356 encirclement and suppression of peak entertainment

Just when Chen Xueqian participated in the movie stills called "Uncle", he was inspired by the superb acting skills shown by Chen Xueqian and the others, but the Korean media were all making a fuss about another thing. Pen "Fun" Pavilion www.biquge.info

"Chen Xueqian officially challenged CJ Films!"

"Summit Entertainment VS Xijie Film and Television, the first dialogue between the two giants of Korean films, who can win."

"A contest sparked by a disgraceful business practice."

News headlines such as these almost entirely capture the attention of the South Korean public. The Korean society, which has just been swept up by Summit Entertainment's "Frozen", which has swept many box office records, has once again attracted all the attention of Summit Entertainment's latest trends.

Because it has always occupied the throne of the annual box office champion in South Korea for many years, Summit Entertainment's every move in South Korea has always attracted the attention of the outside world. And this time, Chen Xueqian's public criticism of Xijie Film and Television (i.e., CJ Film and Television) is undoubtedly more eye-catching.

It's just that behind this attention, there are also a lot of behind-the-scenes promoters. And many of them are local Korean film companies. They are very worried about the fabulous reputation that Summit Entertainment has slowly developed over the years. Because Summit Entertainment, which has not tasted defeat for many years, has almost formed a common sense in the hearts of the Korean people, and the production of Summit must be a high-quality product.

The impact of such word-of-mouth on cognition on the box office of movies is extremely huge. In today's era of more and more choices, and more and more difficult, the advantages of a company that is equivalent to quality assurance are extremely obvious.

Imagine when you suddenly walk into a theater and want to watch a movie, in the face of those dazzling films, which one should you watch, then often a quality assurance production company can help you make the final choice. Even if you don't have much interest in this movie, you might as well buy it with the mentality of giving it a try. Because the credibility of this company can be trusted.

The process of being able to create such a brand credibility is something that Summit Entertainment has accumulated with one wonderful movie after another in the past. This success is almost impossible to replicate, and its usefulness is unimaginable.

But it's just as important to ruin that reputation as to give Summit Entertainment a well-known failure. This failure is not necessarily a real fiasco, but rather creates an effect that everyone knows. When people think of Summit Entertainment, their first reaction is no longer a legend that must be a boutique, but a gorgeous defeat. This is enough to break the long-established preconceived notions in people's hearts.

So this time, this unjust battle of Xijie Film and Television has been approved by almost all local film and television companies in South Korea. And their approach this time is also extremely simple, helping Summit Entertainment to build momentum and lifting it to a height that no one can reach, a height that does not allow any failure.

Only in this way can it create a myth-shattering perception among the people in a defeat that is not a big defeat.

In mid-June 2008, Summit Entertainment came with another news that made many Korean film and television companies happy. Lee Min-jin, who has been the head of Summit Entertainment Korea since the time of CC Film and Television, officially transferred out of South Korea to work in the U.S. headquarters.

For this woman who once stood at the head of all local film and television companies in South Korea, the Korean film and television industry has always been unconvinced, in their minds, the success of this woman, or the success of Summit Entertainment, has little to do with her, almost everyone clearly understands one thing, that is, their real opponent has always been the man Chen Xueqian who stands behind Summit Entertainment.

But at this time, this appointment suddenly made these film and television companies in South Korea see an opportunity. A great opportunity to create a myth bust for peak entertainment.

For this reason, after the appointment was confirmed by the media, the next day many Korean newspapers appeared in the headlines.

"Lee Min Jin - a legend standing behind the pinnacle of entertainment!"

"With the legend gone, where will Summit Entertainment go in the future?"

"This woman has made the pinnacle of entertainment!"

Countless reports, touting the ability to do the best, have praised Li Minzhen to a height that people want to worship, in order to achieve this effect, even many film and television company CEOs who have been almost inseparable from Li Minzhen have appeared to build momentum for her.

"Although we have always been competitors of Xijie Film and Peak Entertainment, I have to admit that Lee Min Jin is a respectable and terrible opponent. Summit Entertainment's achievements today are absolutely inseparable from her extraordinary talent. Although I understand very well that Summit Entertainment transferred her out of South Korea in order for her to create greater value for the company, after all, the North American film industry is far more developed than South Korea and even Asia, but this move also puts the good situation that Summit Entertainment has laid in South Korea into a kind of uncertainty. The president of Xijie Film and Television told reporters in an interview.

In this powerful momentum, for a while, the Korean Internet and the media were full of news that Lee Min-jin had left and that the former film and television myth might collapse.

There is an old saying in China for a long time, under the fame, it is actually difficult to live up. When Summit Entertainment was praised to a point where there was no room for loss, and there was a well-known reason for the defeat that the world consensus, a defeated battle directed by many local Korean film companies had completely kicked off.

And Summit Entertainment has been pushed to a dangerous place that must not be defeated at this time.

In July 2008, after more than half a year of production, the movie "Super Body" directed by Chen Xueqian and starring Scarlett was officially released.

The film was first released in the United States, but the word-of-mouth was not particularly ideal, and many official reviews were: it was a movie with a lot of ideas.

The audience's comments tend to be polarized, with some particularly liked and some particularly hated. But overall, the box office of the film is decent.

During the promotion of the film, Chen Xueqian mainly appeared several times in Europe and China, especially during the promotion in China, Chen Xueqian's partner Scarlett talked and laughed on many Chinese TV stations, which made the film very popular.

After completing the promotion in China, Scarlett also went to South Korea with Chen Xueqian to explore his new film in South Korea. The Hollywood sexy actress still did not change her intentions for Chen Xueqian, but after several attempts, she slowly realized that Chen Xueqian was really not interested in her.

This made her a little disappointed, but it didn't affect her idea of befriending Chen Xueqian, after all, it was already a very worthwhile thing to be able to harvest Chen Xueqian's friendship.

In the end, the film earned $190 million at the box office in North America, which is undoubtedly a sure hit compared to the cost of less than $40 million.

The total global box office of this film has reached 500 million US dollars, judging from this box office, this is definitely another successful case of fighting big with small things, and it has added a strong touch to Chen Xueqian's reputation as a director of the circle of money.

However, what is a little unexpected is that the box office of this film in South Korea is not very good, and many Korean media have given some different renderings to this point.

However, because of the box office spectacle of "Frozen" and the global box office success of "Super Body", this kind of rendering is not strong, but this degree can be said to be just right for the strategy of Korean local film and television companies.

With the release of "Super Body", the Korean media has strongly swiped a wave of public opinion for Summit Entertainment, and further completed its plan to kill Summit Entertainment.

In the face of this extremely dangerous situation, Summit Entertainment also has a premonition. This time, however, they are facing an alliance of almost all other Korean studios, and they need a strategy to break the game.

In addition, Chen Xueqian seems to have other plans for this matter, so Summit Entertainment's response to this crisis is not positive, and it can even be said to be quite negative.

However, in the current situation, the pressure faced by Xijie Film and Television is unimaginable. At this time, although Summit Entertainment can't afford to lose, Xijie itself can't afford to lose either.

And in the face of Summit Entertainment, no company in South Korea dares to say that it has won steadily, even if it snatches a script from Summit Entertainment, they dare not guarantee it.

However, at this point, this is definitely a once-in-a-lifetime opportunity for Korean studios, and it's hard to imagine what the consequences would be if they lost again this time.

In view of this situation, Xijie Film and Television secretly teamed up with many local companies in South Korea to launch a huge campaign, and in the face of such an unimaginably powerful opponent, soon, another intention script of Summit Entertainment was learned by the anti-Chen alliance.

Soon, another piece of news spread in the industry.

Summit Entertainment's other favorite script "National Representative" was won by CinemaService, a local Korean film and television company! At this point, the contradiction between the Korean film industry and Summit Entertainment has entered an irreconcilable white heat. (To be continued.) )