In order to maximize the effect of Weibo upgrade, Zhang Bin decided to put a big advertisement on the Spring Festival Gala.

Zhang Bin and they invested heavily in this year's Spring Festival Gala to pull Weibo directly in front of the people of the whole country.

If you want Weibo to be known and even known by everyone as soon as possible, the Spring Festival Gala is the best stage.

Where Weibo can play the biggest role is the real-time interaction inside and outside the Spring Festival Gala every year.

The audience in front of the TV can follow the Spring Festival Gala in real time through Weibo,And then in accordance with the established format,Publish Weibo related to the Spring Festival Gala,You can say anything,In short, it is to use Weibo to interact with the Spring Festival Gala,The backstage of the Spring Festival Gala program will draw a certain lucky audience,Give a certain reward,This reward is, of course, Hengyuan Group is responsible。

For example, the Spring Festival Gala every year will select outstanding programs and individuals, this is the best promotion of Weibo, users can send their favorite programs and actors through Weibo, and then Weibo will summarize them, and finally select them.

These activities are all participated by the whole people, and the attention is definitely very high.

In short, in order to contract the on-site and off-site interactive channels of this year's Spring Festival Gala, Weibo spent a total of 150 million advertising fees, which Zhang Bin asked Kuang Jing to snatch from other advertisers two months ago.

With such a high advertising fee, the details naturally have to be refined to all aspects, and even Zhang Bin will show his face several times at night.

Zhang Bin, as the spokesperson of Hengyuan Group and Weibo, will take Zhao Min to the scene to watch the Spring Festival Gala in person, when to show his face, a total of several times, these are all marked in the contract, this is the effect of money.

This money is the highest single advertising planning cost since the establishment of the Weibo Division.

However, Zhang Bin feels that it is worth it, and the power of the Spring Festival Gala is undeniable.

That's why Zhang Bin asked at the beginning to put the upgrade task of Weibo before the Spring Festival Gala.

It can be said that this upgrade of Weibo is precisely to cope with the wave of user growth that Weibo is about to usher in after the Spring Festival Gala.

And in order to avoid problems on the night of the Spring Festival Gala, the entire Weibo Division also began to prepare for the war with all its might.

When Dai Zhikang called, Zhang Bin just woke up.

"Chairman, the upgrade has been completed and everything is going well," Dai reported.

"What is the current usage of users?" Zhang Bin asked.

"Everything is normal," Dai said.

"Well, inform the logistics department, the server must be forceful, don't drop the chain for me, if something goes wrong, the person in charge will directly give me a fuck", Zhang Bin said in a bad tone, on Weibo, he has spent hundreds of millions of dollars in the past year, it can be said that he has spared no effort, but if there is a little problem, it may make him lose tens of millions or even hundreds of millions of funds.

After hanging up the phone, Zhang Bin slept for a while, at half past seven, got up to wash, and asked someone to bring some breakfast by the way.

Generally, Zhang Bin eats breakfast, in this case, he eats slowly alone, if he goes out to eat in a breakfast shop outside, he will sit down with Wulong Chen Yi and them to eat.

Just after eight o'clock, Zhang Bin came to the company.

Although the incident between him and the tax bureau has cooled down, the more noisy the starfish park project becomes, some people are questioning whether the project is necessary, because spending so much money is just to provide a better environment for the rich, why not use the money to improve the living environment in the city.

For example, traffic congestion, such as urban waterlogging, such as environmental improvement, or spending on urban infrastructure can be done, in short, you can't spend money on these places.

Lu Ziyu sorted out the newspapers for the day, and some useful ones were classified and put away, and those that Zhang Bin thought would focus on would be circled and highlighted.

After a while, Dai Zhikang came in and gave a brief explanation of the situation after the upgrade.

"How is Xiaoyang over there, I've been too busy these days to ask him," Zhang Bin asked.

"We met two days ago, and recently the new office area will be ready to move in, and he is ready to move in after the year, and now he is preparing for recruitment and open beta testing after the year," said Dai Zhikang.

"Kuang Jing, I haven't seen it in the past few days", Zhang Bin has been too busy recently, and he didn't bother to ask about the situation of these capable people.

"Tomorrow is the last concert, and she has been busy with things at the venue for the past two days," Dai Zhikang said.

"Well, you go get busy," Zhang Bin said.

Zhang Bin called Lu Ziyu up and went to the preparatory location for the concert.

This concert was held in the open air, so it was necessary to set up the stage in advance, and in order to prepare for this concert, Kuang Jing could be said to have been busy half a month in advance.

Decorating the concert scene, determining the actors, sending out invitations, formulating the whole process, etc., Kuang Jing is all single-handedly involved and personally involved, so that there will be no problems.

It can be said that before the year, this concert will be the grandest concert in the whole Yenching, and it will be the grandest concert in the entire concert tour.

The promotion of the concert began as early as a month ago.

At present, the number of invited guests has reached eighty-six, and there are actors and singers, all of whom are powerful artists.

The Weibo Division sends an invitation to the artist, and most people will agree, no matter how big the name is, how much will give face, because if you don't give it, if you don't give it, maybe you will be banned when you are.

With the increasing influence of Tianyu Media, coupled with the strong alliance with the White Horse Alliance, in the entertainment industry, if you don't want to offend Hengyuan Group, you can cooperate obediently.

Once Hengyuan Group is unhappy, you and your works will be directly blocked.

Think about the status of the White Horse Alliance in China now, being banned by it will mean that no matter how good your works are, there will not be too high a box office in China.

Recently, the news that the White Horse Alliance is about to release bonds has come to consult, and the entire board of directors has been busy, not only individuals, but also some theaters want to come and have a good time, and these need to be reviewed by the board of directors in person, and conclusions will be reached, and finally handed over to Zhang Bin to sign and confirm.

Of course, these things are done by the people below, and Zhang Bin has no leisure time.

The stage for the concert was set up in a large square.

The square had been completely cordoned off since three days ago to set up the stage for the concert.

Zhang Bin let the car park outside and got out of the car.

A cordon has been set up outside the square, and security guards are patrolling.

Zhang Bin called Kuang Jing.

Soon, Kuang Jing walked out of it.

"Chairman", Kuang Jing looked a little anxious, and her breath was a little uneven.

"I'll come and take a look," Zhang Bin said with a smile, and then walked inside with her.

Zhang Bin took a look at the stage construction, up to now, the stage has basically been built, the staff is currently debugging some equipment, the people below are in the demarcation area, and some people are responsible for placing chairs.

Zhang Bin watched on the side, and Kuang Jing gave a brief explanation of the various situations and Zhang Bin on the side.

"We must pay attention to security, there will be a lot of spectators at the scene tomorrow, one is to avoid fans gathering to watch, resulting in injuries to artists, and the other is to avoid stampede accidents, emergency measures must be prepared to prevent various situations", Zhang Bin explained.

"Rest assured, this is our eighth concert, and we have a lot of experience, so there will be no problems," Kuang Jing said with a smile.

Zhang Bin smiled and nodded, "Well, I have always been very relieved of your affairs."

Zhang Bin was actually very glad that he had the vision at the beginning and pulled Kuang Jing out of the TV station to do things for himself.

Obviously, Kuang Jing's ability has been well proven in this year, and it can be said that if Zhang Bin is the guide of Weibo, then Dai Zhikang and Kuang Jing are his right and left hands, and they each helped him support Weibo for a while.

Weibo has been able to get to this day, and both of them have contributed a lot.

Especially in event planning and business negotiations, Kuang Jing's ability to show made Zhang Bin feel amazed, and she was always able to complete the things handed over to her well, and she didn't have to worry about him at all, so Zhang Bin has always been very relieved about Kuang Jing.

"After the concert, you have to be more careful about the contact with the Spring Festival Gala Organizing Committee, and you can't ignore some details," Zhang Bin said.

"I have been following up on this, and I will contact the chairman if there is any situation," Kuang Jing nodded and said.

"You have worked hard this year, I could have let you take a vacation after this concert and take a good rest for a while, but I really don't feel at ease without you on the Spring Festival Gala, after all, this time I invested so much money, and it is also the most important promotion on Weibo, so you will work hard for a while, and when you are busy with the Spring Festival Gala, I will allow you a month of paid leave, arrange your own things well, you can accompany your parents and family, and go out to travel, of course, don't ignore personal problems", Zhang Bin said with a smile.

When Kuang Jing heard Zhang Bin say this, she immediately covered her mouth and laughed.

"What are you laughing at?" Zhang Bin was a little confused, so seeing Kuang Jing laughing so happily alone, he also smiled.

"Chairman, why do you talk like my elders", Kuang Jing couldn't stop laughing after speaking.

Zhang Bin touched his nose a little unnaturally, and said: "Aren't I worried that others will say that I am a Zhou Peel, I don't want my uncle and aunt to complain that I am too harsh on you."

"Well, I'll pay attention, in short, I won't let others say that the chairman is Zhou Peel", Kuang Jing nodded seriously.