Chapter 348: Super Creative Advertising
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On the second day after the release of the third episode of "Never Expected", the click-through rate has actually rushed to 17 million!
It's a number that makes the eyes straight.
This number also makes "Never Expected" easily dominate the homepage of Yicheng Video Network now.
There are a lot of people who came here and started watching the third episode of "Never Expected", and now they also have all kinds of praise.
"It's really as good as I've heard before, and 'Never Expected' is the most interesting little short film I've seen recently."
"No wonder everyone says it's a grassroots online drama, and it's true when you look at it now!"
I feel that this short film is really full of some of the spirit of modern ordinary people, laughing and scolding, pointing out the country, slowly willing to be ordinary, but there is such and such imagination in my heart...... Although the trivialities of life are not mentioned here, I always feel that I still see my life here, and it is no wonder that it is called the birthplace of grassroots. ”
…… Testimonials!
"Never Expected" did not disappoint those who wanted to see grassroots culture, and they all felt that the show was indeed very good.
Satisfying these people, old fans don't need to say much, anyway, they have always liked this show, and they still like the third episode.
Overnight, "Never Expected" became a hit again, and the third episode was also widely retweeted on a meager basis.
""Never Expected" created an Internet myth, and 20 million hits a day exploded the Internet!"
"Internet drama? "Never Expected" continues to refresh the click record. ”
"The road to the rampage of "Never Expected" has started big: nearly half a billion clicks on a single episode!"
…… These news appeared on many portals and began to refresh everyone's news column.
And the comments under the news are basically positive, many people are applauding the results of "Never Expected", and many die-hard fans are now absorbing some people and starting to chat or something......
After all this noisy news, someone also discovered something.
"I think the third episode of 'Never Expected' is not only interesting in content, but also as simple as bringing in a lot of fans...... I found out that there was an ad at the beginning of this episode of "Never Expected", and many people around me who watched the show went to download the game. Of course, that's not the point, the point is, this ad is particularly interesting! ”
Below such a comment, many people are replying to him.
"Yes! I also found out that although this ad has no video content, it has aroused my curiosity anyway, and I don't feel disgusted at all! After I watched it, I went to download the mobile game called "Bloody World".,I feel okay.,It's a conscience mobile game! ”
"You just downloaded? I've already got my hands on it! But I really want to praise "Never Expected", this is really a creative video show, even the advertising is so fun. ”……
Some people didn't go to the ad before, just skipped it, and after seeing such a comment, they hurriedly went back and read the content of the ad.
It's also quite interesting to look at it this way.
This advertisement was posted on the title before the official start of the third episode of "Never Expected".
is different from all the advertisements that have appeared so far, the ads of "Never Expected" are black screens, but there is a QR code that can be downloaded after scanning in the middle, as well as subtitles, and a small game logo, and the rest, only oral content.
The oral content of this episode is the mobile game "Bloody World".
There are two oral contents.
The above is: "Come and play "Bloody World" and rub your little machine like an arcade machine!" ”
Hearing this, many people burst out laughing.
The first thing that makes them laugh is because of the saying that small machines...... After all, something like JJ still represents something here......
The arcade machine also evoked some memories for everyone, so now this advertising slogan makes them feel funny, and most importantly, they feel very creative.
Moreover, this sentence is not broadcast in a normal tone, but in a tone with a bit of perverted and cute feeling in another time and space of "Never Expected". It makes this advertising slogan even more joyful, and I feel like laughing when I hear it.
Not only that, but here is the second oral advertising slogan of the same style:
"Friendly advice, everyone's game time should not exceed 24 hours!"
This is still a perverted and cute tone......
And there is still a stalk in this sentence, so many people can't help but laugh out loud when they hear it again......
After reading this, almost everyone's reaction is-
"Can advertisements still be played like this?"
"This fight is really creative, this is really "Never Expected"!"
"In such an advertising way, I guess this game is also quite interesting, so I'm going to download it and take a look!"
Many people are indeed attracted by this ad, and at the same time give their own reviews, which will stop more people from watching the ad and attract more people to download mobile games.
As a result, the download data of "Bloody World" is also rising, and the speed is not slow.
Time goes back to before the release of the third episode of "Never Expected".
Not only Li Kuo, Xiao Qifan, but also many people in the fireworks company are paying attention to it, in fact, Fei Limin and Zu Zhidong and others in the company are also paying attention to the third episode of "Never Expected......
After they set up a company and produced the mobile game "Bloody World", they also did some advertising, but the effect was not good.
And this time the advertisement of "Never Expected", Fei Limin was almost desperate!
In the past, the advertising fee was usually up to 100,000 at a time, but now it is directly smashed into 600,000!
This effect, but don't mess it up.
At this time, Fei Limin actually received a call from Tao Jidong again.
"Mr. Tao!"
Although he didn't want to answer, it was not good not to answer, so Fei Limin could only connect the phone.
"How well is the ad performing?" Fei Limin smiled maliciously: "Remember to tell me as soon as possible!" ”
Fei Limin knew that he was going to ridicule himself, and he was a little angry at the moment: "I know, I'll tell you!" The tone was a little hard, but Tao Jidong was not angry or cared, and hung up the phone.
And the third episode of "Never Expected" has begun to be released at this time.
Philemin and the others were all nervously watching the data, and then saw that this episode exceeded 10 million hits in one day! (To be continued.) )