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After such a wave of publicity, the popularity of "City of Chaos" overseas can be regarded as open, Murphy's films except for "Man of Steel", the rest of the overseas box office performance is relatively weak, which is also the difference brought by the film genre, the production cost of "City of Chaos" is as high as 150 million US dollars, and the publicity and marketing expenses of Twentieth Century Fox have also increased to 150 million US dollars, such a huge investment is destined to be impossible to operate only as a North American film, it must be a global blockbuster. Pen, fun, pavilion www. biquge。 info

In fact, Murphy did the same, and the title of the film was changed from "Dark New York" to "City of Chaos", which was also reflected, and the name of the place with rich regional characteristics was deliberately removed.

After the scandalous hype of Margot Robbie, Murphy released the first official trailer, which was a little over two minutes long, and was released simultaneously on Fox Television Network and his official social platforms.

At 417 Fifth Avenue in Manhattan, New York, the headquarters of Marvel Comics, Kevin Feige, Stan Lee, and Avi Arad sit in an office and look through a projector at the just-released trailer above a white screen.

In the picture, a stout man wrapped in a suit like a body armor knocks one enemy after another to the ground, and in the dialogues that sometimes appear, there are also "those who lose in your fight will become lynchers who fight violence with violence", "If you want to make people fearful, you must overcome the fear in your heart", "Do you understand the ugliness of human nature when you think your experience is miserable?" ''Justice does not mean revenge' and so on, this kind of line that sounds rich in life philosophy and ups and downs.

These lines, combined with the dark and deep atmosphere, make the whole trailer look quite stylish.

However, these are not the attractions of the Marvel Big Three, what really makes them pay attention is the time when the trailer is finally played - May 5, 2011, released in North America!

"What does Twentieth Century Fox want to do?"

The projector turned off, and Stan Lee, the old man, was the first to cry out, "And that woman Carla Fez, is she crazy?" Didn't she know that our "Thor" was also premiering this weekend? ”

Kevin Feige and Avi Arad didn't say it as directly as Stan Lee did, but their faces weren't very good-looking.

Marvel Studios announced the schedule of "Thor" very early, starting from "Iron Man", the first weekend of the summer file is a fixed release time for Marvel films, in view of Walt Disney's strong distribution ability and Marvel Studios' rapidly established brand effect, other companies' films will not let go of this schedule.

For the "Batman v Superman" released last year, Warner Bros. originally set the release time to be the first weekend of the summer season, in order to compete directly with Marvel's "Iron Man 2", but finally took the initiative to back down......

Marvel's superhero movies are becoming mainstream, Marvel superhero movies are very powerful, and Marvel superhero movies are a well-known brand in Hollywood today, which has become a consensus within Marvel's top management.

Therefore, even if it is a third-rate comic book hero like Thor, they are confident that it will be adapted into a very successful superhero movie.

And as early as the beginning of the preparation of this film, Marvel Studios and Walt Disney announced the release date of "Thor", and the super productions of other companies also tacitly did not squeeze into this weekend, "Thor" did not have strong competitors in the release weekend, and Marvel also had high hopes for this film.

Now, it suddenly squeezed in such a "City of Chaos"!

"How big of an impact could it be on us?" Avi Arad frowned, "Will it be a big shock?" ”

Kevin Feige shook his head, "It's hard to say, if it's someone else's film, there may be a big chance of failure, but Murphy Stanton's film ......"

At this, he sighed softly.

Avi Arad remembered Murphy's past films, and his brow furrowed even more.

"I'm going to call Twentieth Century Fox and Carla Firth!"

Because of the "X-Men" series, Stan Lee has dealt with people at Twentieth Century Fox a lot, "Let them change the schedule!" ”

"It can't be!" Kevin Feige glanced at Stan Lee with a subtle hint of contempt in his eyes, "This trailer was already broadcast on Fox TV and the Internet last night, and the release date was announced, how could Twentieth Century Fox change?" ”

Just as Walt Disney couldn't possibly change the release date of Thor, changing it meant that a lot of the pre-publicity work was done in vain, and it also meant a greater risk.

Avi Arad hasn't stretched his eyebrows since he saw the release date of "City of Chaos", and he can't help asking, "Why did Twentieth Century Fox choose this schedule?" ”

"Murphy Stanton had not previously decided on the title of 'City of Chaos,' which affected Twentieth Century Fox to announce its release date." Kevin Feige knows something about this, "When they reached a consensus and determined that "City of Chaos" would be released this summer, the relatively good weekends of this summer season had been divided up by several super blockbusters that had already set their release dates, leaving them with not many options. ”

Stan Lee tugged at the corners of his mouth, "So they chose the beginning of the summer season to be released?" ”

Kevin Feige shrugged, "There are good and bad weekends in the summer season, the first weekend in May, the Memorial Day holiday, the weekend in mid-June, plus the Independence Day holiday, this is recognized as the best weekend schedule in the summer season. ”

Super-blockbusters with huge investments, especially those that think they are competitive enough, tend to squeeze into these few weekends.

Other weekends are not bad, but the big explosion may be lower than these schedules, although the summer season is the largest schedule in North America, but the weekend is also good and bad.

For example, on the first weekend of May at the beginning of the summer season, because March and April are the traditional off-season for movies in North America, there are very few super blockbusters released in these two months.

The coldness of these two months, on the other hand, will make fans feel a sense of hunger, which has been fermented for nearly two months, and can often burst out with a strong motivation to watch movies, and the first thing to face is the super blockbuster at the beginning of the summer season.

Tens of millions of hungry and screaming fans are looking forward to the release of the super blockbuster, although the first weekend of the summer season in North America has not yet been released, and there is no holiday effect, but under the influence of this situation, as long as the reputation of the released commercial giants is not too bad, they can often break out good box office results.

Thinking of this, Kevin Feige suddenly understood something, and said slowly, "Carla Firth and Twentieth Century Fox scheduled "City of Chaos" to be released on the same weekend as "Thor", there is only one possibility, they don't think that "Thor" will affect their film. ”

"Won't affect their films?" Avi-Arad fell into deep thought.

Stan Lee subconsciously asked, "What do you mean by that?" ”

Kevin Feige said seriously, "They think that "Thor" does not have a strong competitiveness in front of "Chaos City" at all! ”

"Not competitive?" Stan Rijo stood up, "What are you kidding, this is a Marvel superhero movie!" ”

Past successes from "X-Men" to "Spider-Man" to "Iron Man" have made Stan Lee confident in his children.

After saying that, Kevin Feige felt more and more that this possibility was very big, "Judging from the trailer, Murphy Stanton's "City of Chaos" is realistic and dark, but it has a certain superhero color, have you found it? ”

Stan Lee thought back to the trailer he had just watched and nodded slightly, a man saving a city, and hiding his head and tail with two faces, it really does look a bit like a superhero movie.

Kevin Feige added, "Thor is just a third-rate comic book hero with little fame after all. ”

Hearing such a judgment of his own child, Stan Lee was upset and continued, "Thor still has a readership, and that movie is just an original that doesn't even have the original book!" ”

Then, he added, "Don't forget, this is a Marvel movie, a powerful movie brand!" ”

"Really?" Kevin Feige is at the helm of Marvel Studios, and he has always been confident in his own films, but he will not be dizzy, "The brand of Marvel superhero movies is strong now? But how is the brand more than Murphy Stanton? ”

"We ......" Stan Lee was about to say something like 'we have a bigger impact,' but swallowed back the latter words when he thought of what Murphy Stanton had done in Hollywood.

In recent years, famous media such as "The Hollywood Reporter", "The New York Times" and "Los Angeles Times" have praised Murphy Stanton as the most perfect director who combines business and art in Hollywood since the new century! And his "Man of Steel" is recognized as the pinnacle of superhero movies!

Even if Stan Lee's old face is thick enough, it can't be said that Marvel movies are more influential in North America than Murphy Stanton.

"Kevin?" Although he didn't agree with Kevin Feige, Avi Arad knew that he should be unanimous at this time, "Do you want me to communicate with Walt Disney to change the release date of "Thor"? ”

"It's already March." Kevin Feige shook his head, "It's too risky to change schedules, and Disney won't agree to it." ”

He thought for a moment and said, "Well, let's go to Los Angeles together and urge Disney to increase the promotion of "Thor", and we may not be uncompetitive." ”

Avi Arad nodded slightly, and Kevin Feige continued, "I'll meet with Carla Firth and try to limit the intensity of the competition. (To be continued.) )