Chapter 288: 7 Billion Exhibition? (Commuter Pass Plus Update)
"Brother Wang, why are you angry?"
At noon, Wang Jiansen came to the museum angrily, looked for Wu Tianyuan for dinner, and said with a disgruntled face: "It's really a failure!" Originally, I was in a good mood today, just because I watched a garbage exhibition, hey......"
"Garbage exhibition?" Wu Tianyuan suddenly remembered something, and said with a smile: "Isn't today Picasso's largest exhibition in the capital?" I heard that there are 89 works, which is unprecedented! ”
"Bullshit!"
Wang Jiansen was angry and said loudly: "What Picasso?" It's all fake! ”
When Wu Tianyuan heard this, he said with a solemn face: "Won't it?" This is a public exhibition, and many people go to see it, can there be a fake? ”
"That's what I thought, and as you know, I've been collecting Picasso for a long time, and when I heard that there was such a high-profile exhibition, I was looking forward to it. As soon as I went to see www.biquge.info results, there was a fake painting, or a fake at a glance! ”
"Today I arrived at that private gallery early and waited to see the masterpieces. In fact, this kind of bluff and unworthy business master exhibition has been staged in Shanghai n times in recent years. It's just that compared with the usual style of the capital - good pomp, momentum, and the pursuit of star effect, it is relatively low-key there. Therefore, for exhibitions of almost the same nature, due to the gap between the associations induced by publicity and the actual quality of exhibitions, I can't accept it! ”
Wang Jiansen lamented: "The problems exposed by the exhibition "Picasso in China" are only the tip of the iceberg in the chaos of many art exhibitions. The fundamental problem behind this is the lack of high-quality exhibition resources in China. ”
"In recent years, on the one hand, due to the attention of the state; On the other hand, the material wealth of society has accumulated to a certain stage, so the boom in the construction of art museums is in the ascendant and has a tendency to intensify. It is not uncommon to invest tens of millions or even more than one billion yuan to build a local art museum or a private art museum, and it has become a norm. The number of new art museums is being built at an average rate of 100 per year, and in 2011 alone, the number reached a staggering 386, which is equivalent to an average of one new art museum being created every day. ”
Wu Tianyuan nodded, he naturally knew that the country had a high threshold for private museums, after all, it involved the display of cultural relics. However, the requirements for art museums are not too strict, because most of them are modern and modern artworks, and even modern artworks, and their historical value is not high, so many people take advantage of this gap to establish art museums.
"The construction model of domestic art museums is completely different from the concept of Western art museums having collections and then venues. To the surprise of many investors and operators, the investment in hardware is limited, and after completion, the operation and development of the art museum is the real money! ”
"One is to combine their own collections, through the systematic combing and in-depth research of professionals to make exhibitions, such as the document exhibitions and research exhibitions that are emerging in recent years, such as the special exhibition hall of our Tianyuan. The other is to rely on financial strength to bring in special exhibitions from domestic or foreign counterparts such as Giacometti's retrospective, Eliasson's "Everything in Nothing" exhibition, or Liu Yiqian's large-scale capital operation. ”
"The last way is to combine the positioning and development direction of the museum and invite curators to tailor brand exhibitions, such as biennials, triennials, etc. or academic theme exhibitions, which have a certain degree of pertinence to the problems and make academic reflections and summaries of some phenomena existing in the current development of art. ”
"Special exhibition is a kind of exhibition with high cost investment, complex procedures, and particularly high professional requirements for the host venue, and many art museums across the country do not actually have these hardware or software conditions. Today, the so-called private art museum in Beijing holds such low-quality special exhibitions of masters, which is also out of commercial considerations. ”
"High quality means high investment, and if you don't want to invest high, but want to get high returns, you can only rely on commercial marketing, flashy publicity campaigns, or celebrity endorsements. Of course, there must also be the guarantee of financial strength, including the curator's own long-sleeved dancing. ”
Wu Tianyuan didn't expect Wang Jiansen to have such insight into museum operations? As a big businessman, he sighed: "In 2015, the Suzhou Museum hosted the "Ten Continents High Meeting - Wumen School of Painting Qiu Ying Special Exhibition", which won unanimous praise from all walks of life. In fact, in this special exhibition, Su Bo himself does not have a collection, and all 31 exhibits come from the strong support of 12 cultural and museum institutions at home and abroad. This shows that relying on brand advantages, an accurate positioning, a good idea, maybe a work, even if you don't have a collection, is enough to hold a particularly wonderful exhibition. ”
"That's also because the Suzhou Museum is famous and has a profound heritage! How many private ones can there be? In addition to Tianyuan, there are Guanfu in the country, as well as Liu Yiqian's Long Museum. ”
"This time, the organizer, a well-known real estate developer, claimed that 83 original Picasso works came from 8 famous collectors in 5 countries, covering the entire creative cycle of his early, middle and late periods, and the art forms spanned the five major art fields of oil painting, printmaking, drawing, manuscript, sculpture and ceramics."
"From the beginning of April, the media was promoting investment, to the press conference on April 8, to the opening on May 28, hundreds of media were mobilized to bomb in turn, and the whole country spread out propaganda, even Beijing TV and CCTV channels have given reports or columns, such as a global newspaper has also published a full-page advertisement, and the publicity is not unprecedented and absolutely in place."
The organizers even adopted the countdown invitation promotion method of celebrities + celebrities in the literary and art circles, which stimulated everyone's adrenaline. At the grand opening scene, a well-known CCTV host and national first-class actor served as the host, and other well-known stars helped, the scene was hot, and a deputy director of the National Museum of China and a Chinese curator delivered a speech on the spot......"
A well-known university scholar, who is said to be the Chinese curator of this exhibition, said in an interview with the media, "For ordinary people, this exhibition is a special benefit." "Even the Counsellor of the Italian Embassy and the Ambassador of the Spanish Embassy to China came to cheer for the event."
Wang Jiansen said with deep feelings: "Not to mention anything else, in the future, we will also learn from other people's all-round methods, which is absolutely shocking." ”
"And then?"
Looking at Wu Tianyuan's curious expression, Wang Jiansen continued: "In the face of this situation, what are you waiting for! I said that it was too late, and I rushed into the exhibition site and looked at the works with excitement! As a result, it was like falling to the bottom of the valley in an instant, and 10,000 grass and mud horses galloped past in my heart......"
A total of 83 "authentic works" are shown in the promotion, worth 1 billion euros, is 1 billion euros how much? 7.37 billion RMB! ”
Wang Jiansen said confidently: "I can't guarantee anything else, but Picasso and my old Wang have also played for more than ten years, and I have visited many major museums around the world." There are also more than a dozen genuine handiworks in my hand, and I still have the vision. The first photo, Two Nude Men, 1897, oil on canvas, private collection, is an unfinished work without Picasso's signature. It is rumored to be his 16-year-old work, assuming that this work is really his, at that time he had just entered the Royal San Fernando Academy of Fine Arts in Madrid, as his study during his school years, just like the nude study we painted in the freshman year of the Academy of Fine Arts today, and he was not willing to change the cloth in the state of unfinished, and painted a nude man next to him. It does not appear in any professional literature, in the market, in public places, in external publications or in materials about Picasso, perhaps, but I have not found it so far. ”
"There are five other such paintings, all of which are marked as private collections, among which the oil painting "Musketeers" is very strange, and the propaganda label indicates that the work was from 1964, and it is collected by the Museum of Modern Art Langa Zora Pre, why is it written on the wall next to it that it is treasured by a private collector?"
Also vividly written on the wall are the interpretation of the stage characters based on the nineteenth-century novel "The Three Musketeers" by Alexandre Dumas. However, Picasso is credited with reading Alexandre Dumas's novel The Three Musketeers while he was hospitalized for surgery in 1965. Could it be that musketeers also play crossing? ”
This was followed by a total of 36 prints, 15 by the Guastala Modern Art Studio Milan, on offer. The art company, Pesaro, offers 21 pieces. In fact, these two companies are equivalent to rental companies, they have a lot of artists' works, and whose exhibitions you want to do can be rented from them, it's that simple! (To be continued.) )