Chapter 239: The Commercial Value of Animation
The animation itself is a big cake with a "phenomenal level" of popularity, and there is an endless stream of investors who come to seek cooperation without active publicity, but except for a small number of cooperation projects, they are basically rejected by the [Edge] animation production company. Pen & Fun & Pavilion www.biquge.info "Madoka Magical Girl" is Yuu Kamiya's original animation, no investment and no animation planner, all animation copyrights are firmly in his hands. Now that the cake has become bigger, Yu Kamiya certainly has the right to choose customers.
The animation production company has not stopped expanding its scale, and in addition to the key departments that produce animation, it is also constantly building a complete industry chain. To put it bluntly, if Yu Kamiya creates an animation, then it is necessary to have the ability to maximize the value of the animation, including the promotion before the animation is broadcast, related activities in the production of the animation, and various related copyright cooperation after the animation is played. The average animation production company can only have the income of BD sales now, but the industry's BD sales model has long been backward, and the original price of each BD is amazingly expensive, resulting in the real die-hard fans of this animation who will buy animation BD.
It needs to be mentioned here that the animation BD production process is not complicated, and the cost is no different from those pirated CDs of a few hundred yen, as for why it is so expensive to sell, I did not choose the route of small profits and quick sales because of the strict requirements of the [Animation Production Association], just as the [Voice Actors Association] meaningless voice actor classification, BD sales are related to the lifeline of the entire animation production, and the foundation of the entire Japanese animation industry will be finished together if there is a slight mistake, so no one dares to change this rule easily.
The main income of the animation production company is the sale of BD, and as for the animation copyright owner, all the owners are in the hands of the planning company, which is to put it bluntly, the relationship between the factory and the businessman, and the current industry planning company will pull sponsorship to provide funds to the animation production company, and is also responsible for the planning of the entire animation, which also includes requirements such as appointing animation supervision. Planning companies often act as a relationship hub in the industry, but this hub holds the lifeblood of the entire industry, animation production companies are too poor to pay salaries, and planning companies are rich everywhere.
Yu Kamiya's original "Madoka Magical Girl" saved the planning company from such an industry relationship hub, and after the production of "Madoka Magical Girl", in addition to the cooperation fees that need to be paid, the benefits he can get are still the lion's share. The most lacking thing in the environment in which the animation production company is located is a complete industry product line, which cannot maximize the potential value of "Madoka Magical Girl".
Squeezing the commercial value of the work is not a bad thing, commercialization means popularization, which will bring popularity to the whole animation, and then it can even be built into a well-known IP level in the industry, for example, "RWBY" is already a well-known animation IP in Europe and the United States under the operation of the "fake book" company, [Yuanzhikong] The first Japanese animation "Magical Girl Naye" produced by Yu Kamiya when the development of the animation production company was not yet mature, in addition to adapting comics, selling figures, Scattered commercial cooperation greatly wastes the potential value of the work.
The iron of the industry is the survival of the fittest, and it is also a continuous development, and an excellent animation does not rely on the quality of animation to become popular. There are countless good works buried in history, and the failure of the business strategy is one of the main reasons, in addition, the operation is also related to the subsequent popularity of a work, for example, "RWBY" has been popular in Japan for a while, but the lack of necessary operation popularity will continue to decline, commonly known as outdated works.
After the production of "Magical Girl Madoka" was completed, Kamiya Yu found a free time to write a plan and handed it to the game operation company where Nanako Mizuhara worked.,It's basically the game linkage of "Magical Girl Madoka" and "Ship Girl Collection".,Add new gameplay to it.,"Magical Girl Madoka" mental model vertical painting will also increase the player's motivation to play the game.,Kamiya Yu is particularly bad to add [Yuanshen] mental model vertical drawing in,This vertical painting also has independent voice and dynamic special effects.。 It's time for gamers to tell the difference between Europeans and Africans.
As for getting the [Yuanshen] mental model standing drawing, it is either a month of liver day and night in the game of "Ship Girl Collection", or it is obtained by the Krypton Gold Lottery with a very low probability, or it is a Krypton Gold Guarantee of 1 million yen.
In addition, the [Mirror Flower Water Moon] game operation company to which Nanako Mizuhara belongs was also included in the establishment of the [Rim no Kong] animation production company took advantage of the sufficient funds, Kamiya Yu obtained 51% of the shares of the entire game operation company, and the game copyright of "Ship Girl Collection" has always been in the hands of Kamiya Yu, and when he promised Mizuhara Nanako, he took the opportunity to sign a legal squeeze contract, and most of the income from "Ship Girl Collection" fell into Kamiya Yu's pocket, under such conditions, [Edge of the Void] The animation production company is about to swallow up this game operation company, which is a matter of seconds.
The funds for the acquisition of Nanako Mizuhara's game operating company are part of the copyright income obtained from "The Collection of Ship Girls".
Of course, Yu Kamiya also left Nanako Mizuhara a chance of life, just like Lin Ye, who created the barrage video website [biubiubiu], Yu Kamiya left her 20% of the shares. This is equivalent to Yu Kamiya smashing Nanako Mizuhara's empty big plate, and giving her a small plate full of cakes, Nanako Mizuhara's personal income has increased more than 100 times.
After Yu Kamiya acquired the [Mirror Flower Water Moon] game operation company, there was a meaning that he would make a game with the theme of "Madoka Magical Girl", but the [Mirror Flower Water Moon] game operation company did not have the ability to independently develop games and gave up, and Yu Kamiya didn't want to use a crooked melon cracked jujube level game to fill the number, which would only reduce the IP value of "Madoka Magical Girl".
The linkage between the game and the animation is one of the ways to make up for the failure of the idea of making a game for "Madoka Magical Girl".
"In the game industry, the easiest and fastest way is to buy a large game production company, but it is impossible to do it without hundreds of millions or billions of dollars, and there are a lot of things to deal with after the purchase."
"There is basically no need to think about 3A-level productions, and we will continue to develop in small games or games like "Ship Girl Collection" first."
"Speaking of which, the current income of "Ship Girl Collection" has left those 3A big productions far away, and if you want to find out in this area, you can invest a sum of money in Miss Suwon's side first, in short, establish the game development department first."
Considering the game aspect, Kamiya shook his head with a smile, and it was not uncommon for him to have experience in the previous world, and it was not uncommon for some large game production companies to spend several years to produce triple-A masterpieces that might not be as profitable as mobile games made by a small workshop. Yu Kamiya's interest is not limited to animation, if he has the conditions, he also wants to make games, and there are many examples of adapting animation into games.
The genre of the game varies, but RWBY, Magical Girl Naha, and Madoka Magical Girl all have a variety of games. (To be continued.) )