fewer and fewer games on the market, and everyone will run to develop relatively less expensive web games.

Later, with the full coverage of smartphones, the PC side was hit again, and at that time, there were only some competitive games left to survive, and the rest of the games were basically difficult to see.

It can be said that Chen Tianqiao opened a Pandora's box, and his move to gather popularity at this time directly buried the future of the entire game industry.

Of course, even if Chen Tianqiao doesn't do it, someone else will do it, and this is also a matter of time. This kind of marketing is actually no different from Google's public Android source code.

In fact, to a certain extent, in the Chinese game industry chain, Shanda plays a role played by Google in the world.

In fact, at the beginning, when Chen Xueqian proposed to take the Android system from Google, even Carl Icahn, known as the wolf of Wall Street, did not recommend Chen Xueqian to do so.

For the existence of Google, even Icahn has to admit that this is an extremely strange company. It's almost hard to make it break with this company.

Almost 90 percent of the company's earnings come from advertising, but that revenue is an astronomical $10 billion per quarter.

What's even more frightening is that only 10 percent of the company's people are working to maintain this 90 percent of the income.

So what are the other 190 percent doing? They are committed to all walks of life, all kinds of play tickets seem to be developed in nature. This also includes the development of the Android system in the previous life.

For Google, Android is not intrinsically designed to make money directly, otherwise it wouldn't be open source.

His existence is essentially to maintain his $10 billion in advertising revenue per quarter.

Why is that?

Because the birth of the Apple mobile phone for the first time has posed a huge threat to the existence of Google, which is like a freak. Because this is a completely closed existence.

It has its own operating system that is completely comparable to Microsoft. It has its own chips that can dominate Qualcomm and other hardware manufacturers. He has his own independent search engine and maps.

In a word, Apple's existence is an existence unlike any other, and its emergence has reversed the weak position of mobile phone manufacturers in front of operators in the past.

It also really broke Google's monopoly on a series of applications such as search engines around the world.

Yes, in fact, the emergence of Android is simply to counter the existence of Apple. It can be said that Google's original intention of making this system is to harm others and not to benefit itself.

There's no denying that Android does bring Google some revenue, but fundamentally, that's not Google's original goal.

The reason why the Android system in the previous life became such a look was like a doll, and you could dress him up as you liked.

Implant the factory app? Yes, hard ads? OK! So what's the feature?

I have what Apple has, and I have what Apple doesn't!

But you're not as smooth as Apple! Yes! It's not as good, but we'll always be just a little bit worse than Apple!

Yes, Android has been catching up with Apple since it was born, and he may have surpassed Apple on some levels, but in the essence of its use, everything about it comes from Apple.

Because it was born with the mission of killing apples. So he's free, he just needs you to pre-install Google's search engine, Google Maps, and the rest at your disposal.

So when mobile phone manufacturers all over the world are wailing for a system that can fight Apple's iOS, Google sent Android like a timely rain.

That's right, every company in this world has a natural predator. Google is like a-stirring stick in many areas.

But when it comes to search engines, Apple has become a spoiler in the same role.

Therefore, there will always be lawsuits in the Internet field.

The entanglement in this is too chaotic, even Chen Xueqian, a future guest, is difficult to explain for a while.

But Chen Xueqian knows very well that when Apple officially rises, the Android system in his hands will become a fat meat chased by everyone.

If Chen Xueqian wanted to swallow this piece of fat into his stomach alone, then the encirclement and interception he would face would never be able to bear it.

But now, after all, this future will be in his hands as the savior of all mobile phone manufacturers, operators, and Google's many interest alliances.

As long as he plays this card well, then he can be a fish in water in this melee.

If you want to become the second apple, or even the first apple, Chen Xueqian can't do it. He doesn't have the technical background that Apple has accumulated since the system war with Microsoft.

Then he can only take this path of collective wisdom. But if he wants to be like other mobile phone manufacturers in the chaos of the previous life, he is also unwilling.

He may not be able to become an apple, but only an apple is his lifelong enemy. Others, he disdains.

At this time, Chen Xueqian was waiting for an east wind, an east wind that would allow him to wander between the huge interest groups that had gathered around Google in his previous life.

Ironically, this shareholder wind comes from Apple, which Chen Xueqian defined as his lifelong enemy!

But before that, Chen Xueqian had to take the lead in researching a mobile phone, because in this way he could apply for a lot of patents before everyone else.

In this way, he will be spared from being slaughtered with his bare hands in future patent cases.

I have to admit that in this regard, China is still lagging too far behind at this time. For this reason, Chen Xueqian also had to do more things in advance.

He had to be the first to launch an ugly model before 2007, but it basically covered many of the patents of later generations, so that he could apply for the corresponding patents and seize the opportunity in the future patent war.

From the moment Chen Xueqian decided to enter the mobile phone market, it meant that Chen Xueqian had to be the enemy of countless giants around the world.

Among these giants are hardware manufacturers such as Apple, Microsoft, Samsung, and even Qualcomm.

All this is just because at this time the country is too far behind others!

Just as Chen Xueqian was pondering the many cumbersome matters in the future, their plane finally landed in the capital.

This is also the first time Chen Xueqian has come here in his life. (To be continued.) )