Chapter 386: Ratings Avalanche!

After updating the gossip post, the big V of the Haijiao Forum Gossip Alliance reopened a new post [On the Rationality of Reality Shows], the article said: "Reality shows, the show should be real people, if you invite actors to perform, we will go to the movie, what else do you want to watch?" "Exchanging Lives" don't treat us the audience as fools, the information of these young actors is full of loopholes and flaws, how can the audience be convinced? Even if you can fix it afterwards and justify it, we can still spray you as a foul of smelly excrement, because your director's actions are too bad, too extreme, too despicable! โ€

There are too many forum netizens replying below, without exception, all of them support the forum big V and oppose the director team's approach. Pen, fun, and www.biquge.info

"In order to increase the ratings, the director took the initiative to intensify the contradiction and deliberately create conflicts, which is disrespectful to children, this is a trampling on human nature, and the producer's approach is quite disgusting!"

"We want to see real change! You can obviously make the picture more refined and the atmosphere a little milder, but you have chosen to be simple and rude, using violence to attract people's attention, and using indulgence to spread tyranny, which is contrary to the core values of society! โ€

"In the 50-minute program, which also has 10 minutes of commercials, I only saw a group of undisciplined scum wreaking havoc, and I didn't see anything moving at all, and the psychology was very blocked!"

"This show is too ugly, watching these ignorant children splash to their heart's content, I might as well watch Hong Kong Hey Dao movies."

"Disgusting!"

After netizens scolded "Exchanging Lives", they didn't forget to move Yang An out for comparison, and they really responded to that sentence, if they don't compare, they will never know the gap between themselves and others.

"After watching Yang An's "Metamorphosis", and then watching this shoddy show, I really feel that the quality of producers and producers is completely different, the level of directors and directors is tens of millions of miles apart, and you can see good films and bad movies at a glance!"

"That's right! The show is a person, Yang An is positive, so "Metamorphosis" looks full of positive energy, this bullshit Zhu Xiaoming used to be famous for walking light, leaking points, selling breasts and thighs, and later following the trend of reality shows and going to Sanya to shoot model swimsuits, wasn't he also criticized for being like a dog? This lewd guy is the director, so "Exchanging Lives" looks full of negative energy! โ€

"It turned out to be this guy! Damn, I've been masturbating to his show a few times, and if you shoot a pornographic show, you'll continue to shoot it, what kind of deep play, what 'human nature' to explore, remove people, I can still talk to you reluctantly! โ€

"What is Zhu Xiaoming? Didn't you look closely? Jointly produced by the four traditional giants, who is inside? ใ€Cowin Entertainmentใ€‘! Oops, I don't know if I'll be checked by someone when I say this, I'm so scared ......"

The Haijiao Forum peeled off all the production team of "Exchanging Lives", especially the director Zhu Xiaoming, producer Guo Xingyang, Zhao Ke and others, and finally picked up the skin on Zhao Ke, the past [Qiyun Entertainment] was full of hands and eyes, and only the Haijiao Forum on the whole network may remember and dare to discuss that incident, and for a while, the dissatisfaction on the Internet became even louder.

The ban on "If You Are Honest, Do Not Disturb" is an eternal pain in the hearts of the Chinese TV industry, public opinion, entertainment, and even ordinary people, everyone is angry when they think of this, but this is a scar that they dare not reveal!

The program is the person, and this sentence is not wrong at all.

After careful analysis, netizens increasingly saw the gap between the two programs.

An analysis post was opened next door to the Haijiao Forum, which was hung from a technical point of view: "First of all, the camera is dazzling, "Exchanging Lives" You can't learn Hollywood blockbusters and chase after the camera with a camera, so learn stable shooting techniques for a few years, okay?" Look at the photographer of "Metamorphosis", who also shoots on his shoulder, why is the lens taken by others not dazzling? โ€

"And the sense of the picture! Yang An's program style is generally neutral and warm, there are many beautiful scenery in the shot, which dilutes the sadness of the poor mountainous areas, even the earthen house and earthen stove, sheep pen and pigsty, the shots are also made into cute styles in the post-production. And "Exchanging Lives", I'll go, it's really simple and rude! Do you have post-production staff other than beep? โ€

"Yes, yes, yes! I said how does it look so good, there is also an editing problem, "Exchange Life" 40-minute feature film, 5 days a week, that is, a total length of 200 minutes, a total of a week, but Yang An filmed for half a month, and finally edited it into 90 minutes, what is irrigation, what is refining, you can see it at a glance! โ€

"So one is more than 16 million, and the other is 258 million, this is the gap!"

"Earning cabbage money, hehe, the hearts of the people in the world, and expecting it to be higher than the sky, plagiarism is at the level of painting cats according to tigers, this "Exchange Life" is too self-sufficient!"

Zhao Ke looked at the comments on the Internet, and his heart was cold.

He finally understood what Guo Xingyang was worried about, which was also what he was most afraid of, Yang An's show was preconceived, which made the audience have a mindset and immediately belittled his show as worthless.

What technical analysis, what content comparison, that's all bullshit, if it weren't for Yang An's shit-stirring stick, he Zhao Ke would definitely be a hit!

Seeing the data of the first issue of "Exchanging Lives" last night, the highest instantaneous rating was 1.9%, and the average rating was 1.2%, which made Zhao Ke angry: "Director Li, is there no mistake?" This is only the first episode, so much difference between the highest and the average? โ€

"Mr. Zhao, don't be discouraged, at least our premiere has exceeded 1.2%, and there are still four days to go, right? "Metamorphosis" has been released, okay! Besides, the highest ratings, may it be the inertia of watching "Gold Medal Mediator"? Different crowd positioning! โ€

Director Li of the projection department of Zhongjing TV comforted Zhao Ke and handed over a cigarette by the way.

Zhao Ke looked at the data table, turned to the detailed curve chart on the second page, and frowned: "Director Li, it's not right, it's not the reason for inertial viewing!" Why did the ratings plummet by 30% at 20 minutes? 20 minutes ......"

He tried to remember that when it was 20 minutes, it happened to be a stuck point advertisement, and at that time, he had just introduced three children, and then the ratings plummeted from 1.75% to 1.23%, what happened?

For a moment, the things in the technical posts on the Cape Forum came to his mind, did the audience really not like to watch his show? No, no, no, it's definitely not like this, these are their original things, the conflict is so big, so hot, how could he lose to Yang An? Something must have gone wrong, yes, it must be!

Zhao Ke was so confident that he didn't realize the seriousness of the problem at all.

The highest is 1.9%, the average is 1.2%, as soon as it enters the advertisement, the ratings drop by 30% instantly, which is very simple, indicating that after the advertisement, the show has collapsed into a dog, and in the end, it is likely that the ratings are only about 0.6%, which is an avalanche!

If a show is made like this, and there is no self-reflection, it can only show that the producer has a bag in his head.

Because the contract has been signed, even if "Exchanging Lives" is in tears, it is necessary to finish the first season, they prepared the second phase of the material at the end of September, and at the beginning of October, the materials of the third and fourth issues have been sent back one after another, and they have become arrows that have tightened the bow, only to move forward, there is no way back.

On the first day of the Internet, only the forum had the fastest response and was full of scolding.

followed by the reaction of Weibo self-media, some pioneers made it clear that they did not like "Exchange Life", preferred "Metamorphosis", and praised Yang An.

Zhao Ke's big heart disagreed, he believes that as long as there is a comparison between two similar programs, there will definitely be people who like this and that, and he did see many Weibo users saying that "Exchanging Lives" is not bad, and the audience likes to watch how the little children fight their parents, how they are stubborn, and how they destroy.

Guo Xingyang lacks interest, he has long been out of business, even the organizers have lost their fighting spirit, and no one has gathered the opinions of the four Avengers companies at all, resulting in the new decision-maker Zhao Ke being blind to the whole situation many times.

The next day, "Exchanging Lives" continued to play, and this time, there was no one competing with them for the audience!

In the screening operation room of Zhongjing TV Station, Zhao Ke stayed there, staring at the ratings images displayed on the computer on the side.

Five minutes later, the data came, the broadcast was 1.3%, Zhao Ke let out a sigh of relief, and Director Li beside him also laughed: "Look, Mr. Zhao, I'll just say, the first broadcast is 1.2%, then the ratings are fine, it must be rising steadily!" โ€

"I'm worried too!"

Zhao Ke's tense spirit finally relaxed, he really cared too much, because the ratings of the other two programs were not very high, only about 1%, and it could only be said that he could barely keep his capital, and it depended on whether the later programs could continue to maintain high quality and whether word of mouth could fight, "Exchanging Lives" carried too much hope for him, and there must be no accidents!

Zhao Ke sighed: "These days, it's too difficult to make a TV show, you can't make any mistakes at all, if you don't pay attention to it, the ratings will drop, and the audience won't buy it and choose to watch other programs." โ€

Director Li smiled: "It's the same with TV stations, the competition is too fierce, a set-top box, an ordinary family costs 360 yuan a year, and can watch 122 stations, what is this concept?" The ratings start at 1% and go down, and the more it improves, the more it suppresses other programs, unless it is the kind of program that surpasses the average strength too much, the programs that can really reach more than 1% are all good programs! โ€

Zhao Ke shook his head: "Business is not easy to do!" โ€

The two chatted for a few minutes, and the real-time data was obtained from the CCTV big database, with a delay of a few minutes.

It's been 10 minutes since the show aired, and Zhao Ke suddenly realized that something was wrong!

The ratings index is like the first few days of the stock market circuit breaker, straight down, with no sign of rising at all! (To be continued.) )