Chapter 673: Leveraging Strength
"Where is the project of Gray's Fifty Shades?"
Gal Gadot had long said that he was going to run the project, and Murphy agreed, and now when she mentioned it, he couldn't help but ask, "Is the script done?" ”
He remembers that he just gave Gal Gadot a random script and then became the shopkeeper. Pen % fun % Pavilion www.biquge.info
"I've hired a screenwriter."
Gal Gadot was very interested in adapting Fifty Shades of Gray because of the subject matter, "I hired a team of three writers to start writing the script based on the original book and your script outline. ”
"Hmm." Murphy nodded, "You can do it as you see fit." ”
Due to the early time to get the copyright, the copyright fee of "Fifty Shades of Gray" is not high, and the type of film has decided that it will not be a big investment and big production, so it is perfect to hand it over to Gal Gadot to practice.
Frankly speaking, if the two of them starred in this film in person, they would undoubtedly be the most suitable actors.
Of course, Murphy just thinks about it like this, how the two of them play in private is their own business, and it would be ridiculous and generous to run to the screen and mess around.
"Won't you give me some advice?" Gal Gadot asked.
"First of all, the actors." Murphy specifically advised, "This is a story of a Mary Sue and a domineering president, the actress must be sexy and beautiful, and the actor must be handsome and chic, which is very important." ”
The heroine in the past, whether in appearance or figure, is a little bit worse.
Gal Gadot nodded, taking it to heart.
"That's right, dear." Murphy asked, "Do you have the right director?" ”
The director's role in the film is self-evident, even if it is this kind of bloody commercial film, it will not be an exception.
"There's a potential person that I think would be a good fit." Gal Gadot didn't hide it either, and directly said his thoughts, "What do you think of Sofia Coppola?" ”
"Female director?" Murphy shook his head without hesitation, "This person is not a good candidate." ”
Without waiting for Gal Gadot to say anything, he added, "I think it's better not to use female directors. ”
Hearing Murphy's last sentence, Gal Gadot couldn't help frowning, "Honey, you're sexist. ”
Murphy spread his hands rather innocently, "It's not about sexism. If you're running an independent film, I would never object to you using female directors, but it's better not to use female directors for a typical commercial film like "Gray's Fifty Shades." ”
Although there is no shortage of successful examples of female directors directing commercial films in Hollywood, they are very rare, and after so many years of development, Hollywood has long reached a consensus that female directors are more suitable for independent films than mainstream commercial films in Hollywood.
Seeing Gal Gadot, he still didn't understand a little, Murphy simply said a few words to her, and Gal Gadot also gave up the idea of using a female director.
This is definitely not Murphy's bias.
After more than 130 years of development, many changes have been made, and generations of filmmakers have witnessed technological advancements: from Edison cinema cameras to Blackmagic cinema cameras to IMAX3D cameras; From exhibitions, events, movie projectors, to smartphone exhibitions and more.
However, there is still one phenomenon in the film industry that has not changed - the presence of female directors is not so strong.
There is no doubt that there are many female directors, and Murphy is sure that many people have also heard of several famous female directors such as Kathryn Bigelow and Sofia Coppola, but the number of female directors is unheard of, let alone the emergence of globally renowned directors such as Martin Scorsese or James Cameron.
Compared with the Hollywood experience, female directors are more likely to find a sense of presence in independent films and achieve "relative success".
Murphy has seen a statistic that in the 10 years from 2002 to 2012, there were nearly 24 percent female directors at the Sundance Film Festival, but less than 3 percent of the top 100 films at the box office.
Looking at Hollywood as a whole, the proportion of female directors was 9 percent in 1998, 7 percent in 2010, and 5 percent in 2011.
Even as the feminist movement is thriving, there is a trend towards fewer and fewer women in the film directory industry.
In addition, the Oscars, which favor independent films, have only been nominated for the Oscar for Best Director four times in the past 85 years.
Although some statistics may not be entirely accurate, the general trend has not changed, and the reasons for this are complex.
On the one hand, most famous movies are shot by well-known male directors, especially well-known male directors have an innate advantage in breaking conventions and adapting scripts; On the other hand, many female directors are not capable of performing filming, which invisibly reduces the competitiveness of female directors.
In fact, every year, half of the graduates from the major film schools in North America are men and women, which means that there seems to be something going on from the graduation ceremony to the shutdown celebration, resulting in such a large gap in the number of male and female directors, one of which is that many people in the industry have "misogyny", they think that women can't do filming at all, and it will bring a lot of trouble.
In addition, the hardest thing for a female director to make a film in Hollywood is not in terms of making a film, but constantly dealing with outsider factors such as sexism, sexual harassment, etc.
I'm sure everyone knows that this is a little trouble that is very common in Hollywood.
While the data shows that, as a woman, wanting to make a film directly is bound to be more ostracized, less respected, and a long walk to pave a thorny road than her male counterparts, the advent of independent cinema has made female directors more and more open-minded.
A large number of female directors have also joined the independent film industry.
According to Murphy's understanding, since Kathryn Bigelow won the Oscar for Best Female Director in 2010, countless female directors have been inspired, and even many female directors are still in tears after learning the news, saying: "Oh my God, we did it!" ”
In short, whether it's Sophia Coppola or Kathryn Bigelow, if they're going to make a standard commercial film and want Stanton Studios to invest, Murphy will definitely back down, and the risk is too great.
On the other hand, if it were an independent film for the awards season, Murphy would definitely invest in it.
The matter of "Fifty Shades of Gray" was basically operated by Gal Gadot afterwards, and Murphy continued his post-production work.
In the studio of the Fox Building, Murphy stood in front of the monitor, looking at the camera frame, the first shot was a large vista, and then the glass of a building was suddenly shattered, and two figures were revealed from the outside in.
"Stop!" Murphy said very decisively, "The back of the second lens is all cut out, and after the window is broken, the camera should immediately switch to the indoor close-up, which must be clean and neat. ”
Jody Griffith immediately edited according to Murphy's request, and after just a few minutes, the picture continued to play, and Murphy kept asking for himself, "The hook gun is hooked out, don't wait for it to land, you have to switch to the back of James, the camera continues to push, the same technique, use the push camera to mobilize the rhythm and mood of the film." ”
Without asking other assistant editors to help, Jody Griffiths took matters into his own hands and completed Murphy's requests one by one, and the two exchanged a few words of opinion from time to time.
"Murphy, I think we can break the rhythm of the camera pushing by the car that suddenly broke into James Franco's side."
Looking at the picture, Murphy rehearsed in his mind what might happen if he did so, and finally nodded, "Good idea, the next shot can also be handled in the same way, and when James just got into the car, immediately switch to the bandit on the other side and get up." ”
Switching from an unfinished action to another that you just started out of is a good way to speed up the pace of the film.
While Murphy was busy with the post-production of "Dark City", the promotion of the film was also underway, especially the viral marketing, which never stopped.
Before Thanksgiving in November, all those who had previously registered their mobile phone numbers and email addresses on the site received an email from the magician who claimed, "Friends, our goal is not just New York, it's all!" ”
The email also included an attachment with portraits of previous U.S. presidents, but all of them had blood-dripping daggers in their eyes and colorful magic balls in their mouths!
These promotional materials are also showing the madness of the little magician step by step.
On the other hand, Jay Rachel's previously announced election website is now open for voting, and the results will be announced in April next year, when it will be revealed whether Jay Rachel can be elected as New York City's grand attorney.
The Magician is also in action, sending a message to all phone users claiming that if Jay Rachel is elected, he will take immediate action against her.
Although there are many viral marketing campaigns for "Dark City", they generally revolve around two basic points, one is the magician played by James Franco, and the other is the casting of the New York City prosecutor in which Jay Rachel participates.
In 2012, a major social hotspot was the presidential election in the United States, all the media and Americans are paying attention to this quadrennial event, and everything related to the election has become fragrant and sweet.
They have produced no less than 20 websites, large and small, including the elector's website, the prosecutor's election website, Jay Rachel's personal website, and so on, each of which is informative enough to confuse the real thing.
In addition, the marketers also specially created Jay Rachel's campaign ad, with pictures and videos, to create an election atmosphere that is as fierce as in reality, so that fans have a strong sense of participation.
"Dark City" closely follows social hotspots to do viral marketing, which can be said to be a smart move to leverage strength and get twice the result with half the effort.