Wang Yunfei thought about it and said bluntly: "I still think it's too cheap to do this." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

"You think it's cheap?"

"Yes, that's right, I really think so, didn't you say before that our Sunshine Weibo is using high-end users to attract low-end users? Now you put low-end users on the platform of high-end users, are you really not afraid of the backfire? ”

"Of course not afraid, you have to figure it out, our Sunshine Weibo is not a social networking site created for high-end users, our customers are a group of ordinary people with a large base, they are the majority of users, do you know why Sister Furong can be popular? Do you know why Wang Baoqiang's audience is so good? In fact, the reason is very simple, because they are all born at the grassroots, they can let ordinary people find a sense of substitution from them, just like we read novels, most of us want to see the stories of ordinary people's counterattack and success, rather than watching the stories of Gao Fushuai all the way! ”

The civilian big V that Lin Yang mentioned before is actually a kind of traditional "grassroots culture".

However, before the grassroots culture of Weibo really broke out, it was difficult for Lin Yang to describe the power of the grassroots clearly with Wang Yunfei in words.

"Grassroots culture" is such a thing, if you don't see it in person, it's really hard to understand.

However, Wang Yunfei has always disagreed, allowing ordinary users to board the platform of hot topics, which he feels will greatly reduce the style of Sunshine Weibo.

However, Lin Yang shook his head and said to him, "Therefore, the star effect of Weibo is only one of the characteristics of our Weibo, in fact, its biggest feature is that we have to find a way to discover the grassroots ...... of Weibo."

"Grassroots?"

Wang Yunfei doesn't understand the concept of the word grassroots surname.

"What is a grassroots surname? What do you mean by grassroots? ”

Wang Yunfei knows that there are also some grassroots blogs in today's Sina blogs.

Moreover, some of these grassroots blogs are quite popular. However, whether it is Sohu's blog or Sina's blog, it is dominated by celebrity blogs.

These so-called grassroots and the like don't show much value, mainly because they are not really grassroots.

Sometimes, "grassroots blogging" is just an advertising ploy that they promote.

Therefore, Wang Yunfei feels that the boundary between grassroots and celebrities is not so clear, and even a little blurred.

"Didn't I say it before, our Weibo is more advanced, more convenient and faster than blogs. It doesn't need to be as long as a blog, and it doesn't need to be as professional as a blog. Sometimes, on Weibo, it can be just a simple sentence. Or, sometimes, on Weibo, it's just some entertainment jokes, or just post a picture, it's okay. However, it is precisely because of the simplicity and ease of Weibo that he can let more ordinary people participate...... And often, the phenomenon in the network may be a matter of one sentence. After we join in the forwarding, then this sentence can also spread to all parts of the country. So, the grassroots surname also entered at this time. Whether it's a celebrity or an ordinary person, they can all post on Weibo together......"

It can be said that the ultimate version of Sunshine Weibo imagined by Lin Yang is one day able to completely realize the real grassroots.

In addition, one of Lin Yang's strategies is that Weibo's standards for celebrity certification are much looser than those of blogs.

Often, as long as you have a certain status and a certain influence. Even, just an employee of a company, you can apply for certification Sunshine Weibo. In particular, the real identity authentication in Weibo has expanded the grassroots surname.

Therefore, under the real identity, the society of microblogging has become the society in which people live. The life of Weibo has become the life of people's social life. At the same time, because of the addition of Weibo with real identity, whether it is discussing certain things or talking about certain things, it can also cause a sensation.

For example, for a certain international event, many celebrities or ordinary people can sigh about him.

Even if your emotion is just a sentence, but if your emotion is strong enough, he can attract the attention of many people. Even, if your emotions are more intense, maybe it will cause a certain amount of madness. For example, some well-known figures, for which injustices in society, casually scolded a few words on Weibo. One stone stirred up a thousand waves, triggering a deep study of a certain event across the country.

Moreover, such a sentence of emotion can also allow more people to participate.

After all, in the past, many people were aware of social injustice and many problems, although they were angry. However, most of them could not be published, so they had to endure it in the end. However, Weibo is the one who expresses their voices and expresses some views on the world, life, and reality.

"Remember, the core spirit of our Sunshine Weibo UGC lies in "sharing", the so-called sharing, that is, you and I are equal, what I write for you, and you also show me what you write.

And the star effect is one-sided: I am a big V, I produce things for you to see, you are a little transparent, then no one will see what you produce.

Therefore, we want to build Sunshine Weibo into a platform, so that ordinary small users of Weibo can also do UGC, only in this way, our Sunshine Weibo will not be played to death by ourselves......"

didn't say anything, after Lin Yang talked about a lot of the benefits of grassroots Weibo, and guided Wang Yunfei to understand the further functions of Weibo, Lin Yang really convinced him.

Lin Yang wants Sunshine Weibo to become a platform used by netizens all over the country, and he must do so.

Only in this way can he rely on the platform of Weibo to develop other businesses.

Of course, in this world, not everyone will open Weibo.

First, many of them don't know what Weibo is used for the time being.

Second, after a period of observation, they will decide again whether there is a need to open Weibo.

In addition, for ordinary people, at the beginning, they also didn't know what this Weibo was for, just like Gu Xiaobo, a young man in a small town, when he first started, even if he opened it, if there was no interaction, he just hung an account to enter it.

Because of this, Weibo did not become as popular as Sina Blog did at the beginning.

Fortunately, at this time, Lin Yang pulled Xue Zhiqian in, so as not to make Weibo, which had just been launched for half a year, cold.

However, even so, Xue Zhiqian's Weibo did not create too many crazy topics.

As a result, since the launch of Sunshine Weibo, the performance has been tepid.

However, judging from the recent number of openings on Weibo, it has maintained a steady growth.

This is a good sign.

As long as more and more people open Weibo, there will definitely be hot topics in the future. Moreover, every industry and industry will give birth to countless hot spots.

At that time, it will be the time for Sunshine Weibo to exert its power.

Like, instant messaging didn't have much of an impact in the beginning. But when everybody is using it, everybody is using it as a communication tool. Suddenly, you will find that you can't do without instant messaging...... The current Weibo is just completing his original accumulation.

This so-called accumulation is to accumulate to a certain popularity.

At that time, as long as the popularity of Weibo reaches a certain height, Lin ** will not worry about finding a partner, nor will he worry about finding a suitable buyer.

Jack Ma once said: "The Internet is a 3,000-meter run that will affect the future of human life for 30 years, you must run as fast as a rabbit and as durable as a turtle." ”

During this period of time, Lin Yang simply took Ma Yun's words as his motto, and whenever he had thoughts of being tired and lazy, he repeatedly reminded himself in his heart.

Then I found an opportunity to leave school, discuss with the staff of the studio, and even go out to communicate and cooperate with some other companies, and the business of Sunshine Weibo was carried out with great difficulty.

Under the leadership of Lin Yang, and the stimulation of more and more registered users, their enthusiasm for struggle is getting higher and higher, working an average of 10-15 hours a day, and the beast generally works crazy in the studio, almost day and night to design web pages, discuss web pages and ideas, and go back to rest after work when they are sleepy.

Lin Yang constantly encouraged his work partners, "As soon as the starting gun goes off, you can't have time to see how the opponent runs, you can only run all the way", and warned the employees that "the biggest failure is to give up, the biggest enemy is yourself, and the biggest opponent is time, so we have to hurry up, believe me, we will succeed sooner or later!" ”。