After acquiring the starting point and getting a piece of the puzzle of the Internet ecology, Lin Ye settled down and launched a new function for Yu Bao - grabbing red envelopes. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The function of grabbing red envelopes is very novel and fun, you can send red envelopes to friends, and the amount is instantaneous.

At present, there is no app on the market that has such a novel and interesting function as grabbing red envelopes, and this red envelope grabbing function will naturally drive the installation of Yu'e Bao software.

Soon, the new version of Yue Bao, sure enough, this red envelope function was well received as soon as it came out, attracting many users to use it, causing a boom on the Internet.

In particular, the amount of red envelopes in it makes people who have used it once become obsessed with this function.

Through this function, Lin Ye has strengthened the function development and publicity of Yu'e Bao's dating chat, and the effect is very gratifying. Many users began to use Yue Bao for social activities and added more friends, just to send red envelopes to each other and grab red envelopes.

As a result, the number of active users on QQ and WeChat began to decrease significantly, which is a good start.

After the starting point stabilized, Lin Ye also began to transform the starting point.

The number of readers of today's online novels is very amazing, and most of the young people have read them to a greater or lesser extent.

Although there are many people who read novels, those who are willing to pay to support genuine subscriptions only account for one percent of the total at most, resulting in the income of most low-level authors is not high.

If the problem of piracy is not solved, there is not much room for development of online novels in terms of subscriptions. But in the short term, it is impossible to eradicate piracy, so Lin Ye's temporary direction is not to crack down on piracy.

First of all, he developed a new version of the mobile reading app at the starting point, which is powerful, and it is also integrated into Yu'e Bao, which is convenient for users to read directly with Yu'e Bao. Of course, there are also users who don't like to use Yue Bao, and they can also download the starting point app separately.

In this new version of the starting point app, he has also developed a red envelope function, where readers, and even the author himself, can send red envelopes to readers who use the app to grab red envelopes.

Of course, the red envelopes of the starting point app are sent in the starting point currency, which can only be consumed within the starting point, and I believe that this move can greatly promote the number of genuine subscriptions.

There are two kinds of red envelopes, one is the red envelope area of a single book, this kind of red envelope is to give back to readers, many local tyrant readers, or authors, send red envelopes in this area, and only users who watch this book can click to grab the red envelope.

There is also a red envelope area on the starting point app, readers and authors can also send red envelopes to the red envelope area, this kind of red envelope can be seen by anyone who uses the app, as long as you click to get the starting point coin, it will automatically collect the book, which is a small channel for publicity and promotion.

There are also three kinds of red envelopes sent, one can be simply clicked, one can be exchanged for a recommendation ticket in the reader's hand, and the other can be exchanged for a monthly pass.

In this way, some readers who are shy in their pockets or too lazy to rush money can grab red envelopes, so as to get starting coins, and they can subscribe genuinely to support the novels they want to read.

The starting point has also ushered in earth-shaking changes because of the red envelope function, and many readers will subscribe to the novels they like to read one after another because of the red envelopes they grabbed, which has also made the subscription of these novels have increased a lot.

At the same time, the red envelope function also gives the author an additional channel for self-promotion, attracting many new readers to recharge the starting coin.

However, these are just small fights, and they do not bring about any fundamental changes to the starting point.

Soon, the red envelope function began to bear fruit, with a large increase in downloads of the Starting Point app and a sharp increase in the subscriptions of most authors, further consolidating the position of the starting point in online novels.

In the minds of the original starting point team, the new boss naturally increased his prestige, and quickly gained recognition, and the integration of the starting point went on more smoothly.

The biggest difficulty in acquiring and merging new companies lies in the integration of personnel and various resources. Most people will lose their productivity for a variety of reasons after suddenly changing to an unfamiliar boss.

The integration of various resources is also very difficult to do because of the resistance of the old company's personnel. Therefore, many acquisitions and mergers and acquisitions turn out to be a lose-lose situation.

With a good start, Lin Ye will carry out a bigger plan next, and his ultimate goal is to let everyone be able to watch the novel for free, truly eliminate piracy from the source, and let all authors get more benefits through the majority of readers.

You must know that the readers who watch pirated copies are ten times and a hundred times more than the genuine version, and these readers may not be willing to spend money on novels for various reasons, but these people always have to make other consumption, as long as they are people, they have to eat, drink, and sleep.

Today's VIP fee system is equivalent to directly driving these people to other pirate websites and to the novel post bar, isn't this pushing their own customer wealth into the arms of others?

TX's strength is also the use of free QQ, firmly attracting countless users, relying on the advantages of these massive customers, little by little to create an incomparable Internet empire.

Although the number of people who watch novels is not as good as the number of QQ users, there are always one or two hundred million readers, and these people are enough to support another huge Internet empire.

The biggest advantage of online novels is the number of readers.

Of course, this needs to be slowly transformed step by step, and it can't be achieved overnight, otherwise I'm afraid that most authors will resist this plan because they don't understand the reason, and even jump to other stations directly.

First of all, he revised the starting point website, changed the level of starting point users to the same title system as national entertainment, and abandoned the original ordinary members, senior members, junior VIPs, and senior VIPs.

Each reader's fan value is different, will get different titles, in this way, so that some readers who like to spend money to attract attention will spend more boldly, and local tyrant readers will also compare with each other, and then reward and consume more starting coins.

Such a change will not see anything in the short term, but in the long run, it will imperceptibly make local tyrant readers recharge more money in order to pursue a higher title.

Then, he revised the advertising method of the starting point. Regardless of whether you read on a PC or a mobile terminal, there will be a link channel at the top and bottom of the page, which can directly lead to other companies in the group, such as No. 2 store, Didi Dache, Ctrip, etc., which are very eye-catching.

Each user through the link of their own novel, any consumption on these apps will bring a certain percentage of dividends to the author, so as to encourage the major authors to promote the novel as much as possible, and try to let users make various necessities of life through the link.

Users who have made a purchase through the link will also be rewarded with some entertainment coins.

This entertainment coin can not only subscribe to the novels of the starting point, but also reward the anchors of National Entertainment, and can also be used to recharge the mobile games of the National Game Company, and in the future, it can also be used to watch various videos and TV series of the National Film and Television Company.

In short, as long as most of your daily necessities, household appliances, travel and taxi, travel, takeaway and other behaviors are purchased under the group, then the number of coins you get can definitely meet your entertainment needs.

And the starting point, a new main page will also be launched, deleting some useless fake lists that are easy to brush up through third parties.

The new book click version will be changed to the new book consumption version, and the weekly consumption amount and number of new book collectors in each category will be listed in store 2 and so on.

This list can replace the zombie collection that the current collector's edition is brushed. It is effective to distinguish which new book is really popular with readers.

Through the number and amount of monthly consumption of each user, it is easy to distinguish which new book has the number of active users, so as to be on the list, so that more people can see it, further publicity, and make the author work harder.

No matter how fake it is, no matter how much it is brushed, you can't brush these things. No matter how strong the brush is, it is impossible for so many accounts to spend money every week and become active accounts.

The recommended version of the new book will also be changed to the fan version of the new book, which will list the weekly fan value of the new book, that is, the total amount of tips and the number of tips.

Because there are always some novels that are relatively niche, but there are many diehards who love to read, and since they are diehards, they will naturally spend money to reward these novels and make them on the list. In this way, you can avoid some niches, but they are very out of the list.

The total click version was changed to the Fengyun version, and the average subscription of novels in each category was used as the list.

The total collector's edition is changed to a consumer edition, and the amount and number of readers of each category of novels are used in the second store and so on every week and month.

The total recommended version was changed to a fan version, and the weekly fan increment of novels in each category was used as the list.

Only the monthly pass version remains the same, but through the red envelope, generally 500 starting coins can be exchanged for a monthly pass, which is also a big blow to the living space of the brush.

I believe that such a change is enough to kill the malicious behavior of swiping the list. Without maliciously brushing the list, those novels that are really liked by readers can also appear on the list more fairly, and it can also make it more convenient for readers to find novels in their favorite categories through the list, so that they can better reflect the role of the list and make readers prefer to read at the starting point.

Readers really like a novel, and at the request of the author, they will naturally click on its link to consume, not only the author has a share, but the reader also gets entertainment coins.

You can use these entertainment coins to continue to reward, subscribe to this book, and you can also subscribe to reward other books, through such changes, slowly, subtly and imperceptibly some readers who are accustomed to watching pirated editions, all of them are pulled back to the starting point, because at the starting point to see the genuine version, in fact, you don't need to spend money, you only need to buy what you need to buy, buy it in the second store through the link, you need to call a taxi when you go out, use Didi to take a taxi, etc., etc., any time you need to consume, you will consume through the group.

Lin Ye hopes to build online novels into a truly effective advertising carrier that can be used spontaneously by at least 200 million novel readers.

These reforms will be carried out step by step until they are truly free to read. The charge of online novels starts from the beginning and will end from the beginning, which is a reincarnation. (To be continued.) )