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The rise of the Internet can be said to have profoundly changed the film review industry, no matter how weak individuals and inconspicuous audiences, they can express their opinions on the Internet, and in today's era of the full rise of social networks, many people are no longer satisfied with commenting on a film, if a film is interesting or very bad, they are likely to actually participate in the entertainment frenzy caused by the film. Pen "Fun" Pavilion www.biquge.info

It's an era of entertainment to death, and it's also an era where you can participate as long as you want.

It was the best of times for public figures, and it was also the worst of times.

The former means that you can easily appear in front of anyone, even the most inconspicuous corners, with the help of pervasive social networks; The latter also means that you will be stared at by countless people, and anything they find entertaining may be the object of ridicule and even ridicule.

At this time, the mentality as a public figure is very important, and some things are just good to look at and laugh at, and not to take them too seriously.

For example, Murphy saw that some people on Twitter had his wide-eyed and Emma Watson sledgehammer posters together, borrowing a spoof from the movie's plot.

On the picture of PS, Emma Watson picked up a sledgehammer and stared at Murphy, and below are the words added by netizens themselves.

Hermione: Say! Which of you will strengthen me?

Behind is the psychological activity added by netizens, how good Hermione's acting skills are, and she fiercely suppressed her desire to be strong by Murphy......

This is not over, he has another sentence next, why didn't Murphy strengthen Hermione?

The man replied with a picture - a close-up of Murphy falling from the sky at the end.

God doesn't love you, punish you for continuing to build a foundation in the world! This is the words added by netizens themselves.

After Murphy finished reading it, except for shaking his head and smiling, he didn't say anything special that there would be this kind of spoof in the future, and there would be more and more.

From these spoofs, it can actually be seen that the "End of the World" that he invested in and starred in has considerable entertainment value, and has aroused a certain degree of topic on social networks.

Murphy has invested tens of millions of dollars in real money, in addition to supporting his good brother, he naturally wants this film to bring enough returns, and the more discussions on the Internet, of course, the better.

He flipped through it for a few more minutes, although there were some critical voices, but this was a typical-pee-fart comedy, and those who watched the premiere and advance last night were undoubtedly lovers of this aspect, and "The End of the World" was obviously very much to their appetite.

"'Armageddon' is a collective outburst of Stanton's partisans, vowing to turn 'vulgarity' into a magical force to destroy the planet. Although the essence of this film is still a slightly absurd stupid comedy, it is nothing more than a group of big men who resist growing up and are unwilling to mature with practical actions, but it mixes more trivial and mixed elements, including the plasma explosion of 'horror comedy', and the right and wrong gossip of 'buddy comedy', therefore, "Armageddon" has more space to be unscrupulous, watchable and entertaining. The theme of 'friendship' is put in the first place, and the spoof and sensationalism are taken into account, easily crossing the passing line that is beautiful and resonates with the audience. ”

The Facebook comment was widely retweeted, and there was no shortage of relevant information on Twitter.

"The good feeling brought by the movie "The End of the World" is short-lived, and I don't know when the next group reunion of the Stanton party will be, so "The End of the World" is actually Noah's Ark, through those years that were once together, carrying friendship, and surviving."

On IMDB, all kinds of fancy short reviews emerge one after another.

"It's too funny, Murphy actually wanted to strengthen Hermione, but in the end, Hermione was robbed with a sledgehammer!"

"The big-grown Stanton partymate, long live the messy friendship, Murphy Stanton's image can't bear to look at it directly, it turns out that there is no bottom line for the big director to spoof, and then think about how Chubby was possessed by the devil, I completely left an indelible psychological shadow, and I can no longer take exorcism movies seriously!"

"Actually, as far as the plot is concerned, it's a weak explosion at all, but the interaction between the stars is too undisciplined and even has no lower limit, I have to praise the Stanton party members for playing too high, and I will always remember your undisciplined behavior."

"The plot is really a bit weak, and if I were the screenwriter, it should be like this later in the plot: the five faceless guys of the Stanton Party are in the same room as Emma Watson, and then the thing that Emma craves the most in the movie happens. After that, the men threw her outside and left her to fend for herself, and they continued to and fart. didn't want Emma to survive, and learned a skill from Hogwarts School of Witchcraft and Wizardry, killed him for revenge, and tortured and killed the Stanton henchmen one by one. ”

Murphy has to admire, now these fans' entertainment spirit is getting stronger and stronger, and their brains are getting bigger and bigger.

In fact, a fan's short comment is the most representative.

"Popular stars and directors, drugs, sex jokes, evil spirits, stupid guys, and R-scale scales, all of these things together make it the best comedy of the year!"

Some of the latest reviews also talk about Murphy's new film, and at today's official release, Twentieth Century Fox posted an ad for "Diego Rose" on "Armageddon."

"Murphy's new film seems depressing."

"Is this a movie about drug dealers? Is it the one who has been rumored to be with Murphy and Robert Downey Jr.? ”

"Judging from the short commercial, it seems like a very serious movie."

Tens of seconds of advertising can't actually see too much specificity, but Murphy and Twentieth Century Fox are well aware that the similarity of "Diego Rose" is destined to the audience will not be very optimistic, so some promotion is necessary.

And compared to TV commercials, movie roll ads have their own advantages.

The movie screen is wider than the TV screen, and the advertising screen displayed feels more real and clear, coupled with the shocking sound effect, giving the audience a more direct visual impact and auditory shock.

This kind of roll advertising is generally played before the official screening of the movie, when the audience's surroundings are relatively dark and closed, and the eyes are mainly focused on the screen, and there is less distraction. In addition, the film media gives the audience a single "channel", and the audience cannot freely switch channels and pages to avoid advertisements as they do watching TV, listening to the radio, or reading newspapers at home.

Another point is that the price of film roll advertising is also relatively low, which is more in line with the low investment of "Diego Rose", and its advertising price per unit of time is much lower than that of other media, especially when film roll ads begin to be placed in urban communities and marginal towns, the scope of film roll ads is expanded, and the cost of advertising per 1,000 people is also reduced.

However, there are also flaws in in-roll advertising, the biggest being forced viewing.

Movie roll ads are forced to watch movies when the audience spends money to buy tickets to watch the movie, and the audience has a resistance mentality, and relatively few viewers spend money to go to the theater to watch the same movie twice, so although the roll ads can be shown in a loop according to the number of shows, the possibility of repeated communication to the same audience is small, almost zero. This puts forward high requirements for patch advertising, seize the only opportunity to achieve their own information dissemination purposes, "the opportunity must not be lost, and it will never come again".

In the favor of "Diego Rose", "The End of the World" is a film built around Stanton's henchmen in which Murphy played a major role, and the possibility of revolting with the roll ad is much lower.

"It's time for breakfast."

I don't know when, Gal Gadot walked up behind Murphy and reminded, "Go rinse it up." ”

Murphy went upstairs, washed up briefly, and entered the dining room, where breakfast was already on the table, and on top of the plate, was a document.

Pulling back his chair, Murphy sat across from Gal Gadot, glanced at the papers, and laughed, "Looks like we should be making a lot of money this time." ”

"Even you're hilarious in person," Gal Gadot put down the skim milk, "and fans will definitely buy it." ”

This is a document faxed by Twentieth Century Fox, which earned more than $6.3 million in North America last night at the premiere of "Armageddon" and more than 3,000 advance screenings.

This number really can't be compared with the super big production in the summer file, "The End of the World" is a-pee-fart comedy after all, plus the R-rated rating, it can have a gain of more than 6.3 million US dollars, which is already quite good.

And in addition to the praise on the Internet that accounts for the vast majority of the audience's reputation, "The End of the World" is also well evaluated in the media and professionally.

After breakfast, Murphy read a number of newspapers, and the praise rate was close to 80%.

"Entertainment Weekly" believes that this is the most unscrupulous and energetic comedy film on the screen in a long time; The Hollywood Reporter praised the film for adding a lot of elements from other genres to the comedy genre, which is very innovative; "Variety" commented that the story of this film is quite smart, and it can be seen that the writers and directors have a high comedy IQ, and Stanton's party has an excellent commercial director in addition to Murphy Stanton.

The op-ed in "Rolling Stone" said that the audience would definitely be amused by the film, and Seth Rogen, in his second directorial work, decisively showed his trump card, blending jubilation and horror, and its lethality has not diminished from beginning to end.

The New York Post even praised it without hesitation, "The End of the World" made me laugh so much, my pancreas kept rising and falling, my bile ducts were about to burst, and my body was about to fall apart.

And the Los Angeles Times gets straight to the essence, Murphy Stanton has made another good deal, and the profits brought by "Armageddon" will make him count his money until he is soft!

"If this film can really generate huge profits......"

After breakfast, Murphy went for a walk in the garden with Gal Gadot, saying as he went, "We can buy a private jet." ”

Gal Gadot was just about to speak, but the phone rang, and immediately frowned when he connected it, and quickly hung up and said to Murphy, "The butler just informed me that Father Márquez Costello came to visit you. (To be continued.) )