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When Microsoft and Sony saw the response from Zhengdao Technology, they were all stupid.

Too rough is there any!

Too capricious is there any!

They never imagined that Zhengdao Technology would be so decisive to let Yuwai Technology directly ban holographic TVs from the United States and Japan!

You must know that the United States and Japan are the two most popular consumer electronics countries in the world,If you don't enter the U.S. and Japanese markets,It almost means that holographic TV has lost at least one-third of the global market share。

The capricious decision of Yuwai Technology is completely outside the plan of Microsoft and Sony.

Originally, their plan was this, first let the government issue regulations to ban Asgard consoles from entering the two countries, but the holographic TV was fully allowed, so that Microsoft and Sony could devote their energy to research their own holographic games.

Yes, in their opinion, since Capcom can develop holographic games, then there is no reason why the more powerful Microsoft and Sony can't develop their own holographic games - just design some more three-dimensional parameters.

They don't know that the reason why the Asgard console can run holographic games is because of the special algorithm in the Asgard chip, and even the Hisilicon chip of Huawei mobile phone is also able to support holographic display because of some technologies borrowed from the Asgard chip.

And Microsoft and Sony, who don't know this at all, just think that as long as they increase their investment in this area, they will be able to design their own holographic hosts with the background of the two companies.

Once you develop your own holographic host, then hòu and the holographic TV on the market will definitely be able to re-press the Asgard host under your body and ravage it wantonly...... (This sentence is so dirty⊙_⊙b)

But just when Microsoft and Sony's small abacus was jingling, Yuwai Technology suddenly did not play according to the routine, and directly announced that it would ban the sale of holographic hosts to the United States and Japan.

This completely disrupted their previous plans, and for a while Microsoft and Sony were even a little overwhelmed.

……

"President Yoshida, I think it may be necessary for us to contact Yuwai Technology."

As the head of the XBOX department, Mark Wheaton dialed the phone from Sony Shuhei Yoshida, and now Microsoft and Sony are grasshoppers tied to a rope.

"President Mark, I don't think this kind of behavior makes sense."

Yoshida Shuhei does not agree with Mark Wheaton's opinion, as a Japanese, Yoshida Shuhei obviously knows more about Huaguo than Mark Wheaton: "From my observation, since Wang Xiao can get 30% of the shares of Yuwai Technology, it is obvious that he and Cheng Yaodong's relationship must be extraordinary, far from the benefits we pay to make the other party change biàn, unless we are willing to join the holographic game camp." ”

"What does President Yoshida mean?"

Mark Wheaton's heart sank slightly.

"I think we should put qì holographic games and go all out to develop VR equipment!"

Shuhei Yoshida gritted his teeth and said.

"Put qì holographic games?"

Hearing Shuhei Yoshida's words, Mark Wheaton exclaimed, "Are you crazy? ”

"No, I'm certainly not crazy, in fact I'm calm."

Shuhei Yoshida said in a deep voice: "Now that we have completely torn our faces with Dao Technology, then in the field of holographic games, we have obviously lost the possibility of making peace with Wang Xiao, so we must find another way to fight against holographic games, and our only reliance is only VR games and MR games that you have always insisted on!" ”

Hearing Yoshida Shuhei's words, Mark Wheaton couldn't help but nodded, but still questioned: "But whether it is VR or MR games, after all, there are still various flaws, even if we go all out to develop it, I'm afraid it will take at least one to two years for this market to really mature, and after two years, I'm afraid there will only be holographic games left in the world." ”

"No, President Mark."

Shuhei Yoshida explains: "In my opinion, there is no such thing as a unified market for games, and in recent years, our console games have developed well, but PC games have developed as well as mobile games, and even mobile games have caught up...... In the future, holographic games may occupy a part of the market, but again, VR/MR games will also occupy a large part of the space! ”

I have to say that Yoshida Shuhei's analysis is still very reasonable, so Mark Wheaton asked again: "Then we ...... Put qì ban? ”

"No, of course not, instead of letting go of the ban, we have to do our best to prevent the government from lifting the ban, only in this way can we stop the further expansion of the Asgard host and squeeze its living space as much as possible."

Shuhei Yoshida immediately objected: "Only in this way can we win more space for our rise in the VR/MR field in the future!" ”

"You're right."

Mark Wheaton pondered for a long time, and finally decided to do what Shuhei Yoshida said, put the field of holographic games and go all out to develop MR equipment!

Of course, this decision is not something he can make alone, after all, XBOX is just a department of Microsoft, and the most he can do is report this opinion, and it is the Microsoft leadership that makes the final decision.

Similarly, Shuhei Yoshida is only the president of the PS4 department at Sony.

But both Yoshida Shuhei and Mark Wheaton believe that their analysis is correct, and instead of competing with the already torn face of Dao Technology, it is better to increase their lead in the VR/MR field, and maybe they can win back a city with VR/MR equipment in the future.

In fact, just as Shuhei Yoshida and the others expected, when they reported their opinions, after a few days of discussion, Microsoft and Sony jointly decided to abandon holographic games and fully enter VR/MR games!

After that, they held a joint press conference.

At the meeting, the two companies jointly announced that their games will never enter the field of holographic games, and at the same time, Sony's PSVR equipment will be officially distributed around the world, and the price is only $329, a significant decrease from the previous $399.

At the same time, Microsoft announced that its own MR (Mixed Reality, MixedRealit) device, HoloLens, will be officially released in half a year.

After the press conference, many reporters all published such a news -

"Microsoft Sony refuses to make peace, the pattern of the Three Kingdoms hegemony in the field of console games is beginning to appear, holographic games, VR games, MR games, who can have the last laugh?" (To be continued.) )

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