The first issue of "Running Brothers" has become better and better in this process, from the number of clicks to word of mouth, it is still growing, and the growth rate is still increasing. Pen "Fun" Pavilion www.biquge.info

Up to now, many people are not convinced by Li Kuo, including people in the industry.

On the one hand, they are a little jealous, but on the other hand, they feel that a new era may be coming, after all, this is the case with the current online variety shows, which is a new type and a new profit model.

If future variety shows follow the example of "Run, Brother", it will be able to bring many positive effects, especially in this way, it will be able to get rid of the constraints of traditional TV stations, and there will be a lot of benefits for scale and other things.

Even if traditional TV stations continue to be marketized, they still have their own stubborn side in some things that must be politically correct, so if programs like "Run, Brother" can really become popular on the Internet, it is a new attempt and a new way out for anyone, and many people may adopt the current way if they can't get into the eyes of traditional TV stations.

In fact, this method is quite good, it can accommodate all rivers, and it may also give birth to many new things.

And with "Run, Brother" in front of Zhuyu, many online variety shows will have a bright future, and it is easy for them to persuade investors through a story like this.

It's as simple as that......

Soon, "Run, Brother" also began advertising investment, this advertising investment is still held by Strange Video Network, this advertising investment was launched when the number of hits of "Run Brother" exceeded 20 million, after all, the future of the program at this time is quite clear, and it is almost time for advertising investment.

Advertising investment is too important for this show, because if you just rely on those traffic shares, you won't make any money at all, and you don't know how much money you will lose when the time comes...... Only by using advertising can it be possible for the show to recoup its costs and even make a lot of money.

All this is already obvious.

Moreover, now for Li Kuo and them, there is still a matter of time for advertising investment, because they are in a state of being completely unable to drag it out now, if they don't record the second issue of "Run, Brother" as soon as possible, it will be too late at all, and it will be too late to release the second issue two weeks after the first issue.

Advertising is more important.

Li Kuo and the others calculated before that the first phase recovered the cost of 1.8 million yuan through traffic sharing and Qiwei Video Network's own advertising sharing and traffic sharing......

I have to say that this figure of 1.8 million is already very high, which is unimaginable for other videos, but this is naturally far from enough.

The income of 1.8 million yuan is unimaginable for many online programs, but Li Kuo and they need more.

Moreover, the first issue has only been able to earn less than two million so far, which also increases the pressure on the subsequent episodes, because if the next few episodes can't make more money, the cost pressure to recover the entire variety show will be even greater.

The advertising investment conference was officially held in Yanjing, and this advertising investment conference in Yanjing, as always, still came with a lot of people.

Li Kuo is also a little nervous, although it is not the first time he has experienced such a thing, but this time it is different, this time it is a brand new variety show, he is facing a new kind of test, and he himself has invested money in it, if this advertising investment conference fails, it will definitely face all kinds of problems.

So Li Kuo's nervousness is inevitable.

The investment conference officially began, and the advertisers on the scene were still quite active, and they were very active in various auctions, and everyone's bids were constantly refreshing the price of the previous person, so soon, the purpose of the investment conference was basically officially achieved.

Today is a relatively private advertising investment conference, only the people from the strange video network came to the scene, as well as the insiders of the fireworks company, and did not let the reporter come, because it was possible to brag or hide the strength of the advertising amount later, but if the reporter came, then this purpose could not be achieved.

Under such considerations, how much money can be earned by this advertising investment conference, and what everyone's bid is, are all matters that need to be kept secret.

Time is going on. The advertising investment conference has ended, and only Li Kuo and them are left on the scene, and there is silence after the noise.

At this time, Li Kuo had already walked out of the state just now, he looked at the pile of data sheets in front of him, and his brows gradually wrinkled.

After all, now "Run, Brother" has shown its ability to attract fans, and the explosive nature of this variety show has been shown, so that advertisers can naturally easily see the advertising value from it, and the price given has also gone up.

However, even if this is the case, now that he counts, the cold sweat on Li Kuo's forehead is about to fall!

Because judging from the amount of advertising sold now, the final advertising transaction, after deducting taxes and other expenses, can reach them less than 50 million! In other words, if the current level of filming continues, "Run, Brother" is likely to lose money!

What's going on?

Li Kuo was depressed in his heart, and at the same time he was constantly thinking about the reason for this situation, but he didn't gain much after thinking about it for a long time.

"Don't think too much, we have other opportunities, and according to the current situation of this show, there is no problem with our valuation increasing by hundreds of millions, and the value of this show will naturally double." At this time, Xiao Qifan also knew the whole thing, and he also felt that this was Li Kuo's first time missing, and it should also be the first time he lost money, so it was understandable that he was depressed.

This show is a bit of a popular show now......

Li Kuo pondered for a moment, and then said, "Well, I know, but I just want to find out why...... It seems that I'm still a little too aggressive! ”

This incident made Li Kuo really alert himself, everything was not so smooth...... (To be continued.) )