Chapter 156: Omni-channel promotion
Qin Ge was thinking about "Breaking the Sky". Pen, fun, pavilion www. biquge。 info
He felt that something was wrong with his thoughts.
Since you want to build a super IP, it's time to do something.
Qin Ge's most impressive writer is J-K Rowling.
A "Harry Potter" made her popular all over the world.
But J-K Rowling didn't go viral in the first book, but she was one of the most thoroughly popular writers.
Qin Ge has read the report on J-K Rowling and knows how difficult the road behind this woman's fame is.
The difficult way to go lies in promotion.
The reason why J-K Rowling can be so popular is because of the promotion model of "Harry Potter".
"Harry Potter" is an omni-channel promotion, the so-called omni-channel promotion, is before the opening of the book, there is a wave of publicity, after the book is released, the national distribution is listed, and at the same time, comics, film and television, and audio copyrights are adapted.
Under such waves of terrorist propaganda offensives, "Harry Potter" has reached such terrifying achievements and such heights.
If you just follow the passive publicity method after the release of "The Legend of Wukong", you can indeed get an IP, but there is still a long way to go if you want to become a super IP.
Fortunately, Qin Ge is now enlightened.
He has the idea of creating a super IP, and now, "Breaking the Sky" has just been released, which is very suitable for comprehensive promotion.
Just do what you say.
Qin Ge hurriedly said goodbye to Su Jin, and on the way, he contacted Wu Yun from Chang'an Publishing House and talked about publishing.
Wu Yun was very happy and asked him to go back and send the contents of the first volume.
"Does Chang'an Publishing House have a branch over there?" Don't bother the two masters, if he can, Qin Ge wants to sell the traditional Chinese copyright to them as well.
Wu Yun was stunned for a moment, then overjoyed, and said, "There is a branch." ”
"How long will it take for traditional Chinese to be published?"
Wu Yun said affirmatively: "It can be published at the same time." ”
Qin Ge said: "Then it's troublesome for you, the contract will be signed in two days on the weekend, as always, go to the website to sign it." ”
After finishing the simplified and traditional Chinese publishing, Qin Ge began to think about audio novels and game adaptations again.
If nothing else, there is certainly nothing wrong with the audio novel, and as for the game adaptation, it seems that there is no rush for a while.
The current online novel market has not yet reached a particularly mature point, unlike in the previous life, when those great gods just released a book title, and then a company came to buy the copyright. What's more, when the author wrote the book, he had already purchased the game adaptation rights for the next book.
With such a prosperous market, Qin Ge doesn't have the luxury of expecting it now.
Anyway, the current market is, if "Breaking the Sky" can't come up with enough dazzling results, there will definitely be no network companies coming to the door.
Then just wait.
The Internet and simplified and traditional Chinese have been fully released simultaneously, and game adaptations and film and television media adaptations can be slowed down.
IP is a thing, once it becomes popular, it will only become more and more valuable.
Qin Ge left, Su Jin picked up the flute that Qin Ge bought and put here for her from the coffee table, picked it up and looked at it, and put it down again.
She suddenly remembered that Qin Ge seemed to have said that she wanted to buy a piano after she had money.
Su Jin flipped out the address book on her mobile phone, flipped through it for a while, and then stopped.
Su Jin reflexively walked into the bedroom, changed into jeans and a T-shirt, put on a hat, set up a pair of toad glasses and a mask, and went out with her bag.
Su Jin drove to the mall, and there was a piano shop on the top floor, where she used to buy her musical instruments.
The quality of the instruments in this piano shop is good, because it is a regular customer, and the price must be discounted.
Su Jin has studied piano, but she doesn't know how good or bad the piano is. It's normal, it's like flying, you just need to buy a plane ticket, there's no need to know how the plane is constructed.
The owner of the piano shop is a man in his forties, very kind, and he smiles at everyone.
When the boss saw Su Jin's dress, he was slightly stunned, and asked inquiringly, "Su Jin?" ”
Su Jin was an old customer, and seeing that she couldn't hide it from her boss, she took off her mask and said with a slight smile: "I want to buy a piano." ”
The boss didn't yell for autographs like those star-chasing fans, after all, age is here. The boss was a little emotional, but he didn't expect Su Jin to become popular all of a sudden, and he also listened to those songs, but except for "Father", the other songs were not very good.
"At what price?"
Su Jin thought for a while and said, "About fifty thousand." ”
The boss said, "That's a good one." ”
The boss walked up to a pure white piano and said, "This piano is good, Kingspog's, if you want it, I'll give it to you at 50,000 yuan." ”
Su Jin didn't know how to choose, but she bought so many musical instruments here, and although she was not familiar with the boss, it was not the first time she had dealt with her.
"Well, this one."
The boss said, "You leave the address, then go to the counter to pay the money and issue a ticket, and I will send it to you in the afternoon." ”
Su Jin nodded and went to the counter to pay.
When I returned, the boss was talking to a woman.
The boss saw that Su Jin came back with the invoice, took the invoice, looked at it, took a piece of white paper and pen and handed it over.
Su Jin wrote down the address and phone number, and said, "I have to trouble tuning the piano in the afternoon." ”
"No problem, I'll go there myself in the afternoon."
When the young woman on the side heard the boss's words, she glanced at Su Jin with some surprise, and was stunned at this glance.
The woman stared at Su Jin, surprised and delighted: "Are you Su Jin?" ”
Su Jin smiled slightly: "Hello." ”
Ordinary people must have shaken hands with Su Jin first, but this woman took out a business card from her bag and handed it over.
"My name is Guan Linglong."
Su Jin glanced at the business card and was a little surprised, this woman turned out to be the agent of Myron Records.
Guan Linglong said: "I especially like your songs. ”
"Thank you." Su Jin wouldn't be polite, and she didn't know what to say.
Guan Linglong saw Su Jin's embarrassment and asked, "Do you have something to do in a while?" ”
Su Jin didn't know why Guan Linglong was asking this, but she still subconsciously shook her head.
Guan Linglong raised her eyebrows and asked, "Can I invite you to dinner?" ”
Su Jin wanted to refuse, but couldn't think of an excuse.
"I'm sorry, I was a little abrupt." Guan Linglong saw that Su Jin was embarrassed and looked sorry.
"It's okay, I'm just fine, I'll invite you to dinner." Su Jin is such an unguarded girl, although she has suffered several losses, but in the face of the person she knows for the first time, no matter who it is, she will always show the most kind and considerate side on the surface.
Guan Linglong didn't expect Su Jin to be so easy to talk to, and the two walked downstairs while chatting.
Su Jin didn't expect that she and Guan Linglong could talk so well, perhaps because the people and industries they were in contact with had a certain connection.
"You don't have an agent yet?" Guan Linglong looked at Su Jin in surprise, she really didn't expect that Su Jin didn't even have an agent.
Su Jin blushed a little, indeed, a hot singer like her at the moment has no agent, and no one will believe it when she says it. (To be continued.) )