Chapter 265: Only the lowliest people survive
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The Super Bowl commercials are the same as the previous promotional plans, the focus is still on the character of Deadpool, and the Super Bowl will definitely be broadcast on public television, which requires that the scale of the commercial film should not be too large, whether it is foul language or action scenes, it must be limited to a certain range, which requires Murphy to carefully choose shots when editing. Pen & Fun & Pavilion www.biquge.info
After the New Year, it wasn't until mid-January that Murphy finished editing the commercial, and then a technical team from Weta Studios added special effects, and the Super Bowl will be held in early February, and the time is a little tight, but fortunately, the special effects are more about cutting out the green screen and adding the actual background processed by special effects, which is not particularly troublesome, and finally in time for the submission of the Super Bowl commercial.
It's not easy for a film with an investment like "Deadpool" to get an advertising opportunity for the Super Bowl, and Carla Firth has made a huge effort to achieve this.
Since "Independence Day" appeared in the Super Bowl halftime commercial, and the super sale, the Super Bowl halftime ad has become a routine publicity time in Hollywood, and the biggest and hottest super blockbusters invested every year often spend huge amounts of advertising money on the Super Bowl.
Today, the cost of advertising in the halftime of the Super Bowl is as high as $50,000 per second, and a 30-second movie ad costs more than $1.5 million.
Correspondingly, it is also the unparalleled influence of Super Bowl advertising, whether it is a blog, a TV station and outdoor advertising, or an NBA Finals or even the World Cup final in football, the advertising effect that can be achieved in North America must be subordinated to the Super Bowl.
When Murphy lived on the other side of the Pacific, he also dubbed the Super Bowl the nickname of the "American Spring Festival Gala", and the number of viewers of each Super Bowl in the United States alone could easily exceed the 100 million mark, and what is even more peculiar is that the peak of viewership always occurs at halftime, not the game itself.
For years, the Super Bowl has been the most-watched television show in the United States, and has evolved into an unofficial national holiday that has long since moved away from the scope of the game.
The ultra-high advertising cost doomed Murphy to elaborate this commercial.
In the midst of Murphy's busyness, the Super Bowl arrived on time on the first day of February, and as an unofficial traditional holiday in the United States, many companies will humanize the vacation for their employees, and the crew of "Deadpool" is no exception.
After the morning, Murphy announced that today's work was over, and everyone could go back to their respective homes and go to hug the TV.
He also returned to Santa Monica early in the morning, and Gal Gadot, who had just missed classes in the afternoon, also returned, and prepared lunch for Murphy.
"Well, it smells so good."
Back home, he found Gal Gadot in the dining room in the main building, and she was putting a plate on the table, and Murphy leaned over and sniffed, "Corn chowder, and carrots." ”
Putting the plate away, seeing that Murphy was going to sit down, Gal Gadot nudged him, "Go wash your hands first." ”
"I've washed it." Murphy spread his hands innocently, Gal Gadot nodded, and turned to sit on his seat opposite, "Try it, I don't know if it's to your liking." ”
Murphy tasted the corn soup first, then broke a baguette from another plate, dipped it in the sauce, stuffed it into his mouth and nodded, "Yes, it's much better than my craft." ”
"Your craft?" Gal Gadot suddenly resounded with the words of eggs fried black one morning, potatoes stewed to the bottom of the pan at noon, and carbonized vegetables roasted one night, and it was simply a horrible memory, "Honey, do you think you can eat what you cook?" Can it be said that it is a craft? ”
"I swear, Gail." Murphy swallowed the soup in his mouth and swore solemnly, "I'm just not used to cooking here, and I'll definitely cook a hearty meal for you in the future." ”
He still cooks a few dishes for Chinese food.
Gal Gadot didn't believe it at all, and shook his head, "Forget it, I don't believe in your cooking skills, you don't have talent for it, and you like to put animal fat......"
Speaking of this, she changed the subject, "Hurry up and eat, I'll take a walk with you after eating, and then you go to sleep for a while, you're so tired these days." ”
"Are you with me?" Murphy asked, raising an eyebrow on his left.
"You need to rest!" Gal Gadot seemed to complain, "I need to rest too!" Didn't you have enough last night? ”
Murphy suddenly reached over from the dining table and took Gal Gadot's hand, "Honey, it's not enough ......to do it for a year."
Gal Gadot glared at him, raising an eyebrow as well, "Do you have that ability, huh?" ”
She has never denied that the tacit understanding between the two in that regard is simply perfect, and every time it passes, people unconsciously want to next time.
"Do you want to try?" Murphy certainly won't throw in the towel.
"Hurry up and eat." Gal Gadot quickly changed the subject, "Who do you think will win the afternoon game?" ”
Without thinking about it, Murphy said, "New England Patriots, of course." ”
Gal Gadot didn't know much about American football and asked curiously, "Why not the Carolina Panthers?" ”
"Because ...... in both teams," Murphy shrugged, "I only know New England Patriots quarterback Tom Brady." ”
Aside from football, he doesn't know much about sports, and he knows Tom Brady, more because of Gisele Bonson's connections.
After lunch, the two went to the backyard for two turns, then went back to the upstairs master bedroom for a beautiful nap, and then went to the living room together, turned on the TV, and waited for the Super Bowl to start.
The valley was silent at this time, and everyone seemed to be waiting for this moment.
In a chic French-style cottage, Martin Smith and his friend Anderson Williams prepared beer and popcorn early, watching the game while enjoying the thrill of alcohol.
Although they are only eighteen years old, the two of them are not in public, and they have no scruples about drinking.
The game was very intense, the New England Patriots under the instigation of Tom Brady, frequently used short and fast passes to score touchdowns, Calero's Panthers did not show weakness, their ground attack was quite sharp, so that the New England Patriots could not be guarded, and the scores of the two sides have been in a stalemate, even until halftime.
As soon as the game was over, Martin Smith and Anderson Williams went to the toilet one after another, ran back and sat down, more focused than they had just been, ready to watch the halftime highlights of the Super Bowl.
First, there were commercials, which were shot very well in the major manufacturers, and then there were Hollywood movie trailers, which were also the part that Martin Smith and Anderson Williams paid the most attention to.
In the first advertisement for "Shrek 2", the two were indifferent to the cartoon and ignored it directly.
Immediately after "Spider-Man 2" and "Harry Potter and the Prisoner of Azkaban" made them slightly interested, but the bizarre SM appearance and black heroine of "Catwoman" are simply unacceptable.
"DC is getting more and more depraved." Martin Smith shook his head vigorously, "What are you filming all this for?" And turned Selena Kyle into a black man? Did a Warner Bros. man get water in his head? Is there a mistake? ”
"My happy catwoman...... Anderson Williams was even more distressed, "was made like this?" I definitely won't watch this movie. ”
Martin Smith suddenly asked, "What's the next ad?" ”
"My clothes are red so the bad guys can't see me bleeding!"
On the TV screen, I saw a pair of red arms stretching out from the back of a car that overturned on its side, and the words that came out were very weird, and there was a feeling of under-flattening, "This brother is very smart, his pants are brown, and he won't be found if he is scared!" ”
The camera points to a strong man with a gun in brown pants.
Hearing these banter words, Martin Smith and Anderson Williams, who had just been caused by Catwoman, disappeared in an instant, and their nerves, which were tense because of dissatisfaction and anger, were immediately relaxed.
As soon as the spit ended, a red guy as funny as an avocado jumped up from the back of the car to kill the enemy, and shot off a person's head, and the technique couldn't be more aggressive......
At the same time as the head was blown off, the mouth covered under the mask spat out a series of attacks.
This guy not only uses weapons to carry out physical attacks, but also uses poor broken mouths to carry out mental attacks.
When he is attacked by the enemy, he will be scolded back first, even if there is a big hole in his arm.
In just a few pictures, this guy's personality is clearly explained, and Martin Smith can easily see that he is not invulnerable, he just doesn't care, he doesn't care about the pain, and he can heal like Wolverine after that.
"It's Deadpool!" Anderson Williams said, "This is Deadpool! ”
Martin Smith hadn't paid much attention to it before, and he couldn't help but ask, "Is that the new film that Twentieth Century Fox expanded on "X-Men"?" ”
Anderson-Williams nodded, "That's right! ”
The commercials continue, and everywhere Deadpool goes, it becomes a slaughterhouse for bad guys, and only the lowliest people survive.
"It seems ......," Martin Smith scratched his head, "the commercial seems to be much better than Catwoman." ”
He confirmed his opinion, "It's really much better." ”
"If you only watch commercials." Anderson Williams is still nodding, "It's better than X-Men 2." ”
Later, the commercial features a young girl in a comic-style X-Men uniform, with cool short hair and a punk outfit, whose name is spitted out by Deadpool along with Alien and Ridley Scott......
Then Deadpool's words left the two of them a little dumbfounded.
"The producer is so stingy that he only invested so much in my personal biopic, and the director is also a novice who has never made a superhero movie, if the production is not good enough," Deadpool made a neck wipe motion to the camera, "I will definitely ...... the director and producer"
Is this talking to the audience? Or are you talking to the director? It feels so strange to have such a protagonist.
Countless viewers who saw the commercial film have arisen such thoughts, "Deadpool" comic book fans are okay, after all, in the comics he has the ability to break the fourth wall, and others are more curious.
Curiosity is one of the effects that a film needs to achieve.
However, "Deadpool" could not be the focus of Super Bowl halftime because of the events that followed, which sparked heated discussions across the United States. (To be continued.) )