Chapter 60: Finalizing the advertising slogan
After lunch, Huilan called Tong Shuihe again, told SΓΉ that the Binhe Road advertisement had been completed, and thanked her. Then he also said that there would be entertainment in the evening, so he asked Tong Shuihe not to wait for her to eat.
The public service announcement was really neat and crisp, which made Whelan feel very happy. She pondered for a moment, the reason why this matter was done well was mainly due to Zhong Yueling's work. Because she is familiar with the leaders of the district municipal and city appearance management committee, she immediately contacted people as soon as she learned the news, and as a result, she seized the opportunity. Of course, she also knew that Tong Shuihe's information was also crucial, and without this information, they would not be able to seize this opportunity.
In the past week or so, several things have been done one after another, which has made Whelan feel a little sense of accomplishment. First of all, I translated the profile of the international company and wrote the profile of the company, which is equivalent to the assessment of the fee. Then I became an advertising agency for the fitness fruit beverage company, and today I won the Daoqi advertising agency for half a year on Binhe Road. It can be said that Whelan laid the foundation for his own development in the month he spent at the advertising agency.
In the afternoon, Whelan stamped the company's company seal on the advertising agency contract of the fitness fruit beverage company, and took out two copies for Mr. Liao to prepare. Then I went to ponder the agency words for fitness juice advertising.
Fitness juice needs a more eye-catching and catchy advertising slogan when advertising. Whelan has been pondering for several days, and although he has figured out a few, he is not very satisfied. I always feel that I am not in the ideal state. So as long as there is nothing to do, she keeps pondering that key advertising slogan.
The phone on Zhong Yueling's desk rang. She picked up the phone, and the front desk lady said that Mr. Liao of the fitness fruit beverage company was here. Zhong Yueling put down the phone and dialed Fei Jia again, informed him of the situation, and then walked out of the office area with Whelan.
When they came to the front desk of the company, Zhong Yueling and Whelan met Mr. Liao and shook hands with each other. Mr. Liao introduced his female secretary to them, her name is Ning Ju, and she is 23 years old this year. Zhong Yueling recognized her as the one who commanded the workers to carry the juice for them that day.
Zhong Yueling and Hui Lan took Mr. Liao and Secretary Ning to the reception room. The reception room is a small room with a circle of sofas and two coffee tables in the middle. There are several bottles of mineral water on the coffee table. Everyone sat on the sofa, and Whelan handed the mineral water to Secretary Liao and Ning.
Zhong Yueling said happily: "Liao is always a happy person, and he does serious things as soon as they meet, which is really generous." We have now stamped the company seal and are now starting to fulfill the contract. Our purpose is clear, which is to get the fitness juice out there. Therefore, I hope that Mr. Liao will still support him. β
Mr. Liao smiled and said, "You are helping us do the work, so we will definitely support your work." β
Fei Jia walked in, shook hands with Mr. Liao and Secretary Ning respectively, and then exchanged business cards. Fei Jia praised and said: "Mr. Liao's style of doing things is really famous in our country, he is brave and wise, vigorous and resolute, and does not drag mud and water, which is admirable." β
Hahahaha, Mr. Liao smiled and said: "It's not that I have courage and wisdom, but your company's reputation is good, you have all found us, can we still be mother-in-law?" If you do, you'll miss the opportunity. You say don't you? There was another burst of laughter. Especially Ling Ling and Lan Lan, they enlightened me, I can't do it if I don't cooperate with you. He seemed to have something to say.
"Your senses are very sensitive," Fei Jia glanced at Whelan, "The two of them are our company's gold medal public relations women, no matter who they contact Zhun Cheng." It's a deep fate for you to meet each other. As long as there is fate, everything is easy to do. Fei Jia looked at Mr. Liao and nodded with satisfaction and continued, "So they gave you the biggest discount, only charging the cost price for the first three months, and we have never done this." β
"Thank you, thank you! The two of them were good boys, and when they saw that our juice wasn't selling, they were kind, and we all knew it. Mr. Liao seemed to be grateful.
"They have already made a plan to do some small advertisements in the newspapers, radio and television for three months, and also to concentrate on the banks of the Lan Hue River, which will be relatively inexpensive and effective. The plan has been prepared, but we are still carefully considering the advertising words. We'll give you a plan later, and tomorrow you'll be able to get the bill in and you'll be up and running. Figa gave a brief overview of the current situation.
"You guys are so fast, are you very efficient!" Mr. Liao praised, and then asked, "What are the advertising words you have in mind now?" β
Whelan interjected, "I've thought about three now. The first is: drink fitness juice and take the road of health; The second is: a cup of fitness juice is equivalent to two plates of stir-fried vegetables: the third is: if you want to be in good health, fitness juice is indispensable. Do you think these three are useful? β
"Not bad, not bad! All three of them are easy to use. Mr. Liao became excited, "You want me to see it!" To the second one, a cup of fitness juice is equivalent to two plates of stir-fried vegetables. Don't look at this cheesy, the more cheesy it is, the more it works. It means that as long as you drink fitness juice, you don't need to eat vegetables. β
Fei Jia took over and said: "It takes guts to use the second one, because generally they don't dare to choose this one. The first article is generally chosen for the formal rule, and there will be no problem in choosing this one, but it will not give a prominent impression. β
"Nowadays, many young people don't like to eat stir-fried vegetables and eat meat all day long, but they also know that they need stir-fried vegetables in their bodies, but they don't want to eat them. We use the second one to advertise, just to their appetite, they will rush to drink fitness juice. Mr. Liao said confidently, "I think I'll use the second one!" No, let's change it again! β
"It's better not to change it, if you change it, it means that everything you did before has been done in vain, and the efficiency of this publicity will be too low. It's better to think about it and not move. Zhong Yueling interjected.
"Then use the second one! If there's a risk, we'll take it. Mr. Liao said ruthlessly.
Fei Jia is waiting for Mr. Liao's sentence, if you choose the second article, you have to bear your own risk. But this sentence is not easy to say and can't be said, so I can only let Mr. Liao say it. Now that Mr. Liao has said it, then do as he says! So he said: "Since Mr. Liao has made such a big determination, then let's listen to Mr. Liao, let's choose the second one!" Although this one is risky, it is also risky and has a big opportunity, and it can really bring a big promotion! After saying that, Fei Jia asked Whelan to get the promotion plan.
After a while, Whelan brought the fitness juice promotion plan and handed it to Mr. Liao, and asked Mr. Liao's opinion. Mr. Liao looked at the plan and said, "Very good, no opinion, just do it according to your plan, and I will send the first payment tomorrow." After speaking, he looked at Zhong Yueling again, "Lingling!" We're going to have an opening tonight, and I wish you a great success in your promotion. β
Zhong Yueling looked at her watch and said, "It's almost time, let's get ready and leave immediately, Mr. Fei has already arranged it, and it's at the Lanhuihe Hotel opposite." Would you like to have more drinks today, or would you find a place to live? β
"That's not necessary, we'll go back after eating, and Secretary Ning will drive." By the time your promotion is a success, we'll have an all-nighter. At that time, none of you will be allowed to go home. Mr. Liao said and stood up and went to the bathroom.
Zhong Yueling said to Ning Ju: "I've worked hard for you today!" Ning Ju smiled.