Chapter 150 Store Promotion

Xu Pin stood in the repair shop that was about to be completed, and opened his mouth without any image: Is this really an electronic and electrical repair shop?

The eyes are full of ultra-fashionable and avant-garde sci-fi sense, and there is an incomparable artistic atmosphere in sci-fi!

Is it necessary to make containers with products such as dry cleaning detergent so artistic and dreamy? It's not about selling art! Needless to say, this container must be the handiwork of my sister!

Looking at the other wall, there is an oversized monitor embedded in the wall, and I don't know what it is for; At the two corners of the front door, there is a fan-shaped booth in each area. The booth is a stepped type, and each step is about 40 cm high and 60 cm deep. And what is this for? Do a catwalk?

When I saw this booth, I inevitably found that the floor height of this store was wrong. Why is it so much higher all of a sudden?

After thinking about it again, the height of the first floor of the general shop is more than four meters. Some users don't need to be too high, and the extra space is separated when making the ceiling. This was the case with the previous clothing store owner.

Now when Xu Fei and they are redecorating, they knock out the ceiling and make full use of the original space. No wonder the whole store looks so spacious and atmospheric!

Xu Pin's gaze fell on the innermost wall. There are three more doors on the innermost wall. These three doors should be the doors of three separate studios.

The whole store is more than 150 square meters, which is divided into two parts: the front is the sales hall and the electrical showroom, and the back is three independent studios. A repair room, an office, and a small warehouse.

Perhaps because the floor height is fully utilized, although the store is divided into two parts, there is no sense of crampedness.

The style of the whole store, sometimes art, sometimes sci-fi; The ceiling lamps and wall lamps in the store are also strangely shaped and bright, illuminating the store as if it were daytime.

All in all, the final effect of the whole store is modern, stylish, avant-garde, and there is no lack of bright atmosphere.

From the sensory effect to the materials used, it seems that the cost is not low! Have you told them about the renovation budget?

"How? Are you satisfied? Xu Fei walked up to Xu Pin with a grin, with an expression of "If you dare to be dissatisfied, I will flatten you".

"How much did you spend on the renovation?" Xu Pin was not afraid to die and pointed straight to the core.

"With the electronic display screen outside the store, the total cost is 82,300 yuan!" Xu Fei said with a smile, "You said that the budget is 100,000!" ”

"Wow! Not bad! Very good! I'm satisfied! Xu Pin immediately raised his finger and gave full praise without hesitation.

"Uh-huh, this is the crystallization of the wisdom of the four of us!" Xu Fei's face was full of arrogance.

"So, this, this, what are they for?" Xu Pin pointed to the monitor, booth and so on.

Xu Fei pointed to the huge monitor, "This is basically the most expensive prop in our store." The LCD display with 3D projection effect and wireless induction is the second-hand goods that Ding Chang helped us find. Anyway, we have refurbished fluid, we have maintenance engineers, and we don't care if it's old or new, right? In the future, we will hand over all our product demo advertisements to it! ”

"Those two booths are for displaying electrical appliances. On the one hand, it is to be repaired, and on the other hand, it is repaired and ready to be delivered. After the renovation is completed, we will also install several touch-screen inquiry machines and trading machines. At that time, customers can directly inquire about our products, or their electrical maintenance information, etc., and can also pay for products directly on the inquiry machine. ”

"Hmm!" Xu Pin touched his chin and muttered, "Then, the center of the hall seems to be a little empty, is there any arrangement?" ”

"Yes! We're going to put a computer desk on top of a couple of computers. Some repaired electrical appliances are immediately desirable, so that waiting guests can go online and pass the time. ”

"Oh!" Xu Pin continued to ponder. To be honest, Xu Pin's original intention of opening this store was to repay Wu Hanyu. Wu Hanyu's maintenance technology, coupled with his own products, should not have much problem supporting such a store.

However, judging from Xu Pin's current concept and thinking, it would be a pity if this store was only positioned as an electrical maintenance and product retail.

If you think about today's sales channels, people who want to buy dry cleaning liquid can go to hotels, dry cleaners, electric car stores, or buy it online. It seems that there are many channels, but according to people's normal shopping habits, these are actually not normal channels!

The normal shopping channel is a store, supermarket, or specialty store!

Your own cleaning solution is sold in a small store, which is not easy to manage; When you enter a big supermarket, you have to pay a high entrance fee, so there is no need for that. The rest is the specialty store. The variety of your own products will be enriched immediately, so it's just right to open a specialty store!

In this way, it is also a good choice to combine electrical maintenance and attract popularity to each other!

The plan has been decided, Xu Pin said to his sister: "The new store needs to carry out some publicity activities, right?" Why don't we do some activities to benefit the people? ”

"Benefiting the people?" Xu Fei was full of doubts.

"It's a waste to put a few computers for the pastime of customers! Why don't we make a game that clears the customs. The game content is divided into adult version and student version.

The adult version is a knowledge answer to clear the customs, similar to some TV variety shows. For each level, there is a corresponding reward. These rewards are our products. Clearing a level rewards one bottle. The grand prize was a 200ml package. Aim to send out a few more bottles a day.

The student version is based on the knowledge of various subjects, so that children can review what they have learned and win prizes at the same time! It's more fun than playing computer games, and parents should be willing to cooperate! It's even better if you have parents and children participating in the game together! There is also a parent-child award!

In addition, the game can also be played multiple times using a point system. When you accumulate the required number of points, you can also earn corresponding rewards.

The questions don't have to be too difficult, so that everyone feels that it is easy to win the prize! Our goal is to give away free offers to attract popularity! Who doesn't want something to give away for nothing? Maybe it won't be long before most coastal people know that our products have a store in the city! ”

"This is a low-cost way to attract popularity in the long run, but how to publicize our event? Isn't it too slow to rely on word of mouth to spread ten? Xu Fei frowned.

"Isn't there an online SMS platform?" Xu Pin said with a smile, "Give them the money to do it, and the management and insurance are fast and efficient, so don't want it!" After that, let's put the live video of the game on the Internet, and maybe it can attract people from other cities to challenge! Maybe we can even attract news media to advertise with us for free! ”

"Great idea! My little brother's brain is the light! Then leave it to Ding Chang! Xu Fei stroked his palms and smiled, "I'll contact him immediately!" ”

"How's it going for Latina to join the gang?" Xu Pin asked by the way.

"The nest has been built, can the phoenix not come?" Xu Fei grinned, "After Aunt Jian's shop was finished, I forced a 200ml bottle of dry cleaning liquid into him, and I should be rewarded!" So he's been so busy these days, probably because he doesn't think it's worth such a high reward! What a real person! ”

"Well, if you do a game of answering questions, you have to give him the responsibility of solving the questions! It's time for me to talk to him about the treatment! Xu Pin said with a smile.

"It's not just him, but the five marketing elites you picked out for the ultimate interview, can I arrange an interview this afternoon?" Xu Fei asked with a smile.

"Good!" Xu Pin nodded, "Other employees in the store, when do you arrange to start work?" ”

"The accountant will be here tomorrow! The warehouse management of the warehouse is waiting for you to inform. Xu Fei said, "The maintenance engineer and the delivery worker will be later, anyway, there is nothing to repair now, and there is nothing to pick up." The van hasn't had time to buy it yet! ”

Xu Pin thought for a while: "The warehouse manager will go to work tomorrow!" In addition, there is no need to buy a truck, I will transfer one directly from the daily chemical factory! Also, I have asked Mu Zhenghua to buy two new cars, one for you and one for Brother Hanyu! ”

"If we add three cars in a row, won't our repair shop be overbudgeted?" Xu Fei was surprised.

Xu Pin smiled, his sister also accepted the budget?

"The two new cars weren't just for the repair shop, so they didn't count on the shop's account!" Xu Pin said with a smile, "Moreover, our repair shop is no longer a shop, but a regular company!" ”

As he was talking, there was a car horn at the door of the store, and Wu Hanyu came back. (To be continued.) )