Fireworks culture is not the only one who knows the planning and preparation of this online program, in fact, there is no impermeable wall, not to mention that now fireworks culture is already particularly concerned in many places, and there is a little bit of wind and grass, and many people will know it immediately. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

So now, in fact, many people in the industry know about this matter and know that Fireworks Culture is planning a variety show.

At the beginning, many people remembered the behemoth "Speed Dating Men and Women" planned by Li Kuo, and now the show has begun to enter the stage of eating old books after several years of development, but the amazing feeling when it came out is still fresh in everyone's memory.

So they thought of this show at the beginning, and they also felt that Li Kuo might have a big explosion this time, after all, the classic planning of the previous "Never Expected" and "Grassroots Men" is close at hand, and many of Li Kuo's things have already made great achievements, and there is no shortage of such a variety show now.

But this kind of thinking disappeared after they learned that Fireworks Culture is now going to make a thorough online variety show, because everyone has never heard of online variety shows before, so naturally they have never seen a successful case, and this is still a very unreliable plan when you think about it.

After all, traditional variety shows are quite mature, and the practice of broadcasting them on TV stations and then attracting advertisers has long been deeply rooted in the hearts of the people, but where does online video make money? Even if you can make money, how many dollars can you earn?

Under some of everyone's thoughts, I feel more and more that this show is very unreliable, and there shouldn't be much value for attention, and everyone can understand the mood of fireworks culture, and I also feel that their innovation is still quite good, but the ending after this innovation should be tragic.

…… After hearing the news, the most applauded was Jiangnan Satellite TV, and they now felt that the fireworks company was obviously going to kneel this time, in this case, their previous most hated opponent could now be regarded as having an end that made them clap their hands.

Indeed, it is very arbitrary for them to come to such a conclusion, but before the current so-called online variety show is actually launched, judging by everyone's experience, this is a loss-making deal.

In this way, almost all the industry is waiting to see Li Kuo's jokes in this matter, and waiting to see Li Kuo and them taste the bitter fruits in this matter.

However, the rise of fireworks culture is too fast now, and for many people, they still have a certain jealousy of this company in their hearts, and they feel that they are going to be unlucky, but they are still quite happy.

"I have to say, this Li Kuo's courage is really too big, is it because the previous two online short dramas are very popular, does he think that everything on the Internet can be popular in the future? He must have suffered for this idea, there is no doubt about it. ”

"Online video already has a lot of shortcomings, especially the difficulty of monetization, I think Li Kuo should also have a deep understanding of this, but why is he doing more thankless things now? I really don't know what this person thinks. ”

"Li Kuo is too smooth, no matter what he does, he can do it as soon as he does, and he should also suffer hardships this time, maybe it is also a good thing to endure hardships."

…… Li Kuo must still be able to hear some similar voices, after all, there is still a well-informed Xiao Qifan here.

Xiao Qifan was able to show Li Kuo similar things as quickly as possible to let him know, so Li Kuo would soon be able to grasp some of these voices.

However, after hearing these voices, Li Kuo couldn't do anything, and he didn't want to investigate, after all, facts speak louder than words, and it is useless to say this.

Li Kuo is still just busy with his own business.

It's just that during this time, Fireworks Culture encountered financial problems in the process of preparing "Run, Brother".

Of course, these are the challenges that come to be discovered after the budget has been largely completed.

The current fireworks company, the market value is estimated to have reached a terrifying 600 million, this number has increased I don't know how many times compared with before, which is also the market's recognition of Li Kuo. It's just that the 600 million, as long as it is not directly acquired or listed, is just a number, just a number that can symbolize the true value of the company.

This figure is not cash......

So the fireworks company just sounds like the valuation is quite huge, but if you look closely, it doesn't have much liquidity, mainly the advertising expenses left over from the previous few online dramas, but there are all kinds of expenses in between.

If the company wants to develop and grow, it naturally needs to use money to make money, even if it is a company like Li Kuo who does not seem to need much technical content, in fact, it also needs to replace various equipment frequently, and it must also be added.

For example, last month, the company spent more than 3 million yuan just to buy cameras, various lights, and some other shooting equipment, and these funds were all smashed in it, and there was no splash at all for a while.

In this case, the fireworks company now has only 13 million funds on its books, even if part of the money can be recovered through advertising after the first episode, but when the show is launched, it is absolutely impossible to start with about 25 million to 30 million less than the show.

This is already the bottom line......

As a result, there is still a funding gap of 12 million! That's still at least.

The fireworks company is now starting to get a bit of a stalemate.

If these 12 million things can't be solved, this show won't be able to start.

Li Kuo and they communicated with Qiyi Video Network, but there is still no way, these guys from Qiyi Video Network are still unwilling to devote themselves to this show, they still just want to undertake the activities of publishing and publicizing and advertising investment, obviously the same as before.

This money has to be figured out by Fireworks Culture itself.

What to do?

After careful consideration, Li Kuo still felt that this show would definitely be as popular in this time and space, so he finally decided to invest his own money! Of course, if he invests his money, a larger part of the money that can be recovered later will also go into Li Kuo's private account, rather than the public account of Fireworks Culture.

Xiao Qifan has no opinion on this, anyway, if this show can be successful by then, then Li Kuo's money will also be deserved.

For the sake of these funding gaps, now Li Kuo has also begun to take stock of his money to see how much he has now. (To be continued.) )